1. COMMUNICATION PLAN
VEHICLE RECOMMENDED ROLE
AND USAGE
TIME PRIORITY
PR NEGATIVE PR BEFORE THE LAUNCH 1
ONLINE MEDIA DURING THE
LAUNCH(1 DAY)
2
TELEVISION CHAMPIONS LEAGUE
T20 ACTIVITY
THEMATIC ACTIVITY
SEPTEMBER –
OCTOBER
SEPTEMBER –
OCTOBER
3
OUTDOOR BILLBOARD, KIOSKS,
MALLS THEATRES, etc
SEPTEMBER –
FEBRUARY
4
ONLINE MEDIA WEBSITES – JABONG,
FLIPKART
SOCIAL MEDIA
ADVERTISING
TIE-UPS WITH
YEAR ROUND 5
EVENT STATE MARATHON
EXTREME SPORTS
ACTIVITY
FEBRUARY
APRIL-MAY
6