presentation to Spring 2013 delegates meetings

1. Long Range Property
Planning (LRPP) Update
Delegate Meetings
Spring 2013

2. GSEM LRPP Process Map
Charge 8 months 4 months 4 months Vote
LRPP Task
Market Research Group
Board Sub-Task Group Integration
Phase
________
Strategy and
LRPP Program Research Preliminary Recommend- Board
Task Group Sub-Task Group Recommendations ation
Forms Presentation
10/13/11 Prep
kickoff
meeting
Board/
Finance
Property Research Fund
CEO/ Staff/ Sub-Task Group Membership, Community
Volunteer Development Stakeholders
Review and Comment
Communications plan

4. LRPP Subcommittees Methodology Key Findings
Market Focus Areas
Brenda Fitzgerald Access to property Minimal use from external
Joanne Bragg Radius income range users, especially at smaller
Kim Lambert-Serna Population trends properties
Brenda Wheelock Marketing potential Summer camps are ACA
Kristen Peterson Camp competitors accredited
Program
Focus Areas
Mary Strom
Heather Lantz Capacity (Day/Overnight) Upgrades to equipment
Kate Nicholson Unique Features Improve roads/parking
Sacha Lu Flexible Space Improve buildings/lodges
Denise Dixon Proximity/Transportation for year-round access
Violet Apple Safety (Program view)
Property
Miriam Somero Focus Areas Unique and Varied usage
Richard Galehouse Ownership
Geographic accessibility
Jim Sterio Landscape Quality
ADA Compliant with least
Jennifer Dubois Future Capacity
capital outlay
Michael Immel Land Use Services
Provide Net Revenue
Margaret Wood Water Feature
Joanna Lenahan Capital Improvements
Lu-Ann Souza

5. Key Findings
Constituencies Methodology One in four GSEM girls uses
Usage Analysis Statistical Analysis a property in any given year
Rental, 2011 & 2012 7 of 17 properties had a
Current uses of
Camp, 2011 & 2012 negative net for 2011
property by members
and nonmembers Program, 2011 & 2012 Greater variety of property
Income/Exp, 2011 usage correlates with greater
revenue
Choose properties by
Volunteers and Staff Survey Analysis proximity and familiarity
2845 Volunteers Familiarity Belief that properties support
228 Staff/Facilitators Variety of Experiences membership varies inversely
Open Sample Online Frequency of Participation by experience on property
Nature, Hiking, Outdoor
Cooking, Service Projects,
Swimming, Canoe/Kayaking
Girls and Parents Survey Analysis
1500 girls 3-5th grade, Familiarity Want to feel SAFE on property
summer camp 2011 Variety of Experiences CLEAN bathrooms close to
2476 girls 6-12th grade Frequency of Participation sleeping areas
Parents of these girls Emerging Demographic
LAKE preferred over pool

6. LRPP
Data
Survey
Data
2012
Usage Data
2011-2012
Long Range Property Vision:
Our properties are self-sustaining places that
provide fun, new, varied and memorable
experiences for girls and that have capacity to be
maximized for our current and future use.

7. “When we had to change camp locations,
I thought it would never be the same.
And then I found
it wasn’t about the buildings,
it was about the people
and the memories.”
Girl Scout Volunteer

8. Cedar Hill
Waltham, MA
LRPP Property Vision:
Growth potential
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
3,510 Girls in Program,
Outdoor Program, and
Summer Camp
8,360 Girls/Adults in Rental
Capacity:
Current capacity: 19% of
available days (year round)
Variety of use is 62%

9. Runels
Pelham, NH
LRPP Property Vision:
Growth potential
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
1,518 Girls in Program,
Outdoor Program, and
Summer Camp
10,114 Girls/Adults in Rental
Capacity:
Current capacity: 27% of
available days (year round)
Variety of use is 40%

10. Wind in the Pines
Plymouth, MA
LRPP Property Vision:
Growth potential
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
2,943 Girls in Program,
Outdoor Program, and
Summer Camp
3,899 Girls/Adults in Rental
Capacity:
Current capacity: 28% of
available days (year round)
Variety of use is 40%

11. Maude Eaton
Andover, MA
LRPP Property Vision:
Growth potential
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
1,361 Girls in Program,
Outdoor Program, and
Summer Camp
2,621 Girls/Adults in Rental
Capacity:
Current capacity: 18% of
available days (year round)
Variety of use is 43%

12. Rice Moody
Reading, MA
*not owned by GSEM
LRPP Property Vision:
Capable of Meeting Vision
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
726 Girls in Program and
Summer Camp
3,838 Girls/Adults in Rental
Capacity:
Current capacity: 29% of
available days (year round)
Variety of use is 45%

