Candidate Relationship Management (CRM) for recruitment is critical in engaging the passive job seeking audience. This webinar will discuss the fundamental purpose of CRM for recruitment, but we'll also discuss the importance of having the proper talent acquisition technology stack in place at any hiring organization. Platforms such as Applicant Tracking (ATS), Candidate Relationship (CRM), and Recruitment Marketing (RMP) will all be discussed and demonstrated.

1. “Reach Candidates, Engage, Hire”
Candidate Relationship Management:
Keys to Attracting & Engaging the
Passive Job Seeker
Presented by

2. Did You Know?
Reach • Engage • Hire
 On average,
only 8% of the
candidates that land on
your career site will
complete a full
application
 50% of job searches
begin on Google
 Your job requisition
landing page strategy is
key to increasing
applicant conversion
rates

3. REASONS WHY CANDIDATES LEAVE BEFORE APPLYIN
Reach • Engage • Hire
Career site is hard
To navigate and
find key info.
Application
process
is too long!
Job postings and
apply process is
not formatted
for mobile.
Application asks
for too much
personal info right
off the bat.
I don’t have
A resume!
Mobile
Career Site
Mobile
Apply
Don’t visit career sites.
Prefer to
search for jobs by
location & keyword.
SEO Job
Landing Pages
There was not an
open position
that matched my
experience
Just
browsing
Talent
Community
Talent
Community
Talent
Community
Talent
Community
Talent
Community

4. Reach • Engage • Hire
ATS
Pros:
• Helps Assure Compliance
• Helps Prevent Lawsuits
• Dealing With The Volume Of Applicants
• Ensures Proper Tracking Of Each Person’s Application
• Hiring Data
Cons:
• Long Implementation Periods
• Aspects Are Not Customizable
• Lack Of Branding Opportunities On Requisitions
• Limited Call To Actions
• Job Reqs Are Typically Text Laden
CRM
Compliance and Communication
Which System Works Best?
Pros:
• Ability To Build A Pipeline
• Customizable
• Marketing Capabilities
• Candidate Behavior Tracking
• Multiple Branding Opportunities
• Short Implementation Time
Cons:
• Not All Integrate With Your ATS
• Be Cautious About Implementation Timelines
• Hidden Costs For Customization
• Organic vs. Artificial Talent Communities
• Recruiter Buy-In

5. Reach • Engage • Hire
THE CHALLENGE: The majority of candidate
traffic is first interacting with your job requisition
landing pages on search engines, aggregators
and job boards before ever touching your career
site.
THE IMPACT: Only a small fraction of candidates
are actually applying to positions which leads to
• extended advertising costs and time to fill,
• reliance on agencies to supply temporary
workers,
• a lower number of applicants to choose from
and
• no insight into who is interacting with your
brand or the path they are taking to your
openings.
90% CANDIDATE DROP OFF
ON AVERAGE
IN THIS TYPE OF CANDIDATE EXPERIENCE
Current Candidate Experience

6. Control Your Destinations
Custom landing pages for every requisition / multiple engagement opportunities
Reach • Engage • Hire
Enjoycareers.com | Job Requisition Landing Pages
• All job type and location combinations optimized
• Optimized URL for every job
• Optimized content and keywords
• Streamlined code for quick indexing
• Google Maps API integration
• Inbound and outbound links
• Dynamic XL sitemap
Search Engine Optimization
• Improves Career Site Search Ability/Job Visibility.
• Provides Increased Branding On You Reach Strategy
• Provides Media Performance And Conversion Analytics.
• Multiple Call To Actions:
●
Mobile Apply
●
Join Talent Community
●
Social Share
• Responsive/adaptive Design For All Mobile Devices And Tablets.

7. Reach • Engage • Hire
Consistency
Where you reach
& Engage
candidates
Referrals
Main
Career Site
Mobile
Devices
Career Site
Requisitions
Job Requisition
Landing Pages
Job Board
Job Requisition
Landing Pages
Job Requisition
Landing Pages
reach

8. Reach • Engage • Hire
CRM Thoughts
• Reduce candidate drop off on Landing Pages /
Site
• Increase quality engagements with passive talent
• For Both External AND Internal Hiring
• Build Communities For All Key Segments
- examples College, Veterans etc
• Allows You To Be Proactive vs. Reactive
• Automation matches your jobs to candidates
- Connects matching candidates to recruiters
- Pushes matching jobs to candidates
• Full Functioning CRM Functionality Is Key
• Automated Job Alerts Based on ATS
Integration
• Targeted Email Campaigns
• Personalized Recruiter Job Matching Emails
• Recruiter Alerts
• Targeted Skill-based Email Blasts
• Timed Email Campaigns and Surveys
• Email Editing Tool
• Mobile Optimized Email Campaigns
CRM Features

9. Reach • Engage • Hire
Talent Acquisition Technology Sta
Which Stack Is Best For You?
Leads
Applicants
Employees

10. Reach • Engage • Hire
*Savings Accomplished with Harvest Job Board & Cultivate Job Matching Emails
ANALYTICS
We believe analytics guide decision making of messaging, media and strategy.
And serve to confirm what a great job you’re doing!!
In this case study, our client was able to
prove a significant reduction in CPA.
Generating CRM Leads At
63%
Below Average
Cost Per Application

11. Reach • Engage • Hire
In Review!
• Compliance VS Communication
• Your Job Requisition Landing Pages Are Destinations To Engage Candidates
• Job Landing Pages Must Provide Candidate Content And Multiple Engagement Opportunities
• Eliminate The “Buy or Fly” Execution On Career Sites & Job Landing Page
 A Talent Community “Quick Join” Easily Engages
 Build A Pipeline For The Future!
• Talent Acquisition Technology Stack
• Analytics Are Key!
“Increase Number Of Quality Engagements And Shorten Time-To-Hire”

12. Reduce Customer Drop Off
Increase Quality Engagements
Build A Robust Active/Passive Talent Pipeline
Improve ROI Within Media Spend
Improve Retention & Maximize Referrals| Promote Internal Job Opportunities
Metrics & Analytics | Monitor Candidate Behavior Across Media Channels
AppVault Recruitment Marketing Solutions
Thank You!