Ch12

IMPLEMENTATION THROUGH ENABLING TECHNOLOGIES Session 12

THE VICIOUS CIRCLE OF TECHNOLOGY AND COMPETITIVE ADVANTAGE

ROLE OF THE INTERNET FOR E-BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE WEB SITE CONTRIBUTING TO INTERNATIONAL MARKETING ,[object Object],[object Object],[object Object],[object Object]

International E-Marketing Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMPACT ON INTERNATIONAL MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHALLENGES FOR INTERNATIONAL MARKETING STRATEGY #1 ,[object Object],[object Object]

CHALLENGES FOR INTERNATIONAL MARKETING STRATEGY #2 ,[object Object],[object Object],[object Object]

CHALLENGES FOR INTERNATIONAL MARKETING STRATEGY #3 ,[object Object],[object Object],[object Object]

CUSTOMER-LED STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

MAIN ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ch12

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