1. Assignment 6 – Research of
Double Page Spreads
By Gledis Dedaj

2. The magazine I will analyse is…

3. What kind of things are in the
magazine?
• The Week In London • Theatre And Dance
• Bond Film Special • LGBT
• Things To Do • Art
• Music • Shopping And Style
• Clubs • Eating And Drinking
• Cabaret • ‘Time In’ Section
• Comedy • Top Ten … Bond Locations
Special

4. Who is the audience/target audience?
• The fact that it’s a listings
magazine, indicates that it will
mainly be aimed at socially
active people who actually live
in London.
• Its is probably targeted at
people aged 21-35 at an estimate.
• This is due to the fact that this
age range is most likely to
attend most of the events listed
in the magazine.

5. How is the magazine
organised/structures?
• The magazine starts out
with entertainment with
things like films and
music.
• Then there are some
commercial adverts for
products or company
offers.
• Towards the end of the
magazine there are
listings of events and
shows or gigs.

6. What are most of the pages about in the
magazine?
• Most of the pages
consist of
advertisements of
events and shows
happening in
London.
• This is typical for a
listing magazine.

7. what do they advertise?
• They advertise all sorts of things from theatre shows to new movies.
Fashion and Shopping.
Music shows/Gigs. Events. Phone Company Offers.

8. Where is it magazine available?
• This is a list
of the places
where the
magazine is
available.

9. How much does it cost to use a full double page
spread?
• The cost of a double
page spread stands
at £8,400 for ‘Time
Out’ magazine.

10. Part : 2
Analysis of double page spread

12. layout design
• Two massive black and white • There is no text or
photographs that take up the paragraphs of information
whole pages.
• The actress is
a recognisable
face and
dominates the
photo as she is
the centre on
• The only text on the double page it.
spread is the designer logo which
is written in bold.

13. how is the layout effective and eye
catching?
• The bold black and white
colours are very eye-
catching.
• The fact that there is no
other text apart from
‘GUESS’ makes it all the
more appealing.
• This is because there is no
distraction from the designer
logo.
• The black and white work
well as they present a sense
of sophistication.

14. style of graphics/
Photo manipulation
• The photograph has
clearly been edited to
make the actress appear
flawless as this then
reflects on the product as
being ‘perfect’.
• In order to give the image
a ‘vintage feel, the color
has been manipulated.
• The shading of black has
been emphasised to
contrast with the white so
the photo can look old.

15. organisation of information
• The information of
organisation is greatly
simplistic as the only piece
of information is the
actual designer logo.
• The fact that its red makes
it stand out.
• Despite the fact that
‘GUESS’ is at the bottom of
the page it is the first
thing you see because of
the bold colour.

17. layout design
The background