Candidate Experience is about the Candidate Perspective
The European Candidate Experience Formula
During the Cielo Talent Acquisition Summit for European Recruitment Leaders in London, Intelligence Group presented The European Candidate Experience Formula. To win the European war for talent, employers need to provide the best candidate experience. To do so, they need to know and exceed the local candidate expectations. The trick lies in (1) knowing and managing the local candidate expectations and (2) the right candidate preparation.
9. The European
Candidate
Experience
Formula Expectations in the application process
EU
Personal feedback on my
application
Short application process
Reasons for rejection
Easy (online) application procedure
Sufficient opportunities to
present what I bring to the
table
Interaction with employer on a equal footing
Interviewer who prepared the job interview
well
Approachability of recruiter/employer
Meeting with line/team/hiring
manager
Meeting with team members/colleagues
49%
35%
31%
31%
30%
26%
23%
23%
20%
19%
11. The European
Candidate
Experience
FormulaApplication process UK
Application
advice after
rejection
Reasons
for
rejection
Weekly
update on
procedure/
status of
application
Opportunity to
get in touch
with/meeting
hiring employer
after working
hours Sufficient
opportunities to
present what I
bring to the
table
Interaction with
employer on an
equal footing
Top 3 most
typical for UK
Top 3 least
typical for UK
13. The European
Candidate
Experience
FormulaApplication process differences
in gender
Typical for men Typical for
women
1. Interviewer who looked
me up on social media
2. Meeting with the
line/team/hiring
manager
3. Opportunity to get in
touch with/meet hiring
employer after working
hours
1. Easy (online) application
procedure (sending in
resume/covering letter
etc)
2. Opportunity to shadow
future colleagues to get
more of a sense of the job
and company
3. Short application process
14. The European
Candidate
Experience
Formula Application process differences
in age
Typical for 15-34
years
Typical for 50+
years
1. Application advice
after rejection
2. Weekly update on
procedure/status of
application
3. Reasons for rejection
1. Short application
process
2. Meeting with the
line/team/hiring
manager
3. Sufficient
opportunities to
present what I bring to
the table
18. The European
Candidate
Experience
Formula Negotiating conditions
Most negotiated
about
Least negotiated
about
1. Salary
2. (Permanent) contract
3. Working hours (per
day)
1. Joining bonus
2. Company care lease
3. Package in case of
eventual redundancy
19. The European
Candidate
Experience
FormulaWinning the candidate experience
• Manage the expectations of the
candidate
• Win the experience by focussing on
the expectations
• Know that expectations differ
• Per country
• Per occupation
• Per age group
• Know your target group
• Assumptions are the…