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https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
https://cowanvideoservices.com +1514714-9119 Greater Montreal Area QCCanada
SOCIAL MEDIA AGENCY
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
INTRODUCTION
https://cowanvideoservices.co
m
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
 The concept of social media has
been around for ages – even
cavemen posted on each other’s
walls
 The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Even a Cavemen Can Do it?
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
The Paradigm Shift
Technology Shifting
Change the communication Channels
Phone Smartphone
Mail eMail
News eNews
Socialize Social.net
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
$4.26 billion marketing dollars were spent on social media in 2011
Don’t Be Left Behind
Source: Digital Buzz Blog
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
800Million Number of active users on Facebook
200Million New Facebook accounts in 2011
56%
30%
34% Marketers who generated leads using Twitter
33%
Why the Urgency…
Customers more likely to recommend a brand once fan on FB
B2B marketers spending yearly $1m+ on social media
Marketers that say FB is critical/ important to their business
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
It’s Viral
Social media is word-of-mouth on
steroids
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
ABOUTUS
Cowan Video Services is an
Animation Video and Digital
Marketing Agency including Social
Media Management
More information on https://NorthdDigitalMarketing.com
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Facebook, Twitter, YouTube and
other social media outlets to ensure your business maximizes its
reach via multiple channels.
Who We Are
Consulting
Customization
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
CUSTOMIZED STRATEGY
https://cowanvideoservices.co
m
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Social Media is Free
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
Time
Investment
Effective Social Media
Financial
Investment
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Initial Planning
It is essential to establish a vision for your social media marketing strategy
and determine desired outcomes in order to create an effective campaign
and choose the correct outlets
Channels
Customer
Service
Revenues
What will you use
social media for?
Will it be just another
marketing channel?
Will you use it for real-
time customer
service?
Will the goal strictly be
to directly generate
revenues?
Uses
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
The Focus of the Strategy
Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term
social media strategy. If your strategy adds real value to the lives of customers then you will retain them.
People
Engagement
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Twitter YouTube LinkedIn
Most businesses have
none of the above
Some use a maximum
of 1 or 2 channels
Rarely are tactics
such as SEO videos
implemented
This social media
channel covers B2B
and B2C for optimal
results
Facebook
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Promote Social Media
 Table-tops on-site at your
business promoting your
social media
 Discounts for customers
who become fans on
Facebook or Twitter followers
 The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Implementation & Optimization
Implement methods on-
site to drive customers to
your social media content
and convert them into
subscribers and
contributors
Monitor your return on
investment via various
key performance
indicators:
1. Sales/revenues
2. Number of referrals
3. Total marketing costs
Use analytical tools to
reassess your social
media campaign and
implement new strategies
in order to improve your
return on investment
Measure OptimizeImplement
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
https://www.facebook.com/CowanGeorges/
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
700Billion Minutes a month spent on Facebook
20Million Applications installed per day
48% Young people who get their news via FB
250Million
93% Adult US internet users on FB
1 in 8 Online minutes spent on FB
Facebook Facts
People interacting with FB per month from outside the site
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
48% 18-34 year olds check FB when they wake up
28% 18-34 year olds check FB before even getting out of bed
30%+ Percent of user base that is 35+
18-24
74% Year-on-year growth of the core segment
98% 18-24 year olds accessing social accounts monthly
What’s Your Market?
