2. 1. Better Sales Performance
• It’s the most obvious reason for
adopting CRM strategies. The Dail
CRM software allows you to follow
quality leads and reduce time
wastage following prospects. Sales
cycles are reduced and win rates
are improved. Moreover, you can
check customer buying histories to
identify potential leads, upsell
opportunities, or repeat customers.
3. 2. Increased Profitability and Efficiency
• Profitability is more than just increasing
sales. It is creating efficient processes
across your business operations to make
sure sales opportunities are not lost and
costs are minimized. With CRM, employees
can access important data quickly to serve
customer needs or address a critical
business process faster. For instance, a
customer is complaining about a defective
product. Customer Service can ask for the
product’s serial number and quickly access
the Logistics’ database to record the
defective batch, while Logistics can make
the necessary replacement. Meantime,
Finance is computing the cost implication
of this minor activity to the overall monthly
overhead.
4. Reducing Training Cost
• Reducing training cost by equipping
new employees with user-friendly
CRM tools that can be deployed in
minutes. It is also easier to accustom
new employees with standard
operating procedures. The CRM
system acts like a gatekeeper of
universal forms and processes across
your business operations, ensuring
employees are using the same
templates, forms, and procedures to
perform their tasks.
5. 3. Faster Tactical Decision-Making
• A well-informed manager with access
to real-time data can make
adjustments quickly to react to
market trends. CRM allows you to cull
accurate insights from real-time and
on-location data. This means you can
fine tune your strategies or tactics
right away to take advantage of an
opportunity or avert a crisis.
6. 4. Stronger Data Security
• Confidential customer data and trade insights are kept in
a centralized CRM system instead in disparate and
disconnected desktops. This means you can focus your
budget, human resources, and capital infrastructure
under one item: the CRM ecosystem. You can set
parameters so only authorized employees can access the
data, while keeping a close tab on a single channel for
possible breach. In military parlance, positioning your
defensive line in a narrow channel reduces the superiority
in numbers of the enemy: hackers.
