1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• What is Facebook
• Potential of Facebook for SMEs
• The “Lingo”
Module 5 – Facebook for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Facebook is the most
popular social network
• Over one billion users
• 665 million active users
every day

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Often used for private
communication with
“Friends” via
messages, wall, chat
• Companies using fan
pages to interact with
their costumers

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Keep in mind:
• Facebook is not a
sales platform
• Facebook is a
communication
platform

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
So why bother:
Facebook is perfect for
building up relationships
and interacting with
customers.
 foundation of a
successful business

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To gain trust
• To build up reputation
• To speed up information processing
• To get people excited about what you are
doing
• To disseminate additional information

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To receive direct feedback from their
customers on the service
• to observe what the competitors are doing
• to get more easily found on the internet
• to address the customer/target group more
directly

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• Admin
• Applications
• Event
• Fan
• Friend
• Group
• Like

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• News Feed
• Notifications
• Page
• Poke
• Profile
• Tag
• Timeline