1. Online Marketing – Doing it Right
Presented by Janet M. Elie, Launch4Life
2. • Online Marketing Machine
• Components of the Machine
• Making it Work for Sales
Agenda
3. Online Marketing Machine
• What is it?
• Outbound – Inbound?
• Why it is important to your business?
• How do they work together?
• Who loses if you don’t?
5. Target Market
Defining Your Avatar Workbook www.launch4life.com 1
Defining Your
Avatar Workbook
Know who your Avatar (Ideal Client) is
6. Defining Your Avatar
Step #1. Target Market
Definition: Group of specific customers for your product or service.
Example: Digital Marketers, ages 35-60, do their own tech,
like being in control, Income of 100K+
7. Step #2. Negative Client
Definition: Who is not a good fit. Just never happy.
Example: Someone you said is your “nightmare” client
un-coachable, can’t focus, no money.
Defining Your Avatar
8. Step #3. Ideal Customer
Definition: ONE specific person from your target market
Example: Barb (age 50, Children’s Author, 250K income,
hungry to learn new things, techie, wants to control
her brand)
Defining Your Avatar
Your messaging is to this ideal customer
12. Email Marketing Program
Permission Based
Email Templates
Newsletter Templates
Auto Responders
Landing Pages
Analytics
Lead Magnet
Goal is to Build That List – Your List is Everything
20. Google Ranking Issues
When did you last do a website checkup?
Make sure your Website is SEO Friendly
Bot
21. Google Ranking Issues
Google bots looking for Websites to index
Quick speed – Optimized Graphics
SSL certificates
No broken links – 404s
Right keyword phrases – minimum competition
Fresh consistent content with new keywords (blogs)
Make sure your Website is SEO Friendly
22. Mini Audit of Your Website
Make sure your Website is SEO Friendly
SEO AUDIT WEBSITE GRADER
Pass Fail
23. Take Away Lessons
Look at the bigger picture
Target the right avatar
Best social media platforms
Build that email list
Valuable lead magnet
SEO friendly website
Right traffic to website
24. Launch4Life
We coach small business owner professionals
to get the right traffic to their websites. Goal is
to convert to sales. Visit us at Launch4life
We are your go to team for a Real SEO Audit
Janet Elie and Gillian Whitney
marketing@launch4life.com
480-788-6366