Visit www.ceric.ca today! Help CERIC fund project in the career counselling and development field. Participate in Canada's largest career development conference! It is bilingual as well.

1. Sponsorship
Reach Canada’s Career
Services Sectors
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2. Contents
Who We Are ……………………………………………………………………………………………. 3
Who Will You Reach?.................................................................................................................. 4
Cannexus Overview…………………………………………………………………………………… 5
ContactPoint Overview………………………………………………………………………………. 6
The Canadian Journal of Career Development (CJCD) Overview………………………… 7
Why Become a CERIC Sponsor?............................................................................................... 8
Some Past Sponsors and Exhibitors…………………………………………………………………. 9
Title Sponsorships Overview………………………………………………………………………….. 10
Be a Community Champion
Be a Leader
Be a Builder
Be a Mentor
Cannexus Keynote Sponsorship…………………………………………………………………….. 15
À la carte Cannexus Sponsorship…………………………………………………………… 16
Exhibitor Information…………………………………………………………………………………… 19
Advertise with Us………………………………………………………………………………………... 21
Contact Information…………………………………………………………………………………… 30
Thank you to our founding sponsor:
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3. Who We Are
• Founded in 2001, CERIC is a charitable organization dedicated to promoting
career counselling-related research and professional development
opportunities across Canada.
• Through our various programs, services, events, websites and publications we
presently reach in excess of 130,000 individuals globally who have shown an
interest in the career counselling and development sector.
• We aim to increase the economic and social wealth and productivity of
Canadians through improved quality, effectiveness and accessibility of career
counselling programs.
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4. Who Will You Reach?
• Guidance Counsellors • Career Practitioners, Employment &
• Career Coaches Career Counsellors
• Life Coaches • Executive Directors, Coordinators &
• Career Development Specialists Program Managers
• Career Educators, Trainers & • Human Resource Professionals
Facilitators • Job Developers
• Business, Trade & Industry • Mental Health Professionals
• Product Developers related to career • Social Workers
services • Immigrant & Settlement Services
• Academics focused on career Workers
development • Vocational Rehabilitation Services
“We reach our interested stakeholders through our various
programs, services, events and publications.”
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5. January 23-25, 2012, Westin Ottawa and The Ottawa Convention Centre
• Largest career development
conference that is bilingual
and national in scope.
• Leading Canadian and
international keynotes.
• 100+ sessions showcasing
cutting-edge thinking and
research.
• Fantastic networking
opportunities.
• 30+ Tradeshow exhibits.
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6. • Practitioner driven.
• Bilingual career
development resources and
support for career
development professionals.
• Just under 70,000 unique
visitors utilized this great
online resource last year.
• Publishes The Bulletin / Le
bulletin newsletter with
close to 5,000 readers.
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7. • Canadian Journal of Career Development (CJCD)
celebrates 10 years!
• Canada’s only bilingual peer-reviewed journal
on career development with articles in both of
Canada’s official languages: English and French.
• Showcases cutting-edge research from Canada
and beyond.
• Reaches 2,700 key interested stakeholders
including post-secondary libraries across Canada.
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8. Why Become a CERIC
Sponsor?
• Our proven track record,
recognized brands and • Return on your
international recognition makes us investment. (ROI)
the way to reach your audience
within the career counselling and
development field. – It just makes sense!
• You will help fund research and • You will deliver long-term
projects that are focused on brand equity and value.
providing Canadians with • Easily measure your ROI
improved access to career
education and counselling. against your business goals.
• Globally, sponsorship has grown • Increase your brand loyalty
faster than sales promotions and and reinforce your image.
advertising. • Capture sales leads and
• We provide metrics to help you increase your sales.
achieve measurable responses to
your sponsorship dollars. • Showcase your products
and/or services.
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9. Some of Our Many Past
Sponsors And Exhibitors
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10. CERIC Title Sponsorships
•
• Community Champion (Exclusive) Access to the largest
Canadian bilingual career
• Leader (3 sponsors) development conference
as a trophy sponsor:
• Builder (5 sponsors) • Exhibit space
• Conference
• Mentor (unlimited number) registrations
• Print & online ads in:
• Cannexus
programme
✪ Sponsorship contracts are for 12 months • CJCD
from the date of signing and include • The Bulletin
sponsorship of the next Cannexus conference. • contactpoint.ca
• Discount on à la carte
sponsorships and CERIC
publications.
