1. Corporate Report 2014
When you see further the world makes sense

2. CONTENTS
SEE FURTHER
FINANCIAL REPORT Highlights and Headlines 03 – 04
BUSINESS OVERVIEW Mike Gordon, CEO 01 – 02
CONSUMER ADVOCACY Challenging the Status Quo 05 – 06
CORPORATE RESPONSIBILITY Making a Difference 09 – 12
DATA The Evolution of Data 07 – 08

3. It is a pleasure to be in the position to lead this business
and to play a part in the next chapter of its growth
strategy. We have an extremely energetic and dynamic
culture, driven by ‘can do’, innovative and smart people,
who have a real passion for the business. We have great
solutions that are valued by our customers across all of
our lines of business, which together have contributed
to Callcredit becoming the trusted partner it is today.
However, we shouldn’t become complacent and it’s
important that as a business we look to build an
efficient, scalable infrastructure, to support our
business growth and our talent, and put in place good
management information to continue to make smart
decisions about how we run our business. This will allow
us to support our corporate customers’ ever expanding
needs and the end consumers need to understand
their credit history and protect their digital identities.
Our aim is to continue to accelerate growth in our
business. We will do this through expanding our
solutions that solve customers’ problems and protect
the consumer’s information. We expect the next five
years to be exciting times for our business and we have
clearly defined goals to achieve these ambitious plans:
• Data Solutions – the core of Callcredit is the strength
of our data assets that we manage on the behalf of
the consumer. With data expanding exponentially
we will look to improve these data assets to provide
further information and insight across our different
businesses
• Software Solutions – to accentuate our data assets,
we will actively build our software and analytics
solutions, to improve our customers’ decision making
processes. This focus of this expansion will be around
our core assets in fraud/identity and decisioning
• Consumer Solutions – the number of consumers
who manage their credit histories through Noddle
has doubled over the past year. We will continue to
expand this offering to ensure that consumers have
the knowledge they need to make decisions on
their credit history and also so they can protect their
information and identities
• International – we will continue to expand our
international presence to support our customers’
cross-border needs as the world becomes more
mobile and data is no longer confined across
within borders
• Our people are at the centre to our success.
To be successful, we want to create the best place to
work wherever we have offices around the world and
will be investing significantly around our resources.
These goals will guide us on where we will make our
investments going into the near future. For the next
fiscal year we have ambitious plans to grow our
business and invest in the infrastructure in order to
maintain our strategic edge in the marketplace.
So there is a lot to do, but the future remains bright
for Callcredit.
BUSINESS OVERVIEW
Mike Gordon, CEO
“The ability to adapt is central to an
organisation’s ability to grow and survive.”
Mike Gordon, CEO
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4. We had another extremely successful year in 2014, delivering strong results
against a backdrop of challenging conditions within the financial services market,
where a number of lenders, particularly within the alternative finance sector,
were heavily impacted by the introduction of new regulation. Revenues increased
by 19% to £150m from £126m, with all divisions within the business reporting
strong growth. Overall revenue growth was driven by a number of significant
new customer wins, underpinned by a continued focus on customer service and
product innovation, and by the efforts and support of colleagues across the
Group. We generated profit before tax of £29.3m in 2014, up from £26.9m in 2013,
representing an increase of 9% year-on-year.
Under the ownership of GTCR, following the acquisition of Callcredit in February
2014, investments have been made in repositioning the organisation and
expanding capabilities, to enable us to best serve our customers and capitalise
on the significant opportunities in our markets. Alongside continuing investments
in data assets, products and customer service, chief amongst these initiatives
are expanding go-to market capabilities, to drive sustainable top line growth, and
upgrading the operational infrastructure, to enable the business to scale more
effectively in the future and improve operating profit margins.
The business generated healthy cash flows, converting profits into £16.6m
of operating cash, and continues to operate well within its banking covenant.
With revenues and growth typically weighted to the second half and final
quarter, operating cash growth has historically trailed profit performance,
which represents an ongoing area of focus.
We also pride ourselves on the ability to understand the impact we have on our
suppliers. We operate fairly and commit to paying suppliers within payment terms,
which are typically 30 days. We have built up strong partnerships, including those
with small businesses, which help to support our local economy and community.
