Boost your brand and hire top talent Kira Federer, Senior Product Marketing Manager at Glassdoor

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LIVE DEMONSTRATION
How to Brand
and Recruit

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Featured Speaker
Kira Federer
Senior Product Marketing Manager,
Glassdoor

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• Today’s candidates
• How we help companies brand and recruit on Glassdoor
• Live to site demonstration
• Q&A
Agenda

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Candidate Behavior Today
82% of recruiters describe today’s
talent market as candidate-driven.
Employees are 3X more credible than the CEO
when talking about working conditions.
Source: 1 Recruiter Sentiment Study, MRINetwork, 2014; 2 Edelman Trust Barometer, 2014
1
2

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Innovation and the Earned Brand, Edelman, 2015
75% turn to peers before making
their own decisions about a brand.
Candidate Behavior Today

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DECISIONS TODAY
According to retailers, most consumers
– 82% - conduct research online.1
Job seekers visit on average 7 different
job sites2 and read at least 7 reviews
before forming an opinion about a
company.3
Job Search Experience
Has Changed
Sources: 1 Forbes; Customers Like to Research Online but Make Big Purchases in Stores, May 2016; 2 Glassdoor U.S. Site Survey, January 2016; 3 Glassdoor U.S. Site Survey, August 2016

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Source: based on 12.3 million completed applications analyzed by a leading 3rd party recruitment advertising agency, 2014
The time between a candidate learning
about a job and applying grew by 41% *

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Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency.
30% increase in likelihood to hire candidates
who viewed their Glassdoor profile*
ONE EMPLOYER REPORTED A
competitors
friends and familycompany website
social mediasearch

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Source: 1 Glassdoor.com U.S. Site Survey, August 2016
Informed Candidates
Are Here
93% of job seekers today want to be informed about all aspects
of a company before accepting a job1
Employee Reviews
Company Rating
Salaries
Interviews
Benefits
…

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Travel Real Estate Employment
People Want Transparency

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Employer Centric

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Millions of reviews
on 700,000+ companies
Glassdoor Internal Data, March 2017
salary
reports
company
reviews
interview reviews
benefit
reviews

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Education1
69%
university educated
Gender1
48% 52%
female male
Age1
24% 33%
18-24
years old
25-34
years old
Years of Work Experience2
15% 63%
0-3 years +10 years
Sources: 3 Google Analytics, CQ1’17 average; 4 Glassdoor.com U.S. Site Survey, August 2016
Our Audience Is Diverse and Informed

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Glassdoor.com Site Survey, August 2016
Nearly 9 out of 10 people on Glassdoor
(86%) are actively looking for jobs or
open to new opportunities.
Level of Engagement

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Our Solutions

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Product Overview
• Target your ideal candidates
• Support hiring initiatives
• Retarget offsite
Display Advertising
Promote your brand
*only available with some packages
• Amplify your recruiting presence
• Recruit across channels and devices
• Brand your open positions*
Job Advertising
Recruit the right people
Enhanced Profile
Tell your employer brand story
• Promote your brand
• Access your analytics
• Advertise on competitor profiles*

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Leverage Analytics
Employee and Candidate Trends Candidate Demographics
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

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Live Demo

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Questions?

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Thank You
Kira Federer
Senior Product Marketing Manager
at Glassdoor