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Assignment 10 group coursework presentation of research part 1.0

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Assignment 10 group coursework presentation of research part 1.0

  1. 1. Assignment 10 – Group coursework presentation of research Kaya Sumbland Gledis Dedaj Rahel Fasil Joanne Aroda
  2. 2. Group Individual Presentation Feedback Video. A http://www.youtube.com/watch?v=jJ-8tfV9ozg
  3. 3. Exploration of Questions B
  4. 4. Exploration of Questions B
  5. 5. Exploration of Questions B
  6. 6. Exploration of Questions B
  7. 7. Possible Topics C • Is our engagement with social media progressive? Chosen Topic • Why are people so obsessed with social media? • Is social media the new puppeteers of our world?
  8. 8. D
  9. 9. E
  10. 10. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating The progression Online Dating started from the launch of Match.com in 1995 when the internet started to become familiar with mass people Online Dating was seen as a Taboo in society as… • It wasn’t the norm • You seen unconfident • People will think you can’t get anyone • You’ll be seen as lame and socially restricted However, in recent years, it has become more accepted and normal way of meeting a partner because many people are now joining – it has progressed so much that 80% of people claim to know someone that has found love online. Consequently makes more and more people comfortable with using it.
  11. 11. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Business The businesses are booming with the constant rise! Online dating revenues are growing 10% to 15% year, on track to hit one point nine billion dollars within three years, according to Piper Jaffray. Match.com and Chemistry.com generated $343 million in revenue this year, reporting 1.4 million active subscribers, about 15% of the market. TV Amplification has greatly helped this… For example, ‘The only way is Essex’ showing Arg signing up for a Dating Website making it seem like something good, and if someone like him is on it, more people will go on it as well. Especially with it being such a popular show.
  12. 12. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Our engagement with dating is the fault of the Why its so popular individual, to which media institutions build upon The main reasons to start up an account online are that… • People are lonely • It’s a ‘safety net’ to meet someone • People are too busy to physically socialise • Fed up with the meeting market • Some think its an easy way to ‘get sex’ • Want a variety of choice • Low confidence in getting a man or woman • They want a specific partner with the same interests, ethnicity, culture etc. • People are part of a minority group
  13. 13. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating The increase The main reason Online Dating websites have progressed so much is because its becoming more and more common to seek online help 1 in 5 relationships starting online, 48 million more people used a dating website in 2012! Further the number of sites is also increasing being over 1400 sites across the internet – Leaving plenty to choose from for the 57% increase to the use of online dating sites Not only in the UK but across the globe!
  14. 14. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating The main reason dating websites have progressed to rapidly is because Fusion + Needs its been made easier and more efficient for people to find love over the internet. This enables a fusion of culture. 7.8 million singles logged on to an Online Dating site – giving great reason for media to progress and become larger to cater all needs. Emotional Connections Culture Age Fetish Casual Sex Sexuality
  15. 15. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Stefana Broadbent: TED Talks How the Internet enables intimacy Sociologist Stefana explores her own research showing that communication technology is capable of enabling deeper relationships, bringing love across obstacles like distance and workplace rules. She did her research on a range of couples whether it be married, family or friends. There are different expectations now from technology, and even social media, so for example In workplace… • 50% of those with email, send private emails at work that has possibly make relationships better in keeping contact – so our engagement ultimately has a positive.
  16. 16. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating I asked… Primary Research Do you think too many people use Dating sites? Generally, my respondents argue Do too many people rely on people take advantage of dating Dating Sites sites as an easy route to find love, implying people in the UK do generally reply on the internet. Yes No However, its argued how many is Hard to Say too many? Nobody has the right judgements and its ultimately the individuals prerogative. Based on all area’s of the UK from Yahoo! And in person closed Online Dating is basically a strong questionnaire of tool provided for those who need 40 respondents. help
  17. 17. Documentary Topic - ‘Is our engagement with social media progressive?’ Online Dating Pro’s and con’s
  18. 18. E
  19. 19. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News are websites that feature user posted stories that Social News are ranked based upon different categories, but most Features commonly how popular they are. These stories are ones that are not covered on TV. These websites have now progressed due to Web 2.0 which allows and now rely on audience interaction. The websites can be based on humour, news, information and general discussion. Social news is constantly progressing getting very popular engagement with stories that do not come up on the news, but are spread throughout social networking such as Facebook, and Twitter.
  20. 20. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News These are a few social news Websites websites…
  21. 21. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Slashdot Slashdot.com was one of the first social news websites launched in 1997. Since then the internet has progressed and there are now many due to the engagement across social media. Users are able to submit their own content and stories publicly – then the best stories are presented on the front pages. Further since the beginning of Web 2.0 people can comment and get involved in discussions on the story.
  22. 22. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Alexis Ohanian: TED Talks How to make a splash on social media Alexis (co-founder of Reddit) basically talk about how to make something small, really popular. He used the example of Greenpeace, which was tracking and supporting whales, which they wanted to create a new name for adopted whales, two of the them where ancient god of the sea, the other was ‘Mister splashy pants’ which someone has posted on Reddit. The name became popular because it was funny, then Reddit got involved and put a splashing whale as their logo, starting from 5% features on Facebook, real life, etc. Popularity developed so far to 78% that BBC News feature their story and Greenpeace reached their goal successfully though this. Alexis really emphasises if you want to succeed, you’ve got to loose control and not take yourself too seriously.
