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gemiusStream – online video
measurement case study
Mini-report based on gemiusWorkShop
live streaming analysis
April 2011
gemiusWorkShop – general information


With the aim of educating and sharing the best practices and know-how
with our Clients, Gemius organizes gemiusWorkShop.

There were several dozen of such events organized in many countries of
EMEA region, where Gemius operates. Conducted together with the
research Partners and Clients, as well as industry specialists (for
example IAB specialists), the meetings focus on various subjects:
• online media planning;
• site-centric measurement (web analytics, heat map, multimedia
content);
• internet panels;
• hybrid audience research (gemiusAudience);
• online campaign effectiveness ;
• campaign targeting technologiess;
• adserving tools.

More on gemiusWorkShop: http://www.gemius.com/pl/about_trainings
gemiusWorkShop - measured by gemiusStream


•    Recent gemiusWorkShop took place in Riga, Latvia and for the first
     time it was streamed live on Gemius websites.




     The programme of the event:
     http://www.gemius.lv/files/Pieteikums_2011-02_programma_en.pdf

•    The live broadcast was measured by Gemius multimedia content
     measurement tool


     More on gemiusStream:
     http://www.gemius.com/pl/products_stream_about
     Watch the video tour online: http://bit.ly/hYYskk
gemiusWorkShop – geolocation of visitors


•    gemiusWorkShop was viewed
     online by 159 visitors
     from 15 countries

•    The five top countries were:
      –   Latvia (57)
      –   Lithuania (37)
      –   Poland (18)
      –   Estonia (12)
      –   Hungary (10)
gemiusWorkShop – time spent by the visitors

• The visitors of gemiusWorkShop live broadcast spent an average of 35
  minutes and 38 seconds watching the event online
• The total time spent by all visitors on watching the broadcast
  amounted to 3 days and 21 hours
gemiusWorkShop – time spent and time values


                       Time spent                                                      Time values



                               Opening words
                                                                              Opening words




                                                                              Lunch break
                            Lunch break




                                                                                                     Practical part
                                                          Practical part




  Source: based on gemiusStream data for gemiusWorkShop, Riga, 3 March 2011
gemiusWorkShop – broadcast measurement

• How the broadcast was measured?




• Implementation of multimedia content analytics tool, gemiusStream,
  took mere minutes.

•    All the data were available in the online interface in one hour
     following the conclusion of the live stream. The results were also
     available for export in the form of simple reports.
gemiusStream – about the research

  gemiusStream is a tool that measures online multimedia content:

                               Audio • Video • Games




Internet   Websites   Multimedia content         gemiusStream
  users
gemiusStream – interface




 Source: based on gemiusStream data for gemiusWorkShop, Riga, 3 March 2011


The interface makes it possible to carry out a variety of complex
analyses for the selected material or categories of materialaccording
to various time units (hours, days, weeks, months, years).
gemiusStream – benefits for the Clients



   Increases the advertising potential of multimedia players placed on the website

   Provides advertisers with hard data about the performance of in-stream video ads

   Identifies the preferences of internet users visiting the website and thereby
     optimises presented multimedia content

   Adjusts the broadcast and video materials to the interests of the internet users
     based on the insight into their preferences

   Studies the influence of changes in localisation of particular multimedia files on the
     level of users’ interest

   Gives the access to the information about geographical profile of the users
gemiusStream – key words

• Sessions – total number of sessions that have been STARTED
in a particular material group in a defined interval of time

• Views - total number of views performed in a particular
material group in a defined interval
of time

• Streams – total number of streams that have been STARTED
in a particular material group in a defined interval of time

• Time – total playing time of the particular material group
during a defined interval of time

• Visitors (cookies) – the number of visitors (cookies) who
undertook at least one streaming session during the defined
interval of time

• Views per visitor – average number of views performed by
visitors on a material group in the defined interval of time

• Time per visitor – average time visitors spent on a
particular material group in the defined interval of time

• Geolocation – geographical location of the visitors of the
material group in the defined time interval. (Countries,
regions, cities)
Contact:
         stream@gemius.com


