46. 92% of retailers plan to increase store openings. 70% of all purchase decisions are made in-store. Touching a product increases likelihood of sale by 50% . 68% of in-store purchases are impulse driven. 28% of shoppers say seeing product in-store had more impact on purchase decision than any other media. 100% of you would still not buy Crystal Pepsi. Gimme an F: Opportunities
47. Gimme an F: Opportunities What it means for your brand Brands/Retail experiences need to tap into the visceral/emotional, cultural and rational In-store experience becomes THE differentiator Decorating vs. Storytelling