Age of the core segment
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
54 Average number of likes per post on a brand’s FB page
50%+ Businesses that agree FB is beneficial for them
41%
67%
47%
53%
Facebook & Your Business
B2C companies using FB that acquired a customer via FB
B2B companies using FB that acquired a customer via FB
% that social networkers are more likely to be heavy fashion spenders
% of social networkers that follow a brand
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
The Benefits
The benefits of a targeted and effective
campaign are many and reach far beyond
direct revenue generation
Posts build awareness
Comments increase hype
Likes build credibility
Fan Page following
Shared events
Improved Google ranking
Market offers/coupons
Integrate with mobile
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Facebook Fan Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Facebook Fan Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Facebook Fan Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Next Steps
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts
6. Integrate FB on your mobile landing page
7. Manage the campaign over the long-term
How to Build Your Strategy
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
https://twitter.com/GeoCowan
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Twitter 101
Twitter is a communication tool to
interact with people around the world
by doing one of the following:
 Sending people public short
messages
 Sending a specific person a public
short message
 Sending a person a private short
message
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Twitter Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Twitter Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Twitter Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example Twitter Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
How Twitter Effects Google
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
340,000,000
Tweets per day
140,000,000
Active Users
Why Twitter
Source: www.twitter.com
67%
Users who follow their
favorite brand on Twitter
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Twitter for Your Business
Dell’s sales
increased by $6.5
million over 2
years thanks to
Twitter followers
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
How to Use Twitter Effectively
 Develop a social media brand and promote it
 Interact with your customers
 Figure out what people say about you
 Hype up upcoming events or specials/discounts
 Promote content or products you have created
 Develop relationships with bloggers & journalists for
PR
 Generate sales leads
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
How to Use Twitter
Marketing Lead Generation
PR
Customer
Support
Revenues
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Next Steps
Step 1: Develop a Long-Term Twitter Strategy
Step 2: Personalize & Brand Your Profile
Step 3: Start Creating Value Adding Content via Tweets
Step 4: Find Businesses to Follow in order to Network
Step 5: Get Customers to Follow You
Step 6: Effectively Convert Followers via Promotions
Step 7: Expand & Engage Your Network
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example of LinkedIn Company Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Example of LinkedIn Personal Page
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
63,000,000
Decision makers
Use LinkedIn
303,000,000
Active monthly
Users - 40% daily
On LinkedIn
Source: LinkedIn
92%
Fortune 500 companies
Use LinkedIn
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
$26.2 Billion
LinkedIn Was
Bought By Microsoft
(Bill Gates) For
$26.2 Billion
610 M Users
Today
At The Time of Sale,
There Was 450M
Users. That Makes
The Average
LinkedIn Connection
Worth $58.20
$58.20 Per
Connection
So If We Do The
Math: 100
Connections Is Worth
$5,820,
1,000 Connections
$58,200, and
10,000 Connections
$582,000
Why are LinkedIn connections so
valuable
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
• 610 Million People On LinkedIn
• 2 New People Join
LinkedIn Every 2 Seconds
• The Average Salary Of LinkedIn
Users Is $112,754 (compared to
$58K on Twitter and $61K on Facebook)
Why LinkedIn
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Next Steps on LinkedIn
Step 1: Develop a Long-Term LinkedIn Strategy
Step 2: Personalize & Brand Your Company Profile & Page
Step 3: Encourage CxOs and Managers to prepare a Profile
Step 4: Find Businesses to Follow in order to Network
Step 5: Get Customers to Follow You
Step 6: Effectively Convert Followers via Promotions
Step 7: Expand & Engage Your Network
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
https://www.pinterest.ca/georgescowan/
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Pinterest 101
• Pinterest is a growing social
bookmarking site that allows users
to tag websites based on images
• Pinterest has experienced
explosive growth
• The site offers an opportunity to
target a different user base
• Companies are seeing
unprecedented traffic to their own
websites from Pinterest users
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
80%
% that have
bachelor’s degrees
Midwestern Female Typical user
Why Pinterest
25-44 Typical age group
Pinterest offers the unique opportunity to target a
market that is difficult to reach via other social
media channels
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Examples from Pinterest
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Next steps
Step 1: Develop a Long-Term Pinterest Strategy
Step 2: Create your page
Step 3: Start creating your boards while focusing on your brand
Step 4: Build a campaign via daily pins
Step 5: Follow users in target areas
Step 6: Pin relevant images from your website to drive traffic
Step 7: Continue with ongoing management
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
http://bit.ly/YouTube35LEcPc
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
YouTube Strategies
Increase your brand’s
awareness via videos that
have the potential to
spread virally if branded
correctly
Reach customers on your
website via a media
channel that boasts
higher conversion rates
and captivates interest
more effectively
Include videos that are
carefully crafted and
optimized in order to
increase your ranking on
search engines
Media SEOAwareness
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
15Billion Videos streamed by
Americans every month
35% vs. 0.2%
Year-over-year increase of
internet video viewing vs. TV
viewing
35 Hours Of video uploaded to
YouTube every minute
YouTube Buzz
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