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11. Be a « Community
Champion » $20,000
• Your ad in rotation on our leaderboards (reserved for our sponsors) - 40% of the time given to 1
Community Champion on cannexus.ca, cjcdonline.ca and contactpoint.ca.
• Recognition on ceric.ca and in presentations made to interested stakeholders.
• Exclusive. (1 sponsor spot only)
• Full page ad in 2 of our « The Bulletin » newsletters (close to 5,000 readers) or CJCD (2,700
readers) or online equivalent.
• Exclusive Platinum sponsor for Cannexus!
• Full-page colour ad in Cannexus programme.
• 5 full Cannexus registrations.
• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.
• Platinum Cannexus sponsor and recognition in Cannexus E- blasts.
• Website acknowledgement on Cannexus.ca and a link under our Sponsor page.
• Logo on Cannexus PowerPoint loop and on-site signage: Platinum sponsor.
• On-site signage at the Cannexus conference.
• 1 exhibit space.
• 20% off other à la carte sponsorship items and CERIC publications.
• Promotion through our social media channels.
✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.
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12. Be a
•
« Leader » $15,000
Your ad in rotation on our leaderboards (reserved for sponsors) - 30% of the time given to 3
Leaders on cannexus.ca, cjcdonline.ca and contactpoint.ca.
• Recognition on ceric.ca and in presentations made to interested stakeholders.
• Only 3 sponsor spots available.
• Half page ad in 2 of our « The Bulletin » newsletters (close to 5,000 readers) or CJCD publications
(2,700 readers) or online equivalent.
• One of only 3 Gold sponsors for Cannexus!
• Half-page colour ad in Cannexus programme.
• 4 full Cannexus registrations.
• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.
• Gold Cannexus sponsor and recognition in Cannexus e-blasts.
• Website acknowledgement on Cannexus.ca and a link under our Sponsor page.
• Logo on Cannexus PowerPoint loop and on-site signage: Gold sponsor.
• 1 exhibit space.
• 15% off other à la carte sponsorship items and CERIC publications.
• Promotion through our social media channels.
✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.
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13. Be a « Builder » $ 10,000
• Your ad in rotation on our leaderboards (reserved for sponsors) - 20% of the time given to 5
Builders on cannexus.ca, cjcdonline.ca and contactpoint.ca.
• Recognition on ceric.ca and in presentations made to interested stakeholders.
• Only 5 sponsor spots available.
• 1/3-page ad in 2 of our « The Bulletin » newsletters (close to 5,000 readers) or CJCD publications
(2,700 readers) or online equivalent.
• One of only 5 « builders » and Silver sponsors for Cannexus!
• 1/3 page colour ad in Cannexus programme.
• 3 full Cannexus registrations.
• Opportunity to include a brochure or giveaway in our Cannexus delegate bags.
• Silver Cannexus sponsor and recognition in Cannexus e-blasts.
• Website acknowledgement on Cannexus.ca and a link under our Sponsor page.
• Logo on Cannexus PowerPoint loop and on-site signage: Silver sponsor.
• 1 exhibit space.
• 10% off other à la carte sponsorship items and CERIC publications.
• Promotion through our social media channels.
✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.
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14. Be a « Mentor » $7,000
• Your ad in rotation on our leaderboards (reserved for sponsors) - 10% of the time given to an
unlimited number of Mentors on cannexus.ca, cjcdonline.ca and contactpoint.ca.
• Recognition on ceric.ca and presentations made to interested stakeholders.
• Unlimited number of sponsor spots available.
• 1/3-page ad in 1 of our « The Bulletin » newsletters (close to 5,000 readers) or CJCD publications
(2,700 readers) or online equivalent.
• Join as a Mentor and you are a Bronze sponsor for Cannexus!
• 2 full Cannexus registrations.
• Bronze Cannexus sponsor and recognition in Cannexus e-blasts
• Website acknowledgement on Cannexus.ca and a link under our Sponsor page.
• Logo on Cannexus PowerPoint loop and on-site signage: Bronze sponsor.
• 1 exhibit space.
• 5% off other à la carte sponsorship items and CERIC publications.
• Promotion through our social media channels.
✪ Sponsorship contracts are for 12 months from the date of signing and include the next Cannexus conference.
