1. PERSONAL BRAND EXPLORATION
George King III
Project & Portfolio I: Week 1
SEPTEMBER, 2021

2. I am a very social individual that loves to
entertain. I enjoy helping people to the best of
my ability and I am always eager to learn a new
skill. I believe that trust, honesty, honor, respect
and integrity are important. I have been involved
in music since I was young. It has helped me
overcome a lot of obstacles. It has help me to
become the strong individual that I am today.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers and Athletes
• Producers and Directors
• Chief Executives
ENTERTAINER BRAND
ARCHETYPE – I use this archetype to
get people to see the brighter side of things. I
enjoy making people laugh and getting them
to enjoy the task at hand or life in general. I
like to see people happy so I will do what I
need to do to make that happen.
Artist Manager for the Music Industry

4. Recruiters & Hiring Managers for Universal Music Group
TARGET AUDIENCE
Claudia Reyes
Outreach Plan:
• Research the position that I am interested in.
• Continue to do more research on UMG.
• Prepare myself with responses for possible questions.
Talent Acquisition Manager
at Universal Music Group
Peggy Huck
Outreach Plan:
• Research Peggy Huck
• Prepare any questions I may have
• Research the department I plan to go into
Senior Vice President of
Human Resources at
Universal Music Group
Walter Jones Outreach Plan:
• Do extensive research on A&R
• Do research on artists under UMG
• Do research on Walter Jones
Co Head of A&R at universal
Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2023)
I will obtain an A&R position at Universal Music Group
within the first 3 months of graduating. My brand
awareness increased by 15% by creating more content
for social media.
Mid Term: (2028)
I will have a successful management company with 5-
10 employees for independent Hip Hop & Pop artists.
My brand awareness increased by 25% by placing it in
more places and boosting awareness of merchandise.
Long Term: (2038)
• By this point, I will have incorporated Artist
Development into my company with 20-30
employees. My brand awareness will be increased by
40% by my experiences and exposure.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Presenting Skills Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Marketing Skills
SOFT
HARD
Novice / Adept / Expert
Customer Service Skills Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Listening Skills Novice / Adept / Expert

7. I help artists do what they love by providing
them with the advice and encouragement
that they need to succeed.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Retention Specialist at
TruGreen
• Server at Wishbone Scratch Kitchen
• AmeriCorps Member at City Year Tulsa
Education:
• Music Business, B.S., Full Sail University (Exp. YEAR)
Leadership Roles:
• Social Media Coordinator for Gamma
Sigma Gamma Fraternity, Inc
• Director of Artist Development for Sikkidz
Entertainment

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For artists who make music, I provide
personalized management and development
because I actually care about the artists and not
how much money they can make for me, but for
themselves.
TKDIDIT

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here

15. REFERENCES
• Claudia Reyes, LinkedIn,
https://www.linkedin.com/in/claudia1r
ecruiter/
• Peggy Huck, LinkedIn,
https://www.linkedin.com/in/peggyhu
ck/
• Walter Jones, LinkedIn,
https://www.linkedin.com/in/walter-
jones-1a52a1118/
• Pelta, R. 15 Transferable Skills That
Companies Want: Examples and
Definitions, FlexJobs,
https://www.flexjobs.com/blog/post/tr
ansferable-skills/
• Find Occupations, OnetOnline,
https://www.onetonline.org/find/