We set our minds on the Full Moon. The focus was on developing attractive visuals and copy that did justice to the theme. Research was conducted on the Ko Pha Ngan Full Moon Party to understand the major elements that made up the party. We used neon elements, common in the Ko Pha Ngan party, in some of our creatives.

1. Full Moon Party
A Case Study
Client: High Ultra Lounge
Vertical: Hospitality
Key Services: Social Media, Print, Branding

2. THE CHALLENGE
Ko Pha Ngan is an island in Thailand, well known for its monthly Full
Moon Party. Every month, thousands of people make their way to the
island to enjoy a dance and music festival, held with the full moon in the
sky. The party is known to be a very colorful and bright affair with features
such as neon lights and neon body paints. Alcohol is served in buckets and
the choice of music usually includes Billboard Top 40 Hits, House Remixes
and Electronic Music. High Ultra Lounge wanted to hold a similar party for
Bangalore’s party-goers, and being a venue 421 feet high, it was the
perfect spot to catch the full moon.
For the same, High Ultra Lounge required us to create social media and print
creatives, that would promote the party and generate interest.
Note: High Ultra Lounge has hosted four Full Moon parties. We were responsible for the creatives of all
these parties.

3. THE APPROACH
Full Moon Party 2015
We set our minds on the Full Moon. The focus was on developing
attractive visuals and copy that did justice to the theme. Research
was conducted on the Ko Pha Ngan Full Moon Party to understand
the major elements that made up the party. We used neon
elements, common in the Ko Pha Ngan party, in some of our
creatives.
The Full Moon is also known to exude a very mystical aura. We
replicated that aura throughout our creatives.

4. THE IMPLEMENTATION
Full Moon Party
Nov 2015

5. Central Visual Mnemonic
We created a mnemonic for
the Full Moon party that was
very minimalistic in nature,
capturing the theme of ‘full
moon’ perfectly without too
many elements.
The mnemonic was used for
all the collaterals and acted as
an identity solely dedicated to
the event.
Branding

6. Digital
Facebook Teasers
Instead of directly announcing
the party, we decided to start
off with a few teasers. The
visuals we used had an
enchanting quality to them,
perfect for capturing the
attention of the audience.

7. Digital
Facebook Event Details Post
The High Full Moon Party had
neon accessories, similar to
the original Full Moon party
(Ko Pha Ngan). We brought in
that element to the Facebook
creative by using a bright and
vibrant, multicoloured neon
background. The central focus
was given to the mnemonic
and the event details.

8. Digital
Facebook Timeline Cover
We created a timeline cover
where the central mnemonic
was given the main focus,
supported by event details.

9. Print
Standee
We carried forward the social
media creatives to print, with
the aim of creating a strong
recall value.
The central mnemonic was
used as the main focus point,
supported by event
information.

10. THE APPROACH
Full Moon Party July 2014
July is a month in which Bangalore experiences lovely monsoon
weather. The same month, High Ultra Lounge had scheduled a Full
Moon Party, inspired by the original full moon party held at the Kho
Pha Ngang island in Thailand.
When working on the creatives for the same, we decided to add the
monsoon element to the Full Moon Theme, as rain was on the mind
of every Bangalorean, and hence would act as a good
communication angle.

11. Central Visual Mnemonic
We created a mnemonic for
the Full Moon party that was
very minimalistic in nature,
capturing the theme of ‘full
moon’ perfectly without too
many elements.
The mnemonic was used for
all the collaterals and acted as
an identity solely dedicated to
the event.
Branding

12. Digital
Facebook Event Details Post
When creating this
Facebook post, we
kept in mind the monsoon
element, central mnemonic
and main event details. The
result is a minimalistic yet
striking creative that caught
the eye of Facebook
followers.

13. Digital
Facebook Timeline Cover
The timeline cover used the
same visual treatment as the
Facebook post. The copy
however took a naughty turn,
which helped grab the
attention of youngsters.