This pitch deck summarizes an investment opportunity in Hoofpay, a FinTech company that aims to help small businesses collect payments more efficiently through digital payment solutions. The summary highlights: 1) Hoofpay sees an opportunity to help small businesses save time and money on payment collection given unnecessary transaction fees and the need for quick, efficient payments. 2) Hoofpay's solution allows businesses to take payments through their own app or third-party integrations, and plans to expand its offerings from service businesses to other sectors. 3) The pitch deck outlines Hoofpay's business model, marketing strategy, team, and projections for company valuation and investment needs over time as it scales up its operations and expands

1. Pitch Deck
A rapidly scalable FinTech investment opportunity.
hoofpay.com

2. The Problem
Small businesses...
...spend too much time collecting payments and are incurring
unnecessary transaction fees.
Consumers...
...need to pay for their purchases quickly and efficiently.
In the UK:
71% will adopt open banking by 2022 Late payments cost £2.5bn annually

3. Our Mission
Our Purpose
Drive commerce through the power of digital payments.
We believe that every business should be able to take every sales
opportunity.

4. App available on mobile and desktop devices + API platform open to software developers
Product
Third-party app API platform
External APIs + integrations
Financial institution
+
Hoof app
Banks + acquirers + exchanges

5. Later
Polymorphic solution enables
any business to collect hardware-
free and contact-free payments
by card, bank transfer or crypto.
Now
Omni-channel solution enables
service businesses to manage
their sales activity and take card
payments through any channel.
Payments USP
Payment institution license pending FCA autorisation.
Key features
Fast route to market and core functions for taking payments.
Access via own app or third-party API integrations.

6. Now
Service businesses including
cleaners and other field-based
professionals in Greater
London.
Later
Software developers and
small businesses in retail,
leisure, digital, and other
sectors across the UK.
We plan to expand to Europe & global markets in Phase 3.
Target Market
2021 2022 onwards
1000+ pre-registrations

7. Total Available Market
(TAM)
Serviceable Available Market
(SAM)
£74B
GLOBAL*
Market Size
Now Later
£7.1B
UK
Serviceable Available Market
(SAM)
£103M
UK
*Accessible markets (excl. China and other markets we consider particularly difficult to access) | Sources: parliament.uk - quora.com - fsb.org.uk

8. Competitive
Advantage
Now
We provide the only platform
combining payment processing
with portable card readers and
tools for field-based businesses.
Later
We offer a single integration
that captures every sale by
making payment processing
more affordable and accessible.
This is our initial market.

9. Business Model
Generating income through subscriptions
and payment transaction fees.

10. Marketing
strategy
Online Advertising
Produce engaging adverts and
display them in key areas.
Content & Social
Create valuable content and deliver
through blogs and social media.
Referral scheme
Reward existing merchants for
referring new merchants.

11. Our Team
Future hires
Sales and marketing
Software development
Sean Taggart
George Johnson
Strategic Director
Support Team
Advisory Team
Gerry Wilkinson
Strategic partnerships
Established relationships with Paysafe, Handpoint, EM
Bank, Authoripay and Coax.
Business Wales mentor
and FinTech NED
Deputy Chair at Investors
in People
Neil Patrick Matt Brooks
Serial technology
investor and NED
Former COO at FirstPlus
UK
Iain Cheshire
Former Credit and Operations
Director at Starling Bank
David Roberts Warren Coles
Software Architect Growth Marketer
David has worked on multiple
projects including databases,
systems and front-end web
development. He is an
experienced engineer with a
BA in Digital Media
Production.
Warren is an experienced
digital marketing expert with
skills in driving sales for SaaS
applications and hardware
globally.
Board and management team
Finance and compliance
|
|
George has worked in the travel, retail and technology
sectors with a record of driving growth and innovation.
Formerly established WOWcruise generating circa.
£1m revenue in second year of operation prior to exit.
Graduate of Plymouth University and Saïd Business
School at University of Oxford.

12. $2.2B
Acquired by PayPal
2018
Estimated
October 2019
$2.5B
Estimated
2020
3M
COMPANY VALUE MERCHANTS TURNOVER
+25% YoY Growth
Competitor Performance
Long term

13. Business
Adoption
Rising adoption of dynamic
payment tools by businesses
across all sectors.
Consumer
Demand
Rising demand for flexible,
contactless payment options
from consumers.
The time is
NOW
The trend for remote digital payment
acceptance has been supercharged by the
arrival of COVID-19.
27.9% CAGR in SaaS 2015-2022 | Source: ironpaper.com 17.6% CAGR in digital payments 2018-2023 | Source: ey.com

14. Timeline
As a FinTech, our focus will continue to be on the development of our software and financial
infrastructure, as well as licensing, compliance and marketing. We will also build a team to
support the core functions of the business.

15. Investment
£600K
Immediate
£149M
In year 4
INVESTMENT VALUATION
EV/S >8x in FinTech
Sources: paymentscardsandmobile.com - preferredreturn.com - onstartupexits.com
Additional rounds
£7.5M
INVESTMENT

16. Email Address
On request
Phone Number
On request
Find Out More
Full business plan along with detailed commercial model, metrics and underlying
assumptions available.