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15. Sponsor a Keynote
Mark Savickas Ph.D. is professor of Behavioral Sciences at the
Northeastern Ohio Universities College of Medicine, Adjunct Professor
of Counselor Education at Kent State University, and Professor
Extraordinaire at the University of Pretoria in South Africa.
Read more…
Keynote Sponsors Award-winning Canadian playwright, executive
producer, actor, creator, and stand-up comedian
Trey Anthony is known for the ground-breaking
production 'da Kink in My Hair.
• Introduce Keynote
Speaker Read more…
• Signage at event and
Powerpoint loop
• Recognized in Cannexus
promo materials, e-blasts
and web site
• 2 full Cannexus Michael Adams is a noted commentator on
registrations social values and social change in North
• Full-page ad in Cannexus America. He is the founding president of the
programme Environics group of research and
• Exhibit space
• Inclusion of brochure in communications consulting companies.
delegate bag Read more…
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16. À la carte Items
Wifi - Technology Sponsor
• Wifi (Wireless)
Internet access with
USB Key Sponsor
Internet Café
Terminals at event
• Recognized in promo
materials, e-blasts • Your logo on USB Keys Delegate Bag Sponsor
and website distributed to every
• 2 full Cannexus delegate
registrations • Recognized in promo
• Full-page ad in materials, e-blasts
Cannexus programme and website • Your logo on Delegate
• Exhibit space • 2 full Cannexus Bag distributed to
• Inclusion of brochure registrations every delegate
in delegate bag • Full-page ad in • 1/2-page ad in
• Signage at event and Cannexus programme Cannexus programme
on Powerpoint loop • Exhibit space • Inclusion of brochure in
• Exclusive - 1 available • Inclusion of brochure delegate bag
in delegate bag • Signage at event and on
• Signage at event and PowerPoint loop
PowerPoint loop • 1 full Cannexus
• Exclusive - 1 available registration
• Recognized in promo
materials, e-blasts and
Available website
• Exclusive – 1 available
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17. À la carte Items
Luncheon Sponsor Breakfast Sponsor Exhibitor Showcase Networking Break
Refreshments Sponsor Sponsor
• Includes verbal • Includes verbal • Sponsor refreshments • Signage at event and
mention mention during Exhibitor PowerPoint loop
• Signage at event and • Signage at event and Showcase Sessions • Recognized in
PowerPoint loop PowerPoint loop • Includes verbal mention Cannexus promo
• Recognized in promo • Recognized in promo • Signage at event and materials, e-blasts and
materials, e-blasts and materials, e-blasts and PowerPoint loop website
website website • Recognized in Cannexus • 5 available
• 2 full Cannexus • 1 full Cannexus promo materials, e-
registration registration blasts and website
• Full-page ad in • 1/2-page ad in • 1 full Cannexus
Cannexus programme Cannexus programme registration
• Inclusion of brochure • Inclusion of brochure • 1/3-page ad in
in delegate bag in delegate bag Cannexus programme
• 2 available • 2 available • Exclusive – 1 available
Day 2: available
Day 1: available Day 1: Day 1 AM: available
4:30-5:30 pm
Day 2: available Day 1 PM: available
Day 2 AM: available
Day 2 PM: available
Day 2: available Day 3 AM: available
Day 3: available
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18. À la carte Items
Direct Mail Sponsor Lanyard Sponsor Session Room Sponsor Delegate Bag Insert
• Sponsor a direct mail • Your company logo • Logo on room signage • One promotional piece
promoting Cannexus12 branded on lanyards and PowerPoint loop inside delegate bag
(distribution: 6,000) • Signage at event and • Rooms available at distributed to Cannexus
• Includes your logo and PowerPoint loop both the Westin and delegates (700)
recognition of your • Recognized in new Ottawa
sponsorship Cannexus promo Convention Centre
materials, e-blasts • Placement of your
and website promotional material in
• Exclusive – 1 the room
available • Recognized on
Cannexus programme
sponsor page and
website
• 15 available
September Mailing: Available Available Available
available
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19. Want to be an exhibitor at
Cannexus12?
Exhibitor Package
Benefits:
• 8’ x 6’ booth with a 6’ x 2’ skirted table, a
ADD-ONS:
Host your own wastebasket and 2 chairs for Day 1 and Day
Exhibitor Showcase 2 (Monday and Tuesday)
Session in one of our
rooms, Day 2, 4:30 – • 1 Full conference registration package
5:30 pm including meals for one person: 3 breakfasts,
• Available for an
additional $195 2 lunches, refreshment breaks, 1 reception
and admittance to all keynotes and sessions
Want to bring
additional staff? • Shared basic 15 amp 120v electrical service
Special Exhibitor
Rate: Full access for
• One wireless Internet connection - 2 days
only $355 • Booth space selection is on a first-paid, first-
served basis.
