EECS 441

1. EECS 441 Company Presentation
Gautham Ravi (Gravi)

2. The Problem: Cows cause C02 Emissions
2

3. Beyond Meat’s Solution
3

4. Customer Persona
༝ Millennial, Meat Eater
༝ Health and environmentally
conscious
༝ Middle/Upper Class
4

5. Financials: Sales/Revenue Growth
5
0
50
100
150
200
250
2016 2017 2018 2019
Beyond Meat Revenue in Millions
Revenue

6. Financials: Net Income (Profitability)
6
-40
-35
-30
-25
-20
-15
-10
-5
0
2016 2017 2018 2019
Beyond Meat Net Income in Millions
Net Income

7. Financials: Investor Expectations are High
༝ High Growth in Revenue
༝ Moving Towards Profitability
༝ R&D Spending
༝ Market Cap: 6.7 Billion
7

8. Beyond
Meat
Revenue
Streams
Retail
Stores
Restaurant
and Food
Service
Business Model:
8
111% Revenue Increase
495% Revenue Increase

9. Company History:
June 2009:
Company
founded in
California
2009-2011:
Funding
from notable
VC firms
April 2013:
First sales in
Whole Foods
stores

10. Company History ctd:
May 2013:
Named PETA
Company of
the Year
April 2014:
Development
of Plant-
Based Beef
June 2016:
Tyson Foods
Purchases
5% Stake

11. Company History ctd:
June 2018:
Open 2nd
Production
Facility
July 2018:
A&W and
Dunkin
Partnerships
July 2019:
Beyond Meat
Initial Public
Offering

12. Beyond Meat Leadership
12
CEO Ethan Brown
༝ Clean Energy
༝ Hydrogen Fuel Cell
Background
CIO Daurish Ajami
༝ PhD in Chemistry
༝ Professor of Molecular
Assembly

13. What’s Hot: Beyond
Burger
༝ Most popular fast-
food option
༝ Recognizable Brand:
“Beyond Burger”
༝ Superb texture and
taste
13

14. Beyond Meat’s Secret Sauce
༝ Partnerships with Fast Food Giants
༝ Optimized Food Production Process
༝ Targeted investment and emphasis
on innovation
14

15. 15
Competition: Plant-Based Meat Industry
Taste and
Texture
Brand
Recognition
Retail
Partnerships
Restaurant
Partnerships
Investment
in Innovation
Beyond
Meat
Impossible
Foods
Tyson Foods
Kellogg

16. Prediction:
Possible Success?
Contingent on increased fast-food
partnerships and cost reduction
16

17. Sources:
༝ https://www.weforum.org/agenda/2019/07/methane-cow-beef-
greenhouse-gas-prebiotic/
༝ https://www.macrotrends.net/stocks/charts/BYND/beyond-meat/net-
income
༝ https://en.wikipedia.org/wiki/Beyond_Meat
༝ https://www.fool.com/investing/2019/06/07/beyond-meat-gets-massive-
revenue-boost-from-restau.aspx
༝ https://www.forbes.com/sites/michaelpellmanrowland/2019/10/29/ceo
-of-beyond-meat-has-key-ingredient-to-beat-competition/#615705eb1082
༝ https://markets.businessinsider.com/news/stocks/top-6-beyond-meat-
competitors-made-by-traditional-food-companies-2019-9-1028506115#2-
kellogg2
༝ https://impossiblefoods.com/burgerking/
༝ https://investors.beyondmeat.com/management/dariush-ajami-phd
17