In this presentation, you will find best practices for personal LinkedIn Inmail Messaging.

1. How To Use
LinkedIn
For
Lead Gen?

2. Who is this
presentation for?
01 Marketing Professionals
Sales Executives
Entrepreneurs

3. (lead generation at LinkedIn)
2.74 %
LinkedIn generated the
highest visitor-to-lead
conversion rate, almost 3
times higher than both
Twitter and Facebook
0%
0.685%
1.37%
2.055%
2.74%
Twitter Facebook LinkedIn
Source: https://blog.hubspot.com/blog/tabid/6307/bid/30030/linkedin-277-more-effective-for-lead-generation-than-facebook-twitter-new-data.aspx

4. 1. FOCUS ON YOUR
PROFILE
2. DON'T MASS REACH
3. USE VIDEO-NEW
FEATURE
4. USE COMPANY PAGES
Share updates on LinkedIn,
create more engagement with
your potential customers
Personalization is the key to
reach success in 1-1 inmails
The native video is LinkedIn's
one of the best capability.
Leverage and reach your
audience directly
Post 2x per week to engage
with your company page
followers
what works best?

5. Lead Gen
Strategy
02

6. Use direct messaging (inmail) on LinkedIn
Make your messaging max 200 words
including spaces
Give value rather than a hard sell method
Inmail

7. Share an article
link
keep it short
Use attention
grabbing
subject line
Make it
personal
Inmail
provide a
feedback
don't make it
salesy
how to create a great inmail?

8. checklist
Introduce yourself-briefly
Make a personalized intro
Keep it short! -200 words max
Don't use salesy subject line
Mention your common connection's name
Research the company, do your homework before reaching out

9. Want to learn
more?
Check out author's personal page:
www.gisellesevgi.com