Girish Mallya is seeking sponsorship of Rs. 3.8 lacs to participate in the Marathon Des Sables, considered the toughest footrace on earth. Over seven days and six stages, runners will traverse 155 miles of the Sahara Desert in Morocco while carrying at least 14,000 calories of food. As a seasoned endurance athlete and social media influencer, Girish promises visibility for sponsors through logos on his clothing during runs and races, mentions on social media, and potential articles in publications. He will provide motivation talks to sponsor employees in exchange for full funding of his participation fees, airfare, and gear costs for the extreme multi-day race.
2. The challenge and the participant
The toughest foot race on earth, the A media professional and social media
privilege (as considered by true blue influencer who has completed 15 full
runners) for which racers sign up two marathons, 4 half marathons, 2 ultra
years in advance.
marathons (75+ km each) and 1 self
Over seven days and six stages, runners sustaining multi stage ultra marathon of
stumble, burn, stink, hallucinate, cry, and 200 km.
bleed across 155 miles (250 kms) of Girish will be one of the very few Indians
the Sahara Desert in Morocco to attempt this challenge
3. About me
I am an endurance runner and triathlete;
have been a long distance runner for
ten years
My immediate goals are to participate in
MDS in 2013 and finish an Ironman
triathlon in 2014
Kerala multistage ultra 200km in 5days
http://www.canal-aventure.com/
Bangalore ultra 75km
Full marathons: Mumbai (10),
Hyderabad, Great Tibetan, Auroville,
Kaveri trail, Hyderabad, Singapore...
Half marathons: Vadodara, Thane,
Delhi, Borivli National Park
4. My Digital Footprint
Profile - http://about.me/girishmallya
Highly Influential
on Marathon as
Klout score – 62, Influential about Marathons, Bombay & India
per Klout
Blog – www.girishmallya.blogspot.com
FB – www.facebook.com/girishmallya
Twitter - @girishmallya
Connected to
significant
Linkedin - http://in.linkedin.com/in/girishmallya
number of
Pinterest - http://pinterest.com/girishmallya/
Marathon
runners and
G+ - girishmallya@gmail.com
journalists on
Tumblr - http://girishmallya.tumblr.com/
social networks
Youtube http://www.youtube.com/user/ultramarathon
5. My Twitter, Klout & Facebook
7+ years on FB
4+ years on Twitter Highly influential on 1.1k friends (significant
74k tweets Marathon, Bombay and number of runners &
3500+ followers India as per Klout journalists)
7. Overview
As a sports blogger, I have reviewed sports tracking equipment,
shoes & cycles.
As a micro blogger (Twitter), I have been invited for tastings and/or
reviews of movies, restaurants, cafes, hotels, sports goods & sports
portals.
I have written an endurance running & technology article for
Popular Science India
I have been quoted in Times of India, Economic Times, Hindustan
Times, Mid-day and other publications/portals with respect to
running and fitness
8.
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12. Testimonials
Gul Panag, www.gulpanag.net, Actor, Social activist & Runner
I have known Girish for over 3 years. He is an inpiring runner,
one i look up to for inspiration on bad days. I ran the Goa River
Half Marathon with him 2 years ago,when he was recovering
from an illness. I was moved by his never say die spirit.I am
delighted to hear he is heading to MDS. Wish him luck.”
Brigid Wefelnberg, www.brigidwefelnberg.com
Sharon Gaytor, http://www.sharongayter.com,
accomplished ultra runner & 4time MDS finisher Common Wealth champion & one of the top ultra
I ran with him at the Great Tibetan Marathon, the runners in the world
Bangalore Ultra and at the 200 km Ultra India in Kerala,
Girish is committed and dedicated to
one of the toughest and hottest multi-stage jungle
sport, not just to train hard to compete as
marathons. An invaluable fellow runner and team member,
an athlete himself but helping others to
Girish demonstrated the strength, endurance and
achieve their goals. I was honoured to
willpower to complete the race with unbelievable stamina.
have Girish crew for me on The High, a
I am very proud to be running with Girish Mallya, one of
hard worker that listens and responds and
the very first Indian participants ever at the Marathon des
gave many gruelling hours to help me
Sables, undoubtedly the toughest footrace on earth . finish the race.
13. My Running Goal and Sponsorship Plan
MDS is considered the toughest foot race on earth
and racers sign up two years in advance for this
privilege
Profile - http://www.darbaroud.com/ &
http://en.wikipedia.org/wiki/Marathon_des_Sables
Over seven days and six stages, runners stumble,
burn, stink, hallucinate, cry, and bleed across 155
miles (250 kms) of the Sahara Desert in Morocco
Runners must carry at least 14,000 calories
(about 10 pounds) worth of food and drink mix.
But they burn about 35,000 calories over seven
days
Backpacks must weigh between 7-15kgs,
including food (excluding water). This ensures
racers carry the caloric minimum and the
mandatory desert survival gear.
14. I seek the total participation cost alone
as sponsorship fee
Participation fees Euro 3750
Airfare (Bom-Fra-Bom) Euro 1000
Specialised gear Euro 500
Euro 5250 or
Total budget (sponsorship fee) Rs.3.8lacs
15. Sponsorship plan
Four sponsors for Rs 1 lac each or one sponsor for the total
amount
– Start date January 2013 (confirmation of registration) to May
2013
Categories - Sports drink, Airline, sports shoes & apparel, corporate
group, sports foundation. Any brand that epitomises endurance,
perseverance, strong values, energy and wellness.
No directly competing brand of a confirmed sponsor will be taken
Any additional money raised, beyond event cost will be given to
@FundACause (on Twitter) for donation to a suitable Children’s
foundation
16. My promise to the sponsor
Logo and visibility Other value add
Sponsor logo on Tee/singlet or Shorts and on
Sponsor mentions at reasonable intervals
Backpack (all runs are with backpack): on FB posts, blog posts, interviews (where
Visibility – I run four times a week on the possible) and Tweets
highway in Bombay, covering upwards of
60kms a week
MDS story/article of me will be pitched to
health/fitness magazines, health blogs,
All interview pictures will be with the Tee with men's lifestyle magazines and mainstream
sponsor logos (logos will be digitally newspapers
incorporated in stock running shots of the
runner)
Use of my pics from MDS for promotional
purposes for one year
Sponsor logos on Blog & Twitter background
Two motivation talks to Sponsor
All races from January '2013 – December '13 employees during the year
with sponsor logos