Should you use opt-in pop-up forms on your website? Numerous case studies from big companies show that opt-in pop-ups, welcome mats and slide-ups help you grow your list. So this should be a no-brainer, right? Right, opt-in interstitials will add subscribers to your list. But at what cost? Find out what those case studies that praise opt-in interstitials aren't telling you to make sure you (and your business) can afford to make this sacrifice.

2. Here‘s a paradox:

3. Users hate interstitials.

4. Experts agree that pop-ups, welcome
mats & slide ups are bad user experience.

5. Yet, many websites still use them.

6. Why?

7. Because you don’t bring
an opinion to a data fight.

8. Fact: Interstitials get you
more subscribers.

9. What can you possibly say to that?

10. How about this:

11. To get 1 subscriber who will click on a link in your email newsletter, you need
1319 people to see your opt-in interstitial.

12. Yes, pop-ups get you subscribers

13. But at what cost?

14. How many people (who may get annoyed and leave your site to never
come back) would need to see your opt-in interstitial for you to get 1
engaged subscriber

15. Let’s do some math.

16. But I hate math :(

17. Don’t worry. It will be fun!

18. But first, some statistics.

19. On average, fewer that 3 out
of 100 people who see a
pop-up form, a welcome
mat, or a slide-up will opt in.

20. On average, 22 out of 100 subscribers who
receive an email newsletter from a
small/medium business open it.

21. On average, fewer than 3 out of 100
people who receive an email newsletter
from a small/medium business click on a
link in it.

22. How many people (who may get annoyed and leave your site to never
come back) would need to see your opt-in interstitial for you to get 1
engaged subscriber

23. Average email open rate: 21.8%

24. 21.8 subscribers open your emails out of every 100 subscribers.

25. You’ll get 1 subscriber who opens your emails
out of 100/21.8 -> 4.8 subscribers.

26. On average, to win 1 subscriber who will open
your email, you need 4.6 subscribers.

27. Average pop-up conversion rate: 2.9%.

28. 2.9 subscribers from every 100 pop-ups

29. 1 subscriber from 100/2.9 -> 34.5 pop-ups

30. On average, to win 1 subscriber, you’ll need 34.5
people to see your pop-up.

31. On average, to win 1 subscriber, who’ll open
your email newsletter you need 38 x 4.6 = 148.5
people to see your pop-up.

34. Calculate these numbers for
your website and audience.

37. What do these numbers mean
for your business?

38. Is it your traffic in an hour? A
day? A week?

39. Can you justifym to potentially
alienate that any website
visitors?

40. You decide.

41. GillAndrews.com

42. How to grow your list without
pop-up interstitials
This is a link
GillAndrews.com