GfK - Global Smartphone report
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Find out the four key trends driving growth in the smartphone market based on our forecasting data. To access the full report, click on the download on slide 7.
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GfK - Global Smartphone report
- 1. 1© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Global smartphone report Four key trends June 2015 data
- 2. 2© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Trend 1- Bigger screens Share of smartphones with larger screens (5“+) grew from one third to almost half over a 12 month period. 32% Q1 2014 47% Q1 2015 Despite smartphone units declining by -14% year-on-year in the first quarter of 2015 … … total value actually increased by +6% year-on-year, particularly driven by enthusiastic large- screen adoption in China.
- 3. 3© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Trend 2 – The rise of 4G With continued price erosion of 4G smartphones, we forecast that 4G device share will increase further in 2015, reaching 59% in Q4 of 2015. 51% Q1 2015 59% Q4 2015 4G
- 4. 4© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Trend 3 – Cheaper handsets Low-end smartphones have seen their share increase at the expense of high-end models, while mid-range devices have remained stable. 52% 21% 27% 56% 22% 22% Q4 2014 Q1 2015 Low-end (-$250) Mid-range ($250-$500) High-end (+$500)
- 5. 5© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Trend 4 – The fast growth in emerging markets Emerging markets are key to global smartphone market growth, with the fastest growing regions being the Middle East and Africa (MEA) and Emerging APAC. 10% 11% 13% 8% 6% 29% 33% 3% 3% Global North America Latin America Western Europe Central & Eastern Europe Middle East& Africa Emerging APAC China Developed APAC
- 6. 6© GfK 2015 | Global smartphone report | GfK Trends and Forecasting Download the full report >>> Download
- 7. 7© GfK 2015 | Global smartphone report | GfK Trends and Forecasting With technology infiltrating into all industries, driving opportunities and accelerating the speed of innovation, successful technology businesses need to understand changing consumers’ experiences and choices—what they buy and why. GfK’s technology industry researchers help clients gain the most comprehensive consumer insights by looking at consumer, retail and media data. Combining deep industry skills with proven market research expertise, we turn research into smart business decisions for technology companies to create winning strategies that translate into profitable growth.
Notas del editor
- Globally, sales of smartphones with larger screens (5”+) grew +180% in 2014, and have continued to drive growth in the first quarter of 2015 . In China, where the trend is particularly pronounced, large screen smartphone unit share grew dramatically to 57%, up from 32% in the first quarter of 2014. This significant increase in share was driven by cheaper large screen models flooding into the Chinese market.
- Smartphone growth in the world’s largest market, China, slowed slightly in 2014. This was due to a significant slowdown in 3G demand, which was not offset by 4G growth. Meanwhile, smartphone growth in India and Indonesia is expected to be helped by an expanding 4G network. In Q1 2015, 4G share in both countries was well below the global average, at 4% and 7%, respectively.
- Low-end smartphones – those priced $150 and below – are expected to gain further share in 2015, helped by continued price erosion in emerging markets.
- Focusing on Emerging APAC, the Indian and Indonesian markets are expected to drive growth, where low smartphone penetration leaves good room for growth.