13. Virginia
Bolton, MA
LRPP Property Vision:
Capable of Meeting Vision
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
520 Girls in Outdoor
Program and Summer Camp
1,084 Girls/Adults in Rental
Capacity:
Current capacity: 17% of
available days (not year
round)
Variety of use is 15%

14. Wabasso
Bradford, NH
LRPP Property Vision:
Capable of Meeting Vision
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
611 Girls in Outdoor
Program, and Summer Camp
722 Girls/Adults in Rental
Capacity:
Current capacity: 18% of
available days (year round)
Variety of use is 20%

15. Favorite
Brewster, MA
LRPP Property Vision:
Capable of Meeting Vision
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
588 Girls in Summer Camp
592 Girls/Adults in Rental
Capacity:
Current capacity: 24% of
available days (not year
round)
Variety of use is 11%

16. Greenbrier
Acushnet, MA
LRPP Property Vision:
Capable of Meeting Vision
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
143 Girls in Program
1,000 Girls/Adults in Rental
Capacity:
Current capacity: 15% of
available days (not year
round)
Variety of use is 25%

17. Friendship House
Gloucester, MA
LRPP Property Vision:
Capable of Meeting Vision -
Destination
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
No use by Program, Outdoor
Program, or Summer Camp
278 Girls/Adults in Rental
Capacity:
Current capacity: 23% of
available days (not year
round)
Variety of use is 10%

18. Edith Read
Norton, MA
LRPP Property Vision:
Falls Short of Vision
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
328 Girls in Program,
Outdoor Program and
Summer Camp
955 Girls/Adults in Rental
Capacity:
Current capacity: 8% of
available days (year round)
Variety of use is 30%

19. Menotomy
Meredith, NH
*not owned by GSEM
LRPP Property Vision:
Falls Short of Vision
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
428 Girls in Summer Camp
152 Girls/Adults in Rental
Capacity:
Current capacity: 8% of
available days (not year
round)
Variety of use is 4%

20. Winnetaska
Ashland, MA
*waterfront not owned by GSEM
LRPP Property Vision:
Falls Short of Vision
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
456 Girls in Summer Camp
(no program use)
1,051 Girls/Adults in Rental
Capacity:
19% of available days (not
year round)
Variety of use is 10%

21. Wampanoag
Chilmark, MA
LRPP Property Vision:
Falls Short of Vision - Destination
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
No use by Program, Outdoor
Program, or Summer Camp
80 Girls/Adults in Rental
Capacity:
Current capacity: 14% of
available days (could be year
round)
Variety of use is 9%

22. Taupawshas
Nantucket, MA
LRPP Property Vision:
Falls Short of Vision - Destination
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
No use by Program, Outdoor
Program, or Summer Camp
80 Girls/Adults in Rental
Capacity:
Current capacity: 13% of
available days (not year
round)
Variety of use is 3%

23. Paradise
Beverly, MA
LRPP Property Vision:
Falls Short of Vision
Self-sustaining:
Positive Net Revenue
Varied Experiences for Girls:
148 Girls in Program
357 Girls/Adults in Rental
Capacity:
Current capacity: 19% of
available days (not year
round)
Variety of use is 11%

24. The Center
Rowley, MA
LRPP Property Vision:
Falls Short of Vision
Self-sustaining:
Negative Net Revenue
Varied Experiences for Girls:
258 Girls in Program, Outdoor
Program
70 Girls/Adults in Rental
Capacity:
Current capacity: 13% of
available days (not year round)
Variety of use is 15%

25. 24% of GSEM girls Greater variety of
7 of 17 properties
use a property in any property usage
had a negative net
given year; national correlates with
for 2011
average is 64% greater revenue
Choose properties by
familiarity and
proximity
Nature, Hiking, Outdoor
CLEAN bathrooms
close to sleeping
Cooking, Service Projects, Want to feel SAFE
Swimming, on property
areas
Canoe/Kayaking

26. Next Steps in the LRPP Process
On January 12, 2013, the GSEM Board voted to approve funding to
conduct property appraisals for The Center in Rowley and Paradise in
Beverly to determine current value and best use options.
GSEM has released a Request for Proposal to 3 area appraisers with
the goal of selecting an appraiser, conducting the appraisals and
issuing the final reports by May.
GSEM has been meeting with the Essex County Greenbelt Association
to determine strategies to identify parcels that would be considered
for conservation use.

27. Call To Action:
GSEM is taking on the challenge of identifying
opportunities to increase usage of properties by
encouraging staff and volunteers to consider conducting
meetings, programs, trainings and other activities on
properties to allow volunteers and girls to gain more
property specific experiences which will potentially
increase utilization and efficiencies.
Questions/Comments:
LRPP@girlscoutseasternmass.org