1. MTV meaning Music Television is an American cable television channel based in New York City that launched on August 1, 1981. MTV
was originally created as a channel for VJ’s to guide and show music videos however the channel has now begun to produce reality TV
shows such as the ‘Cribs’ where famous singers and actors houses are filmed and each room and feature is portrayed, showing huge
houses and how fame can get you there.
MTV has a range of music, which vary in genres and styles, for example there is not just one channel for MTV there are several, these
are the main channels in the United Kingdom:
MTV – The Main channel, Features music as well as reality TV shows and some non-reality shows.
MTV +1 – Showing what people missed, and hour ahead so you don’t miss anything.
MTV HD – The HD channel for people wanting better quality.
MTV Live – Some Live performances.
MTV Live HD – These Live performances in HD.
MTV Music – General Music show, showing chart hits from all genres.
MTV Base - 24-hour music and general entertainment channel showing ‘Base Hits’.
MTV Hits - 24-hour non-stop pop music video channel.
MTV Dance - 24-hour Electronic dance music channel.
MTV Rocks - 24-hour alternative music channel showing the indie rock Genre.
MTV Classic – exhibits the classic genre of music.
Showing a few of the channels above we can tell MTV has expanded and caters for every time of
Person showing a diverse and large amount of genres and shows.

2. Original Concepts.
Pittman's boss, WASEC Executive Vice President John Lack, had shepherded PopClips, a TV series created by former Monkee-turned solo artist
Michael Nesmith, whose attention had turned to the music video format by the late 1970s. The inspiration for PopClips came from a similar
program on New Zealand's TVNZ network, Radio with Pictures, which premiered in 1976. The concept itself had been in the works since 1966, when
major record companies began supplying the New Zealand Broadcasting Corporation with promotional music clips to play on the air at no charge.
(Few artists made the long trip to New Zealand to appear live.)
The First Steps.
The first music video shown on MTV was The Buggles' "Video Killed the Radio Star", and the second music video shown was Pat Benatar's "You
Better Run". Sporadically, the screen would go black when an employee at MTV inserted a tape into a VCR.
New Concepts.
The original purpose of MTV was to be "Music Television", playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known
as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo."
Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do so, including MTV Hits and MTV Jams. In
addition, viewers can play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on its international
channels as well.