Gemius Ukraine Dmytro Lysiuk CEE Internet Markets Review
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This document summarizes internet and advertising trends across Central and Eastern European markets based on a review by Gemius, an internet market research firm. It finds that online advertising is growing faster in CEE countries than in Western Europe, with growth rates of 35-50% annually. Internet and broadband penetration is increasing across the region but varies between countries, with Poland, Russia, and Ukraine showing higher rates than others. The document also examines blogging platforms and finds that local blogging sites dominate in CEE countries, though global platforms like Blogger are also popular. Measurement of blog audiences is challenging due to factors like single users accessing on multiple devices or accounts.
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Gemius Ukraine Dmytro Lysiuk CEE Internet Markets Review
- 1. Gemius Ukraine Dmytro Lysiuk, executive director Central and Eastern European markets review
- 3. 1. About Gemius Gemius SA, Internet market research since 1999.
- 5. 2. CEE markets general review
- 7. Internet penetration - 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 43,6% 2008
- 8. Source: gemiusAudience + structural studies, 2008 Internet penetration
- 9. Broadband penetration 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 33% 2008
- 10. Source: Eurostat + Gemius, expert estimation for UA, 2008
- 11. 3. Ad spends
- 12. US-Europe comparative ad spends http://www.marketingcharts.com/interactive/
- 13. Ad spends Source: Local media agencies, 2006-2008
- 14. Online ad share in total ad spends Source: local media agencies, 2007-2008
- 15. Source: local media agencies + gemiusAudience, 2008
- 16. CEE statistics by regions (rate to population) Source: local media agencies + gemiusAudience + IAB, 2008
- 17. Russia and Ukraine …and Poland Source: local media agencies + gemiusAudience + IAB, 2008 3,70% 3,60% 0,70% Online ad share 6,71 € 14,87 € 2,14 € Euro/user 12% 50% 59% Online adspends groth 101 788 148 € 455 000 000 € 13 600 000 € Online adspends 35,20% 49% 47% Broadband penetration 42,64% 26% 16,00% Internet penetration Poland Russia Ukraine
- 18. Mature markets – UK and Denmark BMRB Internet monitor Source: local media agencies + gemiusAudience + IAB, 2008 14,70% Online ad share 112,55 € 109,5 € Euro/user 29% 20% Online ad spends growth 3 376 600 000 € 410 000 000 € Online ad spends 90% 76% Broadband penetration 63% 79% Internet penetration UK Denmark
- 19. 4. Blogs
- 20. Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com 17,07% local freeblog.hu 19,51% local blogter.hu 33,89% local blog.hu Hungary 39,08% local blog.cz Czech Republic 23,48% local bloger.hr 32,42% local blog.hr Croatia global blogspot 11,20% local blog.bg Bulgaria
- 21. Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com 13,23% local blox.pl 18,68% local blog.onet.pl Poland 23.38% local blogas.lt Lithuania local klub.lv Latvia
- 22. Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine Liveinternet.ru 18,64% Livejournal.com Russia
- 25. Summary
- 28. Thank you for your attention! Gemius www.gemius.com.ua [email_address] Kyiv, 2008