Highlights
• Revenues increased 19% to £150 million
• All businesses delivered strong revenue growth
• Profits before tax up 9% to £29.3 million
• Business continuing to invest to drive sales growth and scale effectively
FINANCIAL REPORT
Highlights and Headlines
2014 PBT - £29.3m
2014 £29.3m
2013 £26.9m
2012 £16.3m
2011 £11.0m
2010 £10.0m
2009 £7.1m
2008 £4.6m
2007 £2.8m
2006 £-2.1m
2014 Revenue - £150m (£2.4m was acquired revenue)
2014 £150m
2013 £126m
2012 £114m
2011 £92m
2010 £61m
2009 £54m
2008 £49m
2007 £29m
2006 £19m
Organic Revenue Acquired Revenue
£150m2014 Revenue £29.3m 2014 PBT 1200EMPLOYEES
0403
In Summary
2014 proved to be another good year for our business, with all divisions contributing to a strong revenue
and profit growth performance. The business has ambitious growth plans for 2015 and beyond, and is well
positioned to capitalise on the significant opportunities both in the UK market and internationally.
Our new owners, GTCR, have given us a clear mandate to build on our success, and we are investing against
these opportunities to deliver innovative data and software solutions to help our customers thrive in a fast
changing environment. At the same time, we are investing in our operational capabilities and systems to
enable the business to scale effectively as we grow.
Against more challenging market conditions, in 2014 the business delivered
another year of double digit sales growth, testament to the strength of the
business and considerable efforts of colleagues across the Group.

5. As a Group we have billions of pieces of raw data.
What we have never lost sight of is that whoever we work
with and whatever sector they operate in, they want us
to help them understand the data and create valuable
insight from it - enabling them to make smarter decisions.
That could mean helping consumers to better protect
themselves from identity fraud, delivering a marketing
campaign that will ensure that consumers receive the
right marketing offer at the right time through the right
channel, or providing consumers with free access to
their credit report. In order to remain competitive our
clients are changing their business models, evolving
new channels and delivering increased value to their
customers, consequently it remains imperative that
we are in a position to respond to these challenges and
remain at the forefront of innovation.
Data and the information it delivers plays an integral
part in our everyday lives. The emergence of social
media has created an environment where we feel much
more readily inclined to share data with each other and
with organisations. Consumers have evolved from
face-to-face transactions; to telephony; to web channels;
to a world where consumers expect to be able to transact
remotely, faster using mobile, web and mobile apps.
This explosion of data has created so many new data
sources that can be harvested to provide information.
As a society we should encourage consumers to take
greater control of their own data and identity allowing
them to share their data with and for what purposes
they choose. Why shouldn’t a consumer, when applying
for a mortgage or a loan have a fuller understanding of
their data.
Enabling smarter decisions, is at the heart of what we
do. Data is key to this, and this is why we have recently
appointed a Chief Data Officer to be at the forefront of
an ever evolving marketplace.
In 2012 Callcredit launched Noddle the first free for life
credit report in the UK. Why you might ask when our
competitors offer paid for subscription services?
Well we wanted to ensure that consumers better
understood the importance of the information held on
their credit report and how, by taking greater control of
their finances, this could enable them greater access
to financial services and products. We now have over
1.25 million consumers signed up to use the service
with over 500,000 consumers actively using the service
each month – which is testament that consumers are
engaged with the service and trust the value it provides.
More recently we launched MOGObankconnect a product
that provides consumers with the facility to simply,
securely and quickly package up their online banking
transactional data. This provides a uniquely fast way to
verify and transmit financial data and bank statements,
whilst at the same time helping to dramatically
streamline lending decisions. The software uses a single
use digital app which is a sealed smart browser that
automatically navigates and streams online banking data
from the safety of a consumers’ personal device.
By combining products like Noddle and MOGObankconnect
we are providing consumers with new innovative, easy
to access solutions, that empower the consumer to take
greater control and use that data to their advantage.
Our business has been built on the pillars of trust and risk
in the new digital economy, trust is playing an increasingly
important role. In today’s modern society there is often
talk about trust which organisations do you trust the
most, which organisations you trust the least and which
individuals you trust the most.
Ultimately consumer data will continue to evolve -
in depth, breadth and how consumers advocate
its use. We are committed to staying at the forefront
of the market.
CONSUMER ADVOCACY – THE CONSUMER CREDIT BUREAU
Challenging the Status Quo
“In 2014 we continued to deliver innovative market leading solutions across
our portfolio of clients. Our goal is to ensure that the beneficiary of this innovation -
the consumer - remains at the heart of everything we do.”
Graham Lund, UK MD
At Callcredit we are continually looking for new ways in which our products and
services can best deliver insight and understanding to our broad range of clients.
Our expertise spans across a number of sectors including financial services, retail,
insurance, gaming, utilities, telecoms, alternative lending and the public sector.