2Billion Global video views per
week being monetized
10,000 YouTube partners
60days>
60years:
More video is uploaded in 2 months
than the 3 major US networks
combined created in 6 decades
YouTube & Your Business
Source : www.youtube.com
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
Next Steps
Step 1: Create a YouTube Strategy
Step 2: Create quality value-adding videos
Step 3: SEO to ensure customers can find them
Step 4: Brand your YouTube channel
Step 5: Use annotations to increase subscribers
Step 6: Post a bulletin
Step 7: Monetize via YouTube ads
Step 8: Connect to other social media outlets
https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada
561/5/2020
THANK YOU  George
We look forward to working with you on your social media strategy
To obtain a pdf copy of this presentation, email us
George@cowanvideoservices.com

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Introduction to Social Media with an Agency

  • 1. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada https://cowanvideoservices.com +1514714-9119 Greater Montreal Area QCCanada SOCIAL MEDIA AGENCY
  • 2. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada INTRODUCTION https://cowanvideoservices.co m
  • 3. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada  The concept of social media has been around for ages – even cavemen posted on each other’s walls  The internet just scaled this to a whole new level with more than 1.5 billion people on social networks increasing by more than half a million a day Even a Cavemen Can Do it? Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
  • 4. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada The Paradigm Shift Technology Shifting Change the communication Channels Phone Smartphone Mail eMail News eNews Socialize Social.net
  • 5. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada $4.26 billion marketing dollars were spent on social media in 2011 Don’t Be Left Behind Source: Digital Buzz Blog
  • 6. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 800Million Number of active users on Facebook 200Million New Facebook accounts in 2011 56% 30% 34% Marketers who generated leads using Twitter 33% Why the Urgency… Customers more likely to recommend a brand once fan on FB B2B marketers spending yearly $1m+ on social media Marketers that say FB is critical/ important to their business
  • 7. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Revenue Potential If your business is not leveraging social media marketing, your business is not maximizing its revenues
  • 8. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada It’s Viral Social media is word-of-mouth on steroids
  • 9. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada ABOUTUS Cowan Video Services is an Animation Video and Digital Marketing Agency including Social Media Management More information on https://NorthdDigitalMarketing.com
  • 10. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada We are a social media consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels. Who We Are Consulting Customization
  • 11. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada CUSTOMIZED STRATEGY https://cowanvideoservices.co m
  • 12. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Will Normal Ads Die? Some leading business publications believe normal advertising may eventually die but in reality social media is just a very powerful addition to current marketing channels
  • 13. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Social Media is Free The media space is considerably cheaper but immense competition requires effective content and ongoing customer interactions that involve time and financial investments Time Investment Effective Social Media Financial Investment
  • 14. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Initial Planning It is essential to establish a vision for your social media marketing strategy and determine desired outcomes in order to create an effective campaign and choose the correct outlets Channels Customer Service Revenues What will you use social media for? Will it be just another marketing channel? Will you use it for real- time customer service? Will the goal strictly be to directly generate revenues? Uses
  • 15. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada The Focus of the Strategy Focus on the people and not the technology. The technology is not what drives revenues; however, having a consultant who can create connections and manage an effective campaign to reach the customers does. Build conversations instead of focusing on campaigns. By interacting with customers and building long-term relationships you will be able to build trust and connection with them, which will eventually convert into higher and more consistent revenues. In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media strategy. If your strategy adds real value to the lives of customers then you will retain them. People Engagement
  • 16. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels Twitter YouTube LinkedIn Most businesses have none of the above Some use a maximum of 1 or 2 channels Rarely are tactics such as SEO videos implemented This social media channel covers B2B and B2C for optimal results Facebook
  • 17. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Promote Social Media  Table-tops on-site at your business promoting your social media  Discounts for customers who become fans on Facebook or Twitter followers  The Ultimate Method is to sign up customers via social media integrated mobile landing pages in exchange for automatic discount codes delivered directly to their phone
  • 18. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Implementation & Optimization Implement methods on- site to drive customers to your social media content and convert them into subscribers and contributors Monitor your return on investment via various key performance indicators: 1. Sales/revenues 2. Number of referrals 3. Total marketing costs Use analytical tools to reassess your social media campaign and implement new strategies in order to improve your return on investment Measure OptimizeImplement
  • 19. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada https://www.facebook.com/CowanGeorges/
  • 20. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 700Billion Minutes a month spent on Facebook 20Million Applications installed per day 48% Young people who get their news via FB 250Million 93% Adult US internet users on FB 1 in 8 Online minutes spent on FB Facebook Facts People interacting with FB per month from outside the site
