Glam Creatives teaches companies tips on how to sell more using video content

2. We are a full-service creative agency for health and beauty brands only.
We only speak beauty… why?
Because we understand that health and beauty products require a special brand care that not
every agency can provide.
Luckily we have 10+ years of experience selling beauty and we do things
like brand strategy, identity design and marketing.
Glam Creatives (by Social Kick), was chosen as one of the Top Advertising Agencies in 2022

3. PRESENTED BY
PAULA NAVARRO
Creative Director - CEO
NYU Film Director
Morale than 10 years of experience
in direct to consumer sale of health and beauty
products throgh television and digital media.

4. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1.

5. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1.

6. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1.
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO

7. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1. 2. Videos Engage
Viewers
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO

8. business video
2 kinds of videos
organic video

9. business video
2 kinds of videos
organic video
comments: 322
Likes: 22240
Shares: 204
Comments: 44
Likes: 3211
Shares: 29

10. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1. 2. Videos Engage
Viewers
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE

11. Videos Grab
Attention
1.
What’s the buzz around VIDEO
and why is it so important?
2. Videos Engage
Viewers
3. Videos Drive
more Traffic
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE

13. Online transactions
increased by 20.5%
videos in emails
can increase
clickthrough rates
by 200% to 300%
the word video in an email
subject line increases
email open rates by 19%
VIDEOS IN
EMAILS
1
2
3

14. What’s the buzz around VIDEO
and why is it so important?
Videos have 49% more purchase engagement than images
Videos Grab
Attention
1. 2. Videos Engage
Viewers
3. Videos Drive
more Traffic
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE
BETTER SEO
BETTER SALES
BETTER ENGAGEMENT

15. What’s the buzz around VIDEO
and why is it so important?
Videos Grab
Attention
1. 2. Videos Engage
Viewers
3. Videos Drive
more Traffic
4. Videos Improve
Brand Recall
Videos have 49% more purchase engagement than images
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE
BETTER SEO
BETTER SALES
BETTER ENGAGEMENT
PEOPLE REMEMBER
STORIES, NOT TEXTS

16. Videos Grab
Attention
1. 2. Videos Engage
Viewers
3. Videos Drive
more Traffic
4. Videos Improve
Brand Recall
Videos have 49% more purchase engagement than images
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE
BETTER SEO
BETTER SALES
BETTER ENGAGEMENT
PEOPLE REMEMBER
STORIES, NOT TEXTS
What’s the buzz around VIDEO
and why is it so important?

17. Videos Grab
Attention
1. 2. Videos Engage
Viewers
3. Videos Drive
more Traffic
4. Videos Improve
Brand Recall
What’s the buzz around VIDEO
and why is it so important?
Videos have 49% more purchase engagement than images
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
NO BUDGET IS NO EXCUSE
BETTER SEO
BETTER SALES
BETTER ENGAGEMENT
PEOPLE REMEMBER
STORIES, NOT TEXTS

18. Videos Grab
Attention
1.
SHOULD BE YOUR PRIORITY
WHEN CREATING ANY VIDEO
2. Videos Engage
Viewers
NO BUDGET IS NO EXCUSE
3. Videos Drive
more Traffic
BETTER SEO
BETTER SALES
BETTER ENGAGEMENT
4. Videos Improve
Brand Recall
PEOPLE REMEMBER
STORIES, NOT TEXTS
Videos have 49% more purchase engagement than images
What’s the buzz around VIDEO
and why is it so important?
5. Videos Increase
Buying Intent
INCREASE PURCHASE
INTENT BY 82%

19. 1.DO YOUR
RESEARCH
4 steps for a good video

20. unboxing video Video Shopping: Live videos:
video trends to increase your
Black Friday sales

21. 360º experience:
LONGER
ADS:
Vlogs :
15 Seconds

22. 1.DO YOUR
RESEARCH
2.STORYTELLING
4 steps for a good video

23. 1.DO YOUR
RESEARCH
2.STORYTELLING
4 steps for a good video
3.A GREAT CTA

24. Discount by amount or percentage
Limited time sales or flash sales
Volume offers
Buy one, get one free or promotional codes
Loyalty discounts
free shipping
fast shipping
Contests and/or raffles
ideas for strong call to actions
Offer discounts and special
promotions for Black Friday
and Cyber ​
​
Monday.

25. 4.REPURPOSE
1.DO YOUR
RESEARCH
2.STORYTELLING
4 steps for a good video
3.A GREAT CTA

26. Lead-Gen: explanatory video of the offer
Conversion: Sales Video with CTA
following a trend
testimonials and answer objections
video retargeting
what are the videos you
need for each objective

27. Optimize the performance of your
page and networks: make sure you
take care of these points
Upload Speed mobile optimization Payment process.

28. pnavarro@glamcreatives.com
786-448-4848
www.glamcreatives.com
PAULA NAVARRO
@glamcreatives

29. follow us