Rutabaga Sweets is a dessert bar and bakery located in Washington DC that allows customers to watch their desserts being made. The business aims to become a favorite spot for locals and tourists by holding true to its vision of an old-fashioned feel. It plans to take advantage of its location in the high traffic Business Improvement District near tax incentives and the MCI Center. Through creating a niche in the restaurant industry with exceptional product and service, Rutabaga Sweets expects to increase sales by more than $145,000 over three years while maintaining an 80% gross margin.