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[mobileYouth] Chart - How can Samsung beat Apple?
1. Samsung cannot beat Apple using
clever advertising campaigns
Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign
Samsung briefly generates more buzz
le?
than Apple but fails to sustain it
pp
40
tA
YouGov Brand Buzz Score (index)
30
n gb ea
S am su
c an
20
H ow
10
Samsung launches it’s
‘Next Big Thing’ campaign
0
Oct 3 2011 Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011 Jan 1 2012 Jan 19 2012
Apple Samsung
source: mobileYouth via YouGov BrandIndex 2012
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