1. IMPROVING COLLEGE COUNSELING
THROUGH VIDEO NETWORKING
Contact: Vinay Bhargava | vinay@mytonomy.com | 650-906-8557

2. Timeline
• Spring 2011- Mytonomy founded
• Spring 2012- 1500 videos on Mytonomy
• Spring 2013- 2500 videos on Mytonomy
• November 2013- White Label version of
Mytonomy launches on College Foundation of
North Carolina website

3. Comprehensive, personalized college & career counseling is
difficult to deliver, at scale, for all students
The 471-to-1 Student to Counselor ratio means counselors need
tools and “off-the-shelf” best practice lessons
• Mytonomy can also help Teachers inject “college
knowledge” into their daily lessons
First Generation Students need role models & positive messages
• Near-peer mentoring is an emerging best practice, both in
the field and in academic research in behavioral economics
applied to college access
Students seek information in new ways (video) and explore at
different rates
The Problem: Counselors are Overwhelmed
and Need Help

4. Counselors Save Time by Reducing Repetitive Questions
Asked; Extend Staff Reach with “All-Hours Access
Our Approach: Video Storytelling Powered by
Staff & Alumni

7. • *Mytonomy has partnered
with CGnine, a consulting
group formed by
educators at the UC
Berkeley Center for
Educational Partnerships
• Curated playlists by grade
and subject
matter, empower Teachers
& Parents to inject College
Knowledge into daily
conversations
Counselor Toolkit –
Expert* Curated Content with Collateral for
Classroom Use

8. IT IMPLEMENTATION / SSO
• Can work with Clever to support
integration with your SIS
• Login by Google Apps supported
Easy to Implement and Customize
COUNSELING
IT IMPLEMENTATION/SSOCONTENT
CONTENT
• Use our Curated Picks or Build
Your Own Playlist
• Customize by Student Groups
• Multilingual & Mobile
UNIFY YOUR COUNSELING PROGRAM
ACROSS THE DISTRICT

9. • Information Delivery in
the age of Facebook +
YouTube
• Kids can read, but
many choose not to –
let‟s reach students
where they are
Free, Student View of Mytonomy Account:
Dashboard Allows Customization by Interests

10. Key “Plus” Benefits:
• Private setting – these
videos are for the KIPP DC
community only, in this
example
• Reporting: which student
watched these videos?
• Export the viewership data
• Pricing: Annual fee based
on # of students, 60 day
free trial. (info@mytonomy
for quote)
School Product (Mytonomy Plus): Student
View with Counselor Customized Playlists
Created via Admin Editor Tool

11. Mobile App Puts Content on the Go, Enabling
Advisors to Easily Deliver Curated Messages

12. Mytonomy Features Strong Alignment with
the ASCA* National Model™
Schools that have adopted it will recognize Mytonomy‟s focus on
“delivery”
• Mytonomy allows for extensive customization that assists with
individual student planning through personalized playlists and
push messaging – both vital to the ASCA National Model
• Indirect student services are also enabled through parent
messaging and frequent newsletters
*ASCA has not endorsed this product, but a Mytonomy pilot partner using the
ASCA model made this comment

13. Video Playlist Editor Allows Documents to
be Linked

14. Counselors Can Create Groups to Target
Video Playlists

15. View a Specific Playlist and See Which
Users have Watched Which Videos

16. Weekly Counselor Report

17. Vinay Bhargava (CEO, Co-Founder)
• 13 years Consumer Internet : Google („03-‟10) , Epinions („99-‟03)
• Google Business Development: Search (toolbar) + TV Ads (founding
team)
• Two EMG Awards – recognition by Google‟s senior most execs
• MIT Sloan MBA + Purdue Electrical Engineering (BS & MS)
Sean Burke (Content Lead, Co-Founder)
• 10+ years as a guidance counselor and 7 years at Thomas Jefferson in
No. VA
• TJ HSST: Top Ranked US News HS / Math Science Magnet School
NewSchools Venture Fund (Lead Investor)
• Leading edtech investor with focus on serving low income communities
Kapor Capital
• Investment arm of Mitch Kapor, founder of Lotus Notes & Philanthropist
• Educational equity advocate with passion for minority advancement in
STEM
Our Team

18. State Portal Deal with North Carolina Brings
Mytonomy/PLUS to all High Schools & Counselors
• Access for all NC high
school students through
white-label site “Let Me Tell
You”
• Placement on the front
page of state‟s college
information site
• NC is very forward thinking
when it comes to
edtech, we believe other
states will follow

19. Office 703.972.2299 Email info@mytonomy.com
Take Mytonomy for a test drive
with this demo account:
Email: counselor.demo@mytonomy.com
Password: 654321