How Leading Staffing Firms Leverage Glassdoor Adam Bleibtreu, Chief Marketing Officer at Creative Circle, Advertising + Creative Staffing Dan Eliasi, Senior Account Executive, Staffing at Glassdoor

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How Leading Staffing Firms Leverage Glassdoor
Glassdoor is a registered trademark of Glassdoor Inc.

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Featured Speakers
Adam Bleibtreu
Chief Marketing Officer at Creative Circle,
Advertising + Creative Staffing
Dan Eliasi
Senior Account Executive, Staffing at Glassdoor
Linkedin.com/in/daneliasi

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: Creative Circle
Q&A

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Job seekers use on average
before applying for a job
(Inavero, 2015)
Consumers visit at least
before making a purchase
(Retailing Today, 2013)
and look at
(Inavero, 2015)

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Innovation and the Earned Brand, Edelman, 2015

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Source: Glassdoor U.S. Site survey, October 2014

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: Creative Circle
Q&A

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Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014

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Glassdoor U.S. Site Survey, January 2016

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Edelman Global Trust Barometer Survey, 2015

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Edelman Trust Barometer, 2014

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: Creative Circle
Q&A

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A recruiting platform to recruit top talent to your organization
A place to showcase your reviews, photos, etc. from "
people you’ve placed to impress prospective clients
1
2

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For job seekers, ask at these milestones:
After an interview
1 Upon hire
2 At contract end
3

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• Utilize Company Updates
Measure impressions, clicks and engagement
• Tout Awards and "
Product Announcements
• Featured Reviews

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Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*
Employee and Candidate Rating TrendsCandidate demographics

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: Creative Circle
Q&A

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Creative Circle: Who We Are

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Creative Circle: Our Specialties
We represent "
creatives with these
skills for freelance "
of full-time positions

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How is the Candidate Experience Amongst the
Staffing Industry?
• Career sites do matter to our candidates
• Values are important
• Candidates are not surveyed about their experience…
ever
• Silence equates to rejection

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Benefits of Examining the Candidate Landscape
Through Glassdoor
• First hand testimonials of how your candidates feel
• Positioning your company as trustworthy
• Allows to address the issue of lack of a good
candidate experience then and there

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How Creative Circle is Improving the Process
• Social Media Engagement
• Candidate Thank You Card Initiative
• Our Notebook: Curated Content and Videos
• Candidate Advocacy Corner

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How Creative Circle Utilizes Glassdoor
• Potential Candidates
• Candidate Advocacy Research and "
Analysis of Customer Service
• Internal Recruitment

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Recruiters Weigh-In
“Huge focus for candidate advocacy.
Too many people go to Glassdoor now not to
utilize it in some way. I know a lot more people
are finding our name through Glassdoor.”
- Elizabeth G., Dallas Recruiter
“

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Recruiters Weigh-In
“In terms of using it for candidate advocacy, I know that is something we
have really been focusing on in Boston lately and it has helped our rating
immensely on there. I used Glassdoor when I was job searching and looking
at new companies. With us its obviously different because not just internal
candidates (producers, PMs, etc) but also candidates posting. In my opinion,
as a professional resource it is helpful.”
- Katie, Boston Recruiter
“

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Change Starts Here…
• Increase proactive communication so they are not “feeling forgotten”
• Provide feedback
• Communicate on status
• Increase communication and assistance near the end of project
• Listen to what they are saying

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Adam Bleibtreu
Chief Marketing Officer at Creative Circle,
Advertising + Creative Staffing
Dan Eliasi
Senior Account Executive, Staffing at Glassdoor
Linkedin.com/in/daneliasi

42. © Glassdoor, Inc. 2016