The secret to a high-performing culture is attitude and energy. When a business has circulated enough healthy energy to create the attitude that anything is possible, you'll know it. It's then that culture is at its best, people are engaged, and the internal brand becomes so strong that everyone can't help but drink the Kool-Aid, coffee or cocktails you’re serving. In this thought-provoking presentation, Gina Soleil, author of Fuel Your Business: How to Energize People, Ignite Action, and Drive Profits, reveals how to create an internal brand where employees and customers alike can't help but become fully engaged because the healthy energy throughout the business feels too good not to be part of the journey.

1. THE ATTITUDE BAR:
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2. When a business circulates enough
healthy energy to create the attitude
that anything is possible people can't
help but drink the Kool-Aid, coffee or
cocktails you’re serving.
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3. Attitude is
Internal Brand
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4. The Goal:
Having an internal brand attitude that makes your
business the place employees want to work and
consumers want to invest their money.
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5. What’s your internal brand’s attitude?
What reality is your business creating?
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6. “Everything is energy
and that’s all there is to
it. Match the frequency
of the reality you want,
and you cannot help but
get that reality. It can
be no other way. This is
not philosophy. This is
physics.”
-Albert Einstein
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7. Answering true to 3 or more of the
following statements indicates your
brand may need an attitude
adjustment.
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8. Does your internal brand have what it takes?
Leaders are more focused on
C-Suite, divisional, or owner
direction than people.
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9. Leaders are being overtaken
by perceived loss of power,
heightened level of
responsibility, or directional
“unknowns”.
Does your internal brand have what it takes?
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10. Leaders are showing their
“worst” frequently or more
than usual.
Does your internal brand have what it takes?
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11. Leaders have become frozen
by politics, and/or are
allowing politics to drive
decisions even when better
options exist.
Does your internal brand have what it takes?
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12. People are leaving the
business or thinking about it.
Does your internal brand have what it takes?
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13. Engagement scores are, at a
minimum, satisfactory or
decreasing, and these scores
are being accepted due to
other priorities within the
business.
Does your internal brand have what it takes?
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14. Employee retention is low
overall, or significant gaps
in particular areas of the
business are evident.
Does your internal brand have what it takes?
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15. People have a tendency to blame
others and make excuses for
their mistakes rather than accept
ownership and take
responsibility.
Does your internal brand have what it takes?
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16. People feel that they can’t
make any decisions without
receiving specific approval
from management prior to
doing simple tasks or taking
care of customers.
Does your internal brand have what it takes?
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17. Gossip, behind-the-back
conversations, complaining,
and “don’t repeat this”
conversations are common
among all levels of the
business.
Does your internal brand have what it takes?
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18. Having lunch is a rare
privilege—unless it’s done
while working.
Does your internal brand have what it takes?
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19. Twelve-to-14-hour days are
not uncommon.
Does your internal brand have what it takes?
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20. Any of the previous statements
are true, despite the fact that
your business provides some
sort of wellness, community, or
“culture” program.
Does your internal brand have what it takes?
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21. How to create an
anything is possible
attitude…
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22. 3 Principles
1. Functional Leaders Drive Profits
2. Vision and Purpose Ignite Forward Momentum
3. Truth and Clarity Motivate Action
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23. FUNCTIONAL LEADERS DRIVE
PROFITS
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24. High-Character Values
The secret to 3X more ROA(return on assets)
& engagement.
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25. High-Character Values
• Fred Kiel Research presented on TED: 6 year study, 100
CEOS from fortune 500 and 1000 companies
• Over 8,000 employee observations
• –.57% in loses due to low-character leadership, 8.39% gains
from high-character leaders.
• Integrity, responsibility, forgiveness and compassion.
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26. VISION AND PURPOSE IGNITE
FORWARD MOMENTUM
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27. Vision
Where are you going? No really, where are
you going?
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28. Vision
Describe it
Map it
Drive it…
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29. TRUTH & CLARITY MOTIVATE
ACTION
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30. Ditch the
“Spin”
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31. Lead with positive
intent
Show up without
anger
Be transparent
Communicate
courageously
Be strong enough to
face fear
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32. Results
Results are experienced when you arrive at
the destination. Are you willing to stay the
course?
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33. 20% MORE PROFITABILITY
37% MORE EFFICIENCY
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34. Attitude of your
internal brand is
everything.
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35. Thank You!
To learn more contact Gina Soleil:
ginasoleil.com
info@ginasoleil.com
Tel (402) 401-4462
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