MobiChange: Using mobile social networking to mobilize social change

1. Using Mobile Social Networks to Mobilize Social Change

2. Why ICT4D?
ICTs have
network-
based
ICTs enable multiplier
capability effects across
building for economic
both sectors
individuals
ICTs enable and
access to institutions
information
for better
economic
decisions

3. Why Mobile?
ICT Penetration in India (August 2008)
30.00%
25.00% 27.02%
20.00%
15.00%
10.00%
5.00% 5.31%
0.00% 0.04%
Broadband
Internet
Mobile
Mobile is the only accessible and affordable ICT in developing countries in
Asia and Africa.

4. Why Mobile Social Networks?
Metcalfe’s Law: Mobile Networks Reed’s Law: Mobile Social Networks
The value of a telecommunications The value of a group forming social
network is proportional to n2. network is proportional to 2n.
4,950 for n = 100. 1,267,650,600,228,230,000,000,00
0,000,000 for n=100.

5. Why ?
Social network in the cloud based on the
values of collaboration, community and
user generated content
Accessed exclusively by mobile phones
via intuitive multi-lingual voice and
text message based menus
Open source to support
customization by NGOs to create
local cause-based communities
Connected to other local cause-
based communities

6. Using Mobile Social Networks to Mobilize Social Change