Slides used to present the core Ideas in Made to Stick by Chip and Dan Heath.

1. Journey

4. Kidney Heist Tale The Truth About Movie Popcorn

10. “ Where there’s smoke there’s FIRE”

16. S imple

18. 2 Steps

19. S implicity U nexpectedness C oncreteness C redibility E motions S tories

20. THE Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent

22. 3 Words

23. S imple

24. Compact

26. “ A bird in the hand is worth 2 in the bush” Proverb

27. J FKFB INAT OAF LNA SAI RS

28. JFK FBI NATO AFL NASA IRS

33. S imple

35. U nexpected

36. Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

37. C oncrete

38. C redible

39. E motional

40. S tories

41. HUMOUR