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6. Youtube
Skype
Whatsapp
Twitter instagram
Wordpress
Facebook
Email
60seconds
7
2
hours
31billion
posts
tw
eets
voice calls
photos
searches
2.5m
204m
2013
u
ploaded
messages
1106
278k
minutes
3,600
Google
posts
emails
video
1.4m
2million
sent
120
hours
50billion
blogposts
tweets
voice calls
uploaded
searches
3.3m
204m
2014
uploaded
messages
1380
342,000
minutes
photos
Google
posts
emails
video
1.4 million
41,000
4million
sent
2
5+hrs
20bn
posts
t
w
eets
voice calls
photos
searches
79k
168m
2012
video
sent
347
98k
minutes
3,480
694k
posts
email
s
370k
sent
“For over a decade we have been helping our clients to make smarter,
more informed decisions throughout the consumer lifecycle.
Technology and innovation remain at the heart of everything we do and is
what really sets us apart from our competitors.” Mark Davison, Chief Data Officer
DATA
The Evolution of Data
0807
It’s not only the volume of data that is changing, the
type of data is evolving too. Historically data could
be described as factual, point in time, rarely shared
and designed for a specific purpose. As we move into
the future, data capture is becoming more ubiquitous
often captured for ‘any’ or non-specific purpose.
For example, only within the last couple of years
technology has provided smart phones that count
the numbers of steps we do daily and log our location
when we interact with services – we are only seeing
the beginning of how this data can be utilised.
Data is becoming increasingly accessible and
initiatives, such as the Open Data, supported by the
UK government bring structure and credibility.
Predictive sciences are continuing to rapidly mature
to utilise this additional raw material driving increasing
understanding of behaviour in virtually every form.
Callcredit is at the forefront of understanding in this
evolving environment truly empowering our core
strategic driver of ‘enabling smarter decisions’.
In parallel to the increasing volume and variety of
data, control is shifting towards the consumer.
This is a trend supported by consumer advocacy
groups, enterprises across all sectors, regulators
and most importantly by us. It will see a route to
ensure that consumers are increasingly educated
about the value of their own data, and empowered
to control and utilise it for their own benefit.
These benefits are multifaceted – they help
consumers protect, manage and make the most
of their data, which in turn helps to improve their
financial status and provide peace of mind against
dangers such as identity fraud. Fundamentally this
transparency helps provide the pressure test to
distinguish between the growing concerns about
what is ethical versus what is possible with data.
As a data business founded on innovation, it’s important
that we always stay one step ahead of the market by
identifying ways in which we can deliver deeper insight,
driven through innovation. As we see an increasingly
broader distribution of data sources, it’s important to
look at ways in which new techniques and approaches
can be developed to harness these data sets, which
can be utilised to build better decisioning systems,
for the benefits of consumer and client alike.
DATA EXPLOSION
Today, we as consumers have become accustomed to data and how that data can help
us all in our everyday lives. However what we see today is vastly different from what we
have witnessed historically. From the dawn of civilisation to 2003 we produced 5 exabytes
(a billion billion bytes) of text – it is estimated we now produce this amount of data every
day, and the pace is increasing.

7. Our Vision
To do good business, by providing responsible solutions,
delivered by a healthy and diverse workforce that
actively engages with the community and environment.
Stakeholders
Our regulators, clients and the public require that we
strike a fair balance between commercial, social and
environmental issues.
Our employees expect the same, and for us to support
their career development, health and wellbeing and
work-life balance.
Equally important, our investors look for market growth
and increasing profitability.
CR Governance
We frame our approach to different stakeholders
through four responsibility themes:
We act with integrity towards
our consumers, clients, regulators,
suppliers and investors
We value employee engagement,
diversity, development, health
and wellbeing
We give back to society,
including our local communities
and charitable causes
We respect the natural world
and make efforts to reduce our
impact on it
CORPORATE RESPONSIBILITY
Making a Difference
“Our relationship of trust with all our different stakeholders underpins our business
model, and the way it will evolve in the future. Our Corporate Responsibility culture
brings this alive, and helps makes it authentic to how we do things at Callcredit.”
Mike Gordon, CEO
Coming into Callcredit as the new CEO, I am struck
by the integrity shown towards our different
stakeholders by our people, operations and plans.
Innovation in our products and services delivers
social value by supporting responsible lending, age
verification, financial literacy and fraud negation.
In 2014 we raised £83K for CandleLighters,
a children’s cancer charity located next to our
head office in Leeds. One third of our people
volunteered in the community.
We also worked down our environmental footprint,
and worked up our investment in our people’s
development, careers and choices for a healthy
lifestyle.
Our people tell us they like this – Corporate
Responsibility is a top driver for engagement in our
employee survey. We get the same message from
our clients, consumers, suppliers and regulators.
