Using mobile devices outside work

1. 2014
MOBILE
CONSUMER
TRENDS

2. Carrier 10:15 AM 41%
3 1
So we already know about
Mobile Trends in the Workplace.
What do people like to do most
with their mobile devices...
Outside of work?

3. Carrier 10:25 AM 41%
We surveyed over
600
smartphone users with
SurveyMonkey Audience
to find out!

4. Here’s what we learned...

5. Forget about using your mobile
phone to make a phone call...
so last year.
OK
SEND
END CALL
2 ABC 1
3 DE
5 JKL 4 GHI
7 PQRS 8 TU
*

6. And we really do
mean “last year”.
In 2013, only
35%
of people said they
use their mobile
phone to make
phone calls.

7. 41% use their phones for
texting instead of talking.
Deli vered
In 2014, it’s all about
text messaging
iMessage Send
Q W E R T Y U I O P

8. Carrier 41% 10:15 AM
3 1
But as with many things in life...
Age DOES make a difference.

9. Carrier 10:25 AM 41%
Messages BFF Contact
iMessage
Today 10:25 AM
OMG!! :-)
ROTFL!!!!!
I know—RIGHT!?
then I was like all, eweee...
Delivered
iMessage Send
Q W E R T Y U I O P
A S D F G H J K L
Z X C V B N M
.?123 space return
Nearly 60% of
18 – 29 year olds use
their mobile devices
for texting.

10. Carrier 10:25 AM 41%
Messages SAM Contact
iMessage
Today 10:25 AM
Hey, so are we still on
for Friday night?
Absolutely—I wouldn’t
miss it for the world.
Delivered
iMessage Send
Q W E R T Y U I O P
A S D F G H J K L
Z X C V B N M
.?123 space return
Compared to 44% of
30 – 44 year olds who
prefer to text over
a phone call

11. Making phone calls for those aged
45 – 60 is more popular than texting.
45% 28%
vs

12. iPhone vs Android?
VS

13. iPhones are #1
for all age groups
1st

14. Ready to start
your own project?
visit our resource page
See our full survey results on mobile trends
in the workplace & for personal use.