            Follow us at:

 gemius.com
facebook.com/GemiusGroup
twitter.com/Gemius
youtube.com/wwwgemiuscom
slideshare.net/Gemius_com

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gemiusWorkShop measured by gemiusStream_case study_April 2011

  • 1. gemiusStream – online video measurement case study Mini-report based on gemiusWorkShop live streaming analysis April 2011
  • 2.
  • 3. gemiusWorkShop – general information With the aim of educating and sharing the best practices and know-how with our Clients, Gemius organizes gemiusWorkShop. There were several dozen of such events organized in many countries of EMEA region, where Gemius operates. Conducted together with the research Partners and Clients, as well as industry specialists (for example IAB specialists), the meetings focus on various subjects: • online media planning; • site-centric measurement (web analytics, heat map, multimedia content); • internet panels; • hybrid audience research (gemiusAudience); • online campaign effectiveness ; • campaign targeting technologiess; • adserving tools. More on gemiusWorkShop: http://www.gemius.com/pl/about_trainings
  • 4. gemiusWorkShop - measured by gemiusStream • Recent gemiusWorkShop took place in Riga, Latvia and for the first time it was streamed live on Gemius websites. The programme of the event: http://www.gemius.lv/files/Pieteikums_2011-02_programma_en.pdf • The live broadcast was measured by Gemius multimedia content measurement tool More on gemiusStream: http://www.gemius.com/pl/products_stream_about Watch the video tour online: http://bit.ly/hYYskk
  • 5. gemiusWorkShop – geolocation of visitors • gemiusWorkShop was viewed online by 159 visitors from 15 countries • The five top countries were: – Latvia (57) – Lithuania (37) – Poland (18) – Estonia (12) – Hungary (10)
  • 6. gemiusWorkShop – time spent by the visitors • The visitors of gemiusWorkShop live broadcast spent an average of 35 minutes and 38 seconds watching the event online • The total time spent by all visitors on watching the broadcast amounted to 3 days and 21 hours
  • 7. gemiusWorkShop – time spent and time values Time spent Time values Opening words Opening words Lunch break Lunch break Practical part Practical part Source: based on gemiusStream data for gemiusWorkShop, Riga, 3 March 2011
  • 8. gemiusWorkShop – broadcast measurement • How the broadcast was measured? • Implementation of multimedia content analytics tool, gemiusStream, took mere minutes. • All the data were available in the online interface in one hour following the conclusion of the live stream. The results were also available for export in the form of simple reports.
  • 9. gemiusStream – about the research gemiusStream is a tool that measures online multimedia content: Audio • Video • Games Internet Websites Multimedia content gemiusStream users
  • 10. gemiusStream – interface Source: based on gemiusStream data for gemiusWorkShop, Riga, 3 March 2011 The interface makes it possible to carry out a variety of complex analyses for the selected material or categories of materialaccording to various time units (hours, days, weeks, months, years).
  • 11. gemiusStream – benefits for the Clients  Increases the advertising potential of multimedia players placed on the website  Provides advertisers with hard data about the performance of in-stream video ads  Identifies the preferences of internet users visiting the website and thereby optimises presented multimedia content  Adjusts the broadcast and video materials to the interests of the internet users based on the insight into their preferences  Studies the influence of changes in localisation of particular multimedia files on the level of users’ interest  Gives the access to the information about geographical profile of the users
  • 12. gemiusStream – key words • Sessions – total number of sessions that have been STARTED in a particular material group in a defined interval of time • Views - total number of views performed in a particular material group in a defined interval of time • Streams – total number of streams that have been STARTED in a particular material group in a defined interval of time • Time – total playing time of the particular material group during a defined interval of time • Visitors (cookies) – the number of visitors (cookies) who undertook at least one streaming session during the defined interval of time • Views per visitor – average number of views performed by visitors on a material group in the defined interval of time • Time per visitor – average time visitors spent on a particular material group in the defined interval of time • Geolocation – geographical location of the visitors of the material group in the defined time interval. (Countries, regions, cities)
  • 13. Contact: stream@gemius.com Follow us at:  gemius.com facebook.com/GemiusGroup twitter.com/Gemius youtube.com/wwwgemiuscom slideshare.net/Gemius_com