  23. 23. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Slashdot.com has also been known for the ‘Slashdot effect’ Slashdot This is caused by popular topics causing web traffic from the huge amount of people clicking on the links to read the stories. The graphs shows evidence of social media interaction and progression A Dynamoo message was posted at just before 3am in the morning. Between 3am and 4am, the site received over 1,800 hits and the traffic remained at over 800 hits an hour for the 12 hours the link was on the main Slashdot page. In the course of 24 hours, the site received 15,806 visitors, compared to the usual level of about 500 visitors in a day. In other words, Slashdot generated an entire months traffic in one day. However, even as the story vanished into the Slashdot archives, traffic kept coming from many secondary sources that picked up on the original Slashdot story. Prior to being featured on Slashdot, about 58% of traffic came from Google, 4% from other search engines, 10% from other sites and 28% from direct type-ins, bookmarks and mailing list subscribers. Three days after being featured on Slashdot, traffic levels were still more than double that of before, with 30% of traffic from Google, 5.5% from other search engines, 45% from referrals and 19.5% from bookmarks and type-ins.
  24. 24. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Digg Digg is another social news site that allows you to follow others then end up building a profile. However, what makes Digg different because it has a unique voting system. Viewers are able to either ‘digg’ or ‘bury’ stories – consequently making it become more popular, or it is has too many ‘burys’ it gets deleted from the website. The engagement of the public is therefore essential in getting stories popular, and further progress onto other social media sites making some stories global.
  25. 25. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News News Recently in the newspaper I saw that Philip Schofield had brought up a list of paedophiles suspected from Parliament to David Cameron that he got off the internet. This shows that social news it progressing so much that social news on the internet, is turning into news shown on TV. Also it brings up the point that on TV news the public have no choice in what they show, But when its social news, there are practically any boundaries and any news can be published.
  26. 26. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News I asked… Primary Research I Social news, becoming bigger than real news? Is social news getting more Generally, my respondents think influencial than real news? because the publics engagement with internet in the UK today is so excessive, that it would only consequently make social news Yes bigger than real news No In the future Even so, they emphasised the fact if it isn't bigger now, then in years Based on all area’s of the UK from to come it will because media is Yahoo! And in person closed questionnaire of developing so rapidly 25 respondents.
  27. 27. Documentary Topic - ‘Is our engagement with social media progressive?’ Social News Pro’s and con’s
  28. 28. E
  29. 29. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Find success Through videos sites such as YouTube and Vimeo many individuals have already and increasingly beginning to seek success through talents the have. Only very few people have found success from the sites, however from the progression of media and its amplification of ‘poor’ people becoming starts ‘over night’ so many people think they can do this to – an example of this is Justin Bieber who is now a global superstar. However, many people fail to acknowledge that he also met up with producers and Usher himself to try and promote himself. Nevertheless, our engagement is constantly on the rise – people where 72 hours of YouTube footage is uploaded every minute and millions of videos are favorited every day!
  30. 30. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites YouTube is very popular because of its personalities who make YouTube Personalities video’s based around talents. An example of this is Lauren Luke who found popularity after making Self taught make-up tutorials. Watching people like this promotes others to follow – increasing engagement. She now even has… 111 Million views 468,000 subscribers Becoming so popular on YouTube it has greatly effected her in leading her into a professional career in make-up which possibly she wouldn’t have been able to do if she wasn’t popular online. The one day she uploaded a video of herself with cuts and bruises all over her face – which was very unusual but it’s for good reason. It’s part of a campaign against domestic violence headed by charity Refuge, encouraging women to speak out if they are experiencing violence at home – and not to cover up their bruising.
  31. 31. Documentary Topic - ‘Is our engagement with social media progressive?’ Further, because of the growing number of subscribers and Video Sites people talking about Lauren Luke, engagement with her video’s YouTube Personalities become more and more widespread. Consequently she progressed onto TV and Shops and so much more… Appeared in ‘Inside She launched ‘By Lauren Luke’ in out’ documentary Sephora Wrote a weekly beauty Was a part of ‘Real She launched her own ‘Supermodel column for the guardian Britain’ documentary Makeover’ Nintendo game
  32. 32. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Becoming Popular Many brands are regularly told if someone is very popular throughout social media and related in some way to their product. These companies then take advantage of the publicity of the person and if they have an audience or want to reach that target audience the ask to have product placement with the internet star. Although this benefits the company it helps the online start to get rich fast. These are done through clips or production Ad’s online This is an example of Lauren Luke advertising an ad on YouTube for BarryM make-up.
  33. 33. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Kevin Allocca: TED Talks Why videos go viral Kevin is a trans manager of YouTube. He states we all want to be stars, which used to be hard to do, but now all of the creative things we do can become famous from uploading a video and become famous in a week. But only a tiny percentage actually go viral. Success is down to – • Tastemakers • Community’s participation • Unexpectedness He concludes that media is all new and define entertainment of the future. No one has to green light your idea and we all have our own participation for our own pop culture.
  34. 34. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites Kevin Allocca: TED Talks Why videos go viral Tastemakers E.G Jimmy Kimmel, an individual or a group of people that publish onto blogs and start to write about it the video, taking a point of view. This shows it to a large audience expanding its popularity and process.

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