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What is a "BUSINESS MODEL"?

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Gavin Wedell
Gavin Wedell

A concise introduction to Business Model thinking for managers. View HD video at http://www.youtube.com/watch?v=XnLaQzi8xJc http://betterbusinesslearning.com

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what is a “ business model” ? www.betterbusinesslearning.com
is it… www.betterbusinesslearning.com
meaningless management speak? mba jargon? www.betterbusinesslearning.com
possibly. www.betterbusinesslearning.com
people have been talking about “business models” more and more over the last decade… www.betterbusinesslearning.com
because it is a way to conceptualise and understand organisations… www.betterbusinesslearning.com
…as systems… www.betterbusinesslearning.com
…that have common components. www.betterbusinesslearning.com
to understand an organisation’s business model , think about: www.betterbusinesslearning.com
1. what value It creates www.betterbusinesslearning.com
2. who it serves www.betterbusinesslearning.com
3. what sets it apart www.betterbusinesslearning.com
4. what resources it depends upon www.betterbusinesslearning.com
5. its Crucial relationships www.betterbusinesslearning.com
6. the channels through which it delivers value www.betterbusinesslearning.com
7. how it generates money www.betterbusinesslearning.com
and… www.betterbusinesslearning.com
8. what it spends money on www.betterbusinesslearning.com
business model innovation is not just about changing what you sell… www.betterbusinesslearning.com
it is about continually re-evaluating… www.betterbusinesslearning.com
what value you create with whom you collaborate who you are how you capture value how you work how sustainable you are www.betterbusinesslearning.com
modern business is a continual re-evaluation www.betterbusinesslearning.com
modern managers must become adept at “ambidextrous thinking” www.betterbusinesslearning.com
exploiting their current business model whilst also exploring new business models www.betterbusinesslearning.com
exploit & explore www.betterbusinesslearning.com
in an era of rapid change, organisations either… www.betterbusinesslearning.com
adapt or die www.betterbusinesslearning.com
embrace the change! www.betterbusinesslearning.com
summary: what is a business model? www.betterbusinesslearning.com
• how an organisation creates & captures value • who it serves • what sets it apart • its key resources & relationships • its delivery channels • how it generates revenue • its cost structure www.betterbusinesslearning.com
better business learning by gavin wedell mba www.betterbusinesslearning.com Music credit: "The Annual New England Xylophone Symposium" by DoKashiteru (feat. spinning merkaba) http://ccmixter.org/files/DoKashiteru/19848 is licensed under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/ www.betterbusinesslearning.com
www.betterbusinesslearning.com
Ps: There’s a great tool called “the business model canvas” check it out. (Google it!) www.betterbusinesslearning.com
All non-audio content ©2011 Gavin Wedell

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What is a "BUSINESS MODEL"?

  • 1. what is a “ business model” ? www.betterbusinesslearning.com
  • 2. is it… www.betterbusinesslearning.com
  • 3. meaningless management speak? mba jargon? www.betterbusinesslearning.com
  • 5. people have been talking about “business models” more and more over the last decade… www.betterbusinesslearning.com
  • 6. because it is a way to conceptualise and understand organisations… www.betterbusinesslearning.com
  • 7. …as systems… www.betterbusinesslearning.com
  • 8. …that have common components. www.betterbusinesslearning.com
  • 9. to understand an organisation’s business model , think about: www.betterbusinesslearning.com
  • 10. 1. what value It creates www.betterbusinesslearning.com
  • 11. 2. who it serves www.betterbusinesslearning.com
  • 12. 3. what sets it apart www.betterbusinesslearning.com
  • 13. 4. what resources it depends upon www.betterbusinesslearning.com
  • 14. 5. its Crucial relationships www.betterbusinesslearning.com
  • 15. 6. the channels through which it delivers value www.betterbusinesslearning.com
  • 16. 7. how it generates money www.betterbusinesslearning.com
  • 18. 8. what it spends money on www.betterbusinesslearning.com
  • 19. business model innovation is not just about changing what you sell… www.betterbusinesslearning.com
  • 20. it is about continually re-evaluating… www.betterbusinesslearning.com
  • 21. what value you create with whom you collaborate who you are how you capture value how you work how sustainable you are www.betterbusinesslearning.com
  • 22. modern business is a continual re-evaluation www.betterbusinesslearning.com
  • 23. modern managers must become adept at “ambidextrous thinking” www.betterbusinesslearning.com
  • 24. exploiting their current business model whilst also exploring new business models www.betterbusinesslearning.com
  • 25. exploit & explore www.betterbusinesslearning.com
  • 26. in an era of rapid change, organisations either… www.betterbusinesslearning.com
  • 27. adapt or die www.betterbusinesslearning.com
  • 28. embrace the change! www.betterbusinesslearning.com
  • 29. summary: what is a business model? www.betterbusinesslearning.com
  • 30. • how an organisation creates & captures value • who it serves • what sets it apart • its key resources & relationships • its delivery channels • how it generates revenue • its cost structure www.betterbusinesslearning.com
  • 31. better business learning by gavin wedell mba www.betterbusinesslearning.com Music credit: "The Annual New England Xylophone Symposium" by DoKashiteru (feat. spinning merkaba) http://ccmixter.org/files/DoKashiteru/19848 is licensed under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/ www.betterbusinesslearning.com
  • 33. Ps: There’s a great tool called “the business model canvas” check it out. (Google it!) www.betterbusinesslearning.com
  • 34. All non-audio content ©2011 Gavin Wedell