6.6.2023

2. Business Model
Business Plan vs Business Strategy vs

4. A REVENUE MODEL IS AN EXCHANGE OF VALUE.
BUSINESS CUSTOMER
REVENUE
SOLUTION
VALUE

5. BUSINESS MODEL CANVAS

6. Pricing
Matters:
Health
Clinic
Exercise

7. CATEGORIES
OF PRICING
Cost Based
Customer
Based
Competition
Based

8. TYPES OF COSTS

9. HOW ARE YOU PAID?
Payments in Medical Industry
• Cash, Debit/Credit, & Check
• Insurance and Other Payments
⚬ Fee for service
⚬ Global payments
⚬ Capitation

10. WHAT ARE YOUR REVENUE STREAMS?

11. Know your costs
Develop a strategy for pricing
Test and measure your strategy
Assess at regular intervals
Update pricing strategy
ACTION STEPS

12. “The moment you make a mistake in pricing, you're eating
into your reputation or your profits.”
- Katherine Paine, Founder of The Delahaye Group
Words of
Wisdom

13. TAKEAWAYS