Más contenido relacionado Similar a Click Asia 2011 Presentation on Lead Nurturing and Social Media for B2B (20) Click Asia 2011 Presentation on Lead Nurturing and Social Media for B2B1. LEAD NURTURING & SOCIAL MEDIA FOR
B2B ENTERPRISE MARKETING
Anol Bhattacharya
GETIT COMMS
www.getitcomms.com
11. OPEN
WEB
TELE-CALL
MEETING
EMAIL
NOT
OPENED WEB
DOWNLOADED
MEETING
NOT
DOWNLOADED
12. LEAD SCORING
+10 SALES FUNNEL
-10
THRESHOLD
inactive
+5
+20
+15
+25
+5 TOTAL POINTS
13. TOOLS ARE EASY - STRATEGIC FRAMEWORK AND CHANGE IN CULTURE IS TOUGH
16. I CAN HAS FANS?
BLAH BLAH
BLAH…
SOCIAL MEDIA DOUCHE-BAG EXPERT!
21. ESTABLISH YOUR GOALS • Brand Awareness?
The ‘why’ of social media • Lead Generation?
• Lead Nurturing?
• Customer Service?
24. MAP INFLUENCES
• Who are talking about your product(s)?
• Who are talking about your product category?
• What your competitors doing?
• Who are talking about your competitors?
29. CONTENT MAPPED WITH BUYERS PERSONA
END USER TECHNICAL
DECISION MAKER
ECONOMIC INFLUENCER
DECISION MAKER