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20. New venue means new
opportunities!
Let us welcome you and our keynotes to the Westin Ottawa Hotel and then enjoy getting to your
sessions and the exhibit hall at the all new Ottawa Convention Centre through an indoor walkway
between both properties.
Exhibit Area
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21. Advertise with us
The Bulletin / Le bulletin
The Bulletin
Full Page
$650.00
Half Page
$400.00
• The Bulletin is a
newsletter that targets
1/3 Page current and aspiring
$250.00 career practitioners.
• The Bulletin reaches
close to 5,000 individuals.
• Grayscale ad
• Four annual publications
(4 online issues of which 2
are also in print)
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22. Sponsor a
«The Bulletin/Le bulletin»
$395.00
E-Blast
• On top of advertising in the The Bulletin itself you may
opt to sponsor the E-Blast and get prominent
recognition.
• A newsletter that reaches close to 5,000 current or
aspiring career professionals where 3,400 are online
through our E-Blast.
• Tap into the francophone market with « Le Bulletin »
• You will be prominently identified as our E-blast
sponsor.
• Your ad lives on in our archived E-Blasts.
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23. Advertise online with us
contactpoint.ca / orientaction.ca
Skyscraper Ad – 1 Month
* Prices includes ad on one web property ONLY. Your choice of contactpoint.ca OR orientaction.ca.
• Located
throughout the
EN OR FR site*.
• With an average
of 14,400 unique Big Box Ad
visitors per 300x250
Skycraper Ad
month (EN+FR)
160x600
Big Box Ad – 1 Month
• Located on the
Landing Page of
The Bulletin
• Close to 3,400
Online
Subscribers to
The Bulletin
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24. Advertise with us
Canadian Journal of Career Development
(CJCD/RCDC)
CJCD
Full Page
$995.00
Half Page
$795.00 • CJCD is available online and in
print twice over the course of a year.
1/3 Page • It targets a range of individuals
within the career development
$615.00 sector and is the only peer-reviewed
journal on career development in
Canada. It has a niche appeal.
• With a combined circulation
(Online & Print) of: 2,700
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25. Sponsor a
CJCD/RCDC E-Blast
• $595.00
• Receive prominent recognition as an E-blast
sponsor of Canada’s only free online peer-reviewed
journal on career development.
• Offered online and a limited number in print, the
journal reaches a targeted audience that includes
academics, career practitioners, students and post-
secondary libraries. (Combined Circulation of
2,700)
• Your ad lives on through our archived E-Blasts.
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26. Advertise online with us
cjcdonline.ca / rcdcenligne.ca
Vertical Box Ad – 1 Month
• Located on the
landing page
with Table of
Contents
• Near 800 Unique
Visitors per
month
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27. Advertise with us
Cannexus Programme
Programme
Full Page
$800.00
Half Page
$550.00
• The Cannexus
1/3 Page Programme will be
$350.00 distributed to over 700
delegates who are
individuals directly
Business Card involved with the career
$225.00 development field.
• Colour ads
• Marketplace Ads (Bus.
Cards Size) Grayscale
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28. Advertise online with us
cannexus.ca
Big Box Ad – One Month
• Just under 7,500
unique visitors
over the last year
• Our next
Cannexus
Conference takes
place January 23-
25, 2012
• Great visibility at
the « Largest
Bilingual Career Big Box Ad
Development 300x250
Conference » in
Canada
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29. Sponsor a
Cannexus E-Blast
$340.00
• Receive prominent recognition within the e-mail. A
great way to reach a diverse audience operating in
the career development field and align yourself
with the largest bilingual National Conference on
Career Development. (Over 6,500 subscribers of
our Cannexus E-Blasts)
• Your ad lives on through our archived E-Blasts.
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30. Call me today!
CERIC (Canadian Education and Research Institute for Counselling)
Gilles Paquette, Senior Manager, Marketing & Communications
Tel: 416.929.2510 x122
Fax: 416.929.2536
E-mail: gilles@ceric.ca
Skype: gilles_paquette
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