  • 21. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 48% 18-34 year olds check FB when they wake up 28% 18-34 year olds check FB before even getting out of bed 30%+ Percent of user base that is 35+ 18-24 74% Year-on-year growth of the core segment 98% 18-24 year olds accessing social accounts monthly What’s Your Market? Age of the core segment
  • 22. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 54 Average number of likes per post on a brand’s FB page 50%+ Businesses that agree FB is beneficial for them 41% 67% 47% 53% Facebook & Your Business B2C companies using FB that acquired a customer via FB B2B companies using FB that acquired a customer via FB % that social networkers are more likely to be heavy fashion spenders % of social networkers that follow a brand
  • 23. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada The Benefits The benefits of a targeted and effective campaign are many and reach far beyond direct revenue generation Posts build awareness Comments increase hype Likes build credibility Fan Page following Shared events Improved Google ranking Market offers/coupons Integrate with mobile
  • 24. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Facebook Fan Page
  • 25. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Facebook Fan Page
  • 26. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Facebook Fan Page
  • 27. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Next Steps 1. Create a Facebook branding strategy 2. Build a targeted profile 3. Build a consistent follower base via a fan page 4. Create relationships with your customers 5. Convert customers via specials/discounts 6. Integrate FB on your mobile landing page 7. Manage the campaign over the long-term How to Build Your Strategy
  • 28. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada https://twitter.com/GeoCowan
  • 29. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Twitter 101 Twitter is a communication tool to interact with people around the world by doing one of the following:  Sending people public short messages  Sending a specific person a public short message  Sending a person a private short message
  • 30. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Twitter Page
  • 31. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Twitter Page
  • 32. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Twitter Page
  • 33. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example Twitter Page
  • 34. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada How Twitter Effects Google
  • 35. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 340,000,000 Tweets per day 140,000,000 Active Users Why Twitter Source: www.twitter.com 67% Users who follow their favorite brand on Twitter
  • 36. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Twitter for Your Business Dell’s sales increased by $6.5 million over 2 years thanks to Twitter followers
  • 37. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada How to Use Twitter Effectively  Develop a social media brand and promote it  Interact with your customers  Figure out what people say about you  Hype up upcoming events or specials/discounts  Promote content or products you have created  Develop relationships with bloggers & journalists for PR  Generate sales leads
  • 38. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada How to Use Twitter Marketing Lead Generation PR Customer Support Revenues
  • 39. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Next Steps Step 1: Develop a Long-Term Twitter Strategy Step 2: Personalize & Brand Your Profile Step 3: Start Creating Value Adding Content via Tweets Step 4: Find Businesses to Follow in order to Network Step 5: Get Customers to Follow You Step 6: Effectively Convert Followers via Promotions Step 7: Expand & Engage Your Network
  • 40. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example of LinkedIn Company Page
  • 41. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Example of LinkedIn Personal Page
  • 42. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 63,000,000 Decision makers Use LinkedIn 303,000,000 Active monthly Users - 40% daily On LinkedIn Source: LinkedIn 92% Fortune 500 companies Use LinkedIn
  • 43. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada $26.2 Billion LinkedIn Was Bought By Microsoft (Bill Gates) For $26.2 Billion 610 M Users Today At The Time of Sale, There Was 450M Users. That Makes The Average LinkedIn Connection Worth $58.20 $58.20 Per Connection So If We Do The Math: 100 Connections Is Worth $5,820, 1,000 Connections $58,200, and 10,000 Connections $582,000 Why are LinkedIn connections so valuable
  • 44. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada • 610 Million People On LinkedIn • 2 New People Join LinkedIn Every 2 Seconds • The Average Salary Of LinkedIn Users Is $112,754 (compared to $58K on Twitter and $61K on Facebook) Why LinkedIn
  • 45. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Next Steps on LinkedIn Step 1: Develop a Long-Term LinkedIn Strategy Step 2: Personalize & Brand Your Company Profile & Page Step 3: Encourage CxOs and Managers to prepare a Profile Step 4: Find Businesses to Follow in order to Network Step 5: Get Customers to Follow You Step 6: Effectively Convert Followers via Promotions Step 7: Expand & Engage Your Network
  • 46. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada https://www.pinterest.ca/georgescowan/
  • 47. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Pinterest 101 • Pinterest is a growing social bookmarking site that allows users to tag websites based on images • Pinterest has experienced explosive growth • The site offers an opportunity to target a different user base • Companies are seeing unprecedented traffic to their own websites from Pinterest users
  • 48. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 80% % that have bachelor’s degrees Midwestern Female Typical user Why Pinterest 25-44 Typical age group Pinterest offers the unique opportunity to target a market that is difficult to reach via other social media channels
  • 49. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Examples from Pinterest
  • 50. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Next steps Step 1: Develop a Long-Term Pinterest Strategy Step 2: Create your page Step 3: Start creating your boards while focusing on your brand Step 4: Build a campaign via daily pins Step 5: Follow users in target areas Step 6: Pin relevant images from your website to drive traffic Step 7: Continue with ongoing management
  • 51. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada http://bit.ly/YouTube35LEcPc
