Film distribution is the process of making a movie available to an audience, which is normally handled by a film distributor. The distributor determines the marketing strategy, distribution channels like movie theaters or home video, and release date. Technological convergence allows films to be distributed on multimedia devices like smartphones due to their small file sizes compared to physical films. Media convergence describes how production companies use various media like magazines, websites, and social media to promote their products. Synergy refers to different entities cooperating advantageously, like media companies exploiting multiple platforms to sell related products of one film.

1. The Distribution
of Films

2. What is the Distribution of Films
 Film distribution is the process of making a movie
available for viewing by an audience. This is
normally the task of a professional film distributor,
who would determine the marketing strategy for
the film, the media by which a film is to be
exhibited or made available for viewing, and who
may set the release date and other matters. The
film may be exhibited directly to the public either
through a movie theatre or television, or personal
home viewing (including DVD-Video or Blu-ray
Disc, video-on-demand, download, television
programs through broadcast syndication etc.). For
commercial projects, film distribution is usually
accompanied by film promotion.

3. Technological Convergence
 Technological Convergence is how
media texts to be produced and
distributed on multimedia devices. The
move from film to digital means
iPhones/iPads etc. can be used to show
and market a film specifically because
film takes up too much but digital space
can be tiny.

4. Media Convergence
 Media Convergence is how media
production companies use a variety of
Media to display their product. Magazine
company has a printed version, as well as
a website and a facebook page. Cross
media conversion is usually possible
because of Technological Convergence.

5. Synergy
 Synergy is the term used to describe a situation
where different entities cooperate
advantageously for a final outcome. Simply
defined, it means that the whole is greater than
the sum of its parts. It’s the ‘strategy of
synchronising and actively forging connections
between directly related areas of
entertainment’. New Technologies support this
process – web, DVD, downloading. Media
institution exploit various platforms to sell various
products related to one film (e.g. film and
soundtrack and video game).