Be inspired by famous explorers how to innovate. 'Use a map' is one of their secrets, revealing the creative FORTH innovation map to generate new products, services and business models.

1. INNOVATE
LIKE
FAMOUS
EXPLORERS

2. INNOVATION IS A VOYAGE OF
MEN DISCOVERY
WANTED forhazardousjourney
Advertisement in a London newspaper in
1913 for an Antarctic exploration led by
Sir Ernest Shackleton.

3. 1. A PROMISED LAND
Most people searched for the adventure
only when it was really necessary and
when they had nothing to lose. This is so
familiar in our organisations today.

4. 2. BEING 1st
Entrepreneurs have the same ambition:
developing ‘new-to-the-world’ innovations
to outsmart competition.

5. 3. A GROUP EFFORT
In organizations you cannot innovate
alone. You need people from every
discipline to develop it, produce it,
market it, sell it, bill it and service it.

6. 4. A LONG JOURNEY
The average time for the development
process of a new product takes 18
months from idea to introduction.

7. 5. HIGH RISK OF NO RETURN
From the seven new developed product
ideas only one product enters the market
successfully.

8. 6. SERENDIPITY LEADS TO BIGGER
DISCOVERIES
SMS-services were originally
developed for the business market.
After young people caught on to the
idea it became a worldwide market with
three billion users.

9. INNOVATE LIKE FAMOUS EXPLORERS:
Create momentum Start with a big challenge
Innovate in a team Keep the pace going
Use a map

10. WATCH OUT FOR THE PITFALLS!

11. ADD FIVE STRUCTURED STEPS

12. DO 20 ACTIVITIES IN 20 WEEKS

13. GET 3-5 MINI NEW BUSINESS CASES AS RESULT

14. Gijs van Wulfen
Founder FORTH Innovationmethod
The Netherlands
gijs@forth-innovation.com
+31-651483575
Go to the FORTH website
to download the innovation
map
FORTH innovationmethod
FORTH innovationmethod