The document discusses how using social media can promote a business by connecting with customers, building trust, and providing low-cost advertising opportunities. It notes that social media allows businesses to target specific audiences and that people are more likely to trust recommendations from other people than traditional advertisements. The key is for businesses to create interesting content that engages people and drives them to take actions that support the business.

1. Why should I
use social media
to promote
my business?

2. We live
in
S.M
Society

3. Not
this kind of S.M

4. This kind of S.M
Social Media Rule!!

5. Define yourself
Expose your work
Show what you do
Do it better than
the others

6. Individualize
your business /
concept

7. How Social Media influence customers’ decisions
Social Media and Word Of Mouth are playing a critical role in
the purchase process.
Who wants to connect with me?
Building a human face and character profile with interesting
content, you create bonds with the customers.
What we achieve?
Two ways of strengthening sales :
1.Customer choose brands that feel connected to.
2.People trust other people, not advertisers.
75% of people do not accept
advertisements as truth, but
90% of consumers trust
recommendations from other
people and customers’ reviews

8. 300 million Tweets
Every day globally

9. 3.7 billion shares
Every week globally

10. 332 million people
187 million monthly unique visitors
40% checking LinkedIn daily

12. Let’s see
some facts about
FaceBook


13.  1.49 billion monthly active users
 1.31 billion mobile MAU

14. Low cost advertisement
with maximum
R.O.I (Return On Investment)
Click on me
Average cost of a FB advertisement
0,41€ CPM (Cost per 1000 Miles/views)
0,01€ CPC ( Cost Per Click)

15. 5+5 reasons to choose FB for your advertisement
1. High and effective R.O.I
2. Low cost advertisement in comparison with
traditional means
3. You can target your audience by location,
gender, hobbies, age and other
demographic criteria
4. Your brand gains popularity
5. Your brand becomes “famous” and gains
recognition

16. The other 5!
1. Customers feel connected to you
2. Sales are increasing
3. You are not spending time and money to find
customers, customers “will” find you
4. You reach out customers in their social
environment during their social activities
5. You can promote new services and offers faster
than ever

17. how can you do that

18. Create
content
for your
business

19. It’s all
about
Humans
Connect with people

20. How can you reach
Success??

22. Keep your
Content
Interesting

24. Direct
People
to your
business

26. Get
people
Excited
with your
posts & news

28. Drive
Actions
Into
Achievements

29. THANK
U 4
WATCHING!!
Felekis George
MA in Counseling Psychology
Msc in Tourism Management
Bsc in Business Administration
felekis.george@gmail.com