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A brief introduction of Google Analytics and Google Analytics 360
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Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
An Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 Suite
Search Laboratory
Mit einem Paukenschlag hat Google 2016 die 360-Suite als integrierte Digital Marketing Suite aus der Taufe gehoben. Erfahren Sie, was die Elemente einzeln können und wie sie zusammenarbeiten.
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)
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These are the slides from my presentation about the Google Analytics 360 Suite at BrightonSEO September 2016.
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Google Analytics 360 Suite Attribution
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For TV Attribution, we’ll hear first from a top brand and one of Google’s largest advertisers, Zalando.
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Wir zeigen was das neue Reporting Tool von Google alles kann und wie es effektiv eingesetzt wird um aus verschiedenen Datenquellen Insights zu generieren und diese zu visualisieren.
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Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool. Topics covered: Introduction to digital analytics Navigating Google Analytics reports Setting goals and targets Google Analytics features Segmentation Custom reports Event tracking Views and filters Dashboards Resources & tools Q&A Video https://www.youtube.com/watch?v=kQDCWS4bye4
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Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
An Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 Suite
Search Laboratory
Mit einem Paukenschlag hat Google 2016 die 360-Suite als integrierte Digital Marketing Suite aus der Taufe gehoben. Erfahren Sie, was die Elemente einzeln können und wie sie zusammenarbeiten.
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)
e-dialog GmbH
These are the slides from my presentation about the Google Analytics 360 Suite at BrightonSEO September 2016.
Analytics 360 suite: Is it a game changer?
Analytics 360 suite: Is it a game changer?
darafitzgerald
Google Analytics 360 Suite Attribution
Google Analytics 360 Suite Attribution
Google Analytics 360 Suite Attribution
Christian Bartens
For TV Attribution, we’ll hear first from a top brand and one of Google’s largest advertisers, Zalando.
GAUC 2017 Workshop TV Insights: Rolf Seegelken (zalando)
GAUC 2017 Workshop TV Insights: Rolf Seegelken (zalando)
e-dialog GmbH
Innovation in 2017 and beyond: a perspective from Google. How data and technology drive business.
GAUC 2017 Closing Keynote: David Sneddon (Google)
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e-dialog GmbH
Wir zeigen was das neue Reporting Tool von Google alles kann und wie es effektiv eingesetzt wird um aus verschiedenen Datenquellen Insights zu generieren und diese zu visualisieren.
GAUC 2017 Workshop Datastudio: Martin Frotzler (e-dialog) & Lili Pajer (Google)
GAUC 2017 Workshop Datastudio: Martin Frotzler (e-dialog) & Lili Pajer (Google)
e-dialog GmbH
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool. Topics covered: Introduction to digital analytics Navigating Google Analytics reports Setting goals and targets Google Analytics features Segmentation Custom reports Event tracking Views and filters Dashboards Resources & tools Q&A Video https://www.youtube.com/watch?v=kQDCWS4bye4
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Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do. I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds. This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
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Smart Data with Google's Universal Analytics
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Checklist LINK: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit?usp=drive_web&ouid=102383257734620162787 This session gives an updated overview of tracking gaps due to measurement settings, cookie consent and browser issues, also offering an outlook on server-side tagging.
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Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
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The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
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Google recently announced a free version of Google Data Studio which is designed for "individuals and smaller teams. Here are the details. Learn how to create beautiful reports using the new Google Data Studio. Data Studio makes it easy to connect to your data, visualize that data, and share and collaborate with colleagues and customers.
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Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do. I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds. This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
Introduction to Google Analytics
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Free Your Data From the web Like anyone today, you have reams of web data, but that’s not the whole story of your customers’ interactions with your business. Trouble is,, there’s a lot of data to deal with, and it’s often in disconnected systems that make it hard to connect the dots. Let’s cut through the fog to talk about how we can put data together in productive ways to understand your customers, giving you the metrics you need to make better decisions about marketing and sale, both online and offline. Key takeaways: 1. Identify three potentially useful sources of data you (may already) have. 2. Learn techniques for building connections among existing data sets to understand customers. 3. See concrete examples of outcomes from connecting data.
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Google Analytics 101 | 2015
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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
VWO
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
In this presentation, we'll explore key branding strategies to help you define, develop, and effectively implement a strong, cohesive brand that resonates with your target audience.
Branding strategies of new company .pptx
Branding strategies of new company .pptx
VikasTiwari846641
Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
elizabethella096
First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this talk, Chester will delve into the exciting opportunities of Netflix ads and offer a comparative analysis of YouTube and Netflix ads. The talk aims to provoke thought and discussion on the future of video advertising, challenging the current dominance of YouTube in the sector.
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
ChesterYang6
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
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BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
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Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
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WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
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Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Branding strategies of new company .pptx
Branding strategies of new company .pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
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Analytics 360 Gia & Shahista
1.
Shahista Kassam and
Gia Xu
2.
Google Analytics Suite Analytics
360 Attribution 360 Tag Manager 360 Audience Center 360 Optimize 360 Data Studio 360
3.
What is Google
Analytics 360?
4.
Application to Digital
Marketing Knowledge Information Data
5.
Google Analytics &
Google Analytics 360 Source: http://www.lunametrics.com/downloads/Google-Analytics-Premium-Comparison.pdf
6.
Pricing
7.
Questions
8.
Additional Information Source: http://www.lunametrics.com/downloads/Google-Analytics-Premium-Comparison.pdf
9.
Additional Information Source: http://www.lunametrics.com/downloads/Google-Analytics-Premium-Comparison.pdf
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