  • 52. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada YouTube Strategies Increase your brand’s awareness via videos that have the potential to spread virally if branded correctly Reach customers on your website via a media channel that boasts higher conversion rates and captivates interest more effectively Include videos that are carefully crafted and optimized in order to increase your ranking on search engines Media SEOAwareness
  • 53. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 15Billion Videos streamed by Americans every month 35% vs. 0.2% Year-over-year increase of internet video viewing vs. TV viewing 35 Hours Of video uploaded to YouTube every minute YouTube Buzz
  • 54. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 2Billion Global video views per week being monetized 10,000 YouTube partners 60days> 60years: More video is uploaded in 2 months than the 3 major US networks combined created in 6 decades YouTube & Your Business Source : www.youtube.com
  • 55. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada Next Steps Step 1: Create a YouTube Strategy Step 2: Create quality value-adding videos Step 3: SEO to ensure customers can find them Step 4: Brand your YouTube channel Step 5: Use annotations to increase subscribers Step 6: Post a bulletin Step 7: Monetize via YouTube ads Step 8: Connect to other social media outlets
  • 56. https://cowanvideoservices.com +1514 714-9119 Greater Montreal Area QC Canada 561/5/2020 THANK YOU  George We look forward to working with you on your social media strategy To obtain a pdf copy of this presentation, email us George@cowanvideoservices.com

Notas del editor

  1. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  2. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  3. -------------------------- Social Media Today Technology change everything also the way we communicate. Explain the Social media and people in using technology, previously and today This Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.html iPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.html eMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.html News icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.html eNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.html iMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.html Socialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.html Social.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
  4. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  5. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  6. -------------------------- Company Information Slide This Slide use “About Us” Layout on Master Slide View. Slide tittles is editable, you can change text, color or rotate easily. Fill your company information in the text area an replace the lorem ipsum feed. -------------------------- Navigation Button Navigation Button help you to move slide to next or previous slides The Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide -------------------------- Insert and Edit Footer If you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc) -------------------------- Animations Most of animation using “peek in” effect.
  7. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  8. -------------------------- Social Media Effects Social media is communication tools that can effect people trends. This Slide use “Social Media Effects” Layout on Master Slide View -------------------------- Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  9. -------------------------- How do we works This is the slide explain how your social media campaign process. Put your key point in the circles, you can easily change the colors and replace the text content. This Slide use “How do we works” Layout on Master Slide View
  10. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  11. -------------------------- How do we works This is the slide explain how your social media campaign process. Put your key point in the circles, you can easily change the colors and replace the text content. This Slide use “How do we works” Layout on Master Slide View
  12. -------------------------- Comparisons Social Media websites are unique, comparison can show how each social media works on. This Slide use “Comparisons” Layout on Master Slide View -------------------------- Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  13. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  14. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  15. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  16. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  17. -------------------------- Services Slide This is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View. Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file. -------------------------- Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  18. -------------------------- Strategies Building communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign. This Slide use “Comparisons” Layout on Master Slide View -------------------------- Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  19. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  20. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  21. -------------------------- Slide With Chart This Slide use “Slide wih chart” Layout on Master Slide View. Click Video Icon to Add a Chart. -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  22. -------------------------- Slide With Chart This Slide use “Slide wih chart” Layout on Master Slide View. Click Video Icon to Add a Chart. -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  23. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  24. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  25. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  26. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  27. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  28. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  29. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  30. -------------------------- Comparisons Social Media websites are unique, comparison can show how each social media works on. This Slide use “Comparisons” Layout on Master Slide View -------------------------- Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  31. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  32. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  33. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  34. -------------------------- Closing Slide Put the closing statement here. This Slide use “Section Heade” Layout on Master Slide View.