Visiting our different offices, and speaking to our
people based there, I’m pleased to see that all our
locations are embracing Corporate Responsibility.
I look forward to this growing further as we
deepen our position as a business of trust.
OUR
SUSTAINABLE SUCCESS
by Mike Gordon, CEO
OUR
STRATEGY
1009
Our
Marketplace
Our
Workplace
Our
Community
Our
Environment

8. CORPORATE RESPONSIBILITY
Making a Difference
“Our Governance model makes CR built-in, not bolt-on. That ensures we
do the right things at the right time, and so realise the full benefits.”
Julie Wright, HR Director
11
2014 KPIs
Community Investment, of EBITDA
Charity fundraising
Staff who volunteered
Community Partnering
By giving our business skills and products pro bono,
we can enable community organisations to better focus
on their core mission.
In 2014 we did this with Barca, a Leeds charity that
helps people overcome issues stemming from poverty.
We helped Barca address financial exclusion, roll-out
new IT systems and supplier relationships, develop a
strategic plan, and win contracts with the public sector.
Employee Volunteering
In 2014 our people gave 399 days to directly benefit
society and the environment. Projects included
hosting events for the elderly, wildlife conservation
and putting in access routes for the disabled.
Charities
Each of our offices chooses and fundraises for a
charity of the year. In 2014 our head office in Leeds
raised £83K for CandleLighters, helping Yorkshire
families facing childhood cancer. We also match
employee’s own fundraising.
OUR
COMMUNITY
0.43%
£83K
37%
2014 KPIs
People who want career growth with us
Average absent days per employee
Reportable safety incidents
Our People
Each year we conduct an Employee Engagement Survey
to listen to and act on feedback from our people.
Our 2014 survey showed that 85% of our people want
to stay and grow their career with Callcredit, a very
positive result.
We apply the Living Wage Foundation’s minimum
rate to our UK employees. We have policies on equal
opportunities, dignity, whistle-blowing, anti-bribery, and
health and safety. We value diversity in our workforce
and offer flexible working to support employee’s
work/life balance.
Health, Safety and Wellbeing
We are certified to OHSAS18001, the best practice
standard for health and safety. We understand that
health and wellbeing impacts on engagement and
productivity. We support active and healthy minds with
events, facilities and lifestyle choices. Our average
sickness absence of 3.5 days per year is excellent
compared to the industry average of 7.2 days.
Social Events
We hold regular events to have fun together and to
recognise everyone’s hard work and success.
OUR
WORKPLACE
85%
3.5
0
12
2014 KPIs
Tonnes carbon footprint per employee
Litres waste per employee
Waste recycled
Systems, Facilities
We are certified to ISO14001, the best practice for
environmental management.
Each year we report our carbon footprint to the
Carbon Disclosure Project. Our international growth
has increased our travel carbon. Efficiencies in facilities
and IT have balanced this, but our overall footprint
still grew in 2014.
Technology
We do more with less by being smarter about how
we design our IT services. We’ve centralised processing
to our datacentres, using renewable electricity and
award-winning energy efficiency.
In 2014 we rolled out Lync electronic collaboration
tools between our offices to reduce our travel carbon.
Business Change
We use process improvement to drive efficiency
and save time, cost and environmental impact.
In 2014 we implemented Concur for electronic
expenses, significantly reducing paper use.
OUR
ENVIRONMENT
3.7
1,850
47%
2014 KPIs
Credit client advocacy
Consumer complaints
Average creditor days
Clients
Our Credit services assess ability to pay, detect fraud
and verify identity. This helps clients address conduct
and financial risk.
Our Marketing solutions help businesses better target
consumers, including with products that help reduce
poverty and carbon footprints.
Consumers
Noddle, our free-for-life credit report, helps consumers
understand and manage their credit profile. Noddle also
helps protect from ID theft.
Suppliers
Our suppliers must meet ethical standards in human
and labour rights, and the environment. We operate
fairly and as partnerships.
Regulatory Compliance, Security
We are regulated by the Financial Conduct Authority,
and have made compliance part of our DNA. We are also
certified to ISO27001, the best practice standard for
information security.
OUR
MARKETPLACE
97%
0.36%
31

9. Printed on Revive 50:50 a recycled paper containing
50% recycled waste and 50% virgin fibre and
manufactured at a mill certified with ISO14001
environmental management standard.
The pulp used in this product is bleached using an
Elemental Chlorine Free process.
To find out more about Callcredit, please:
Email: info@callcreditgroup.com
Call: +44 (0) 113 388 4300
Visit: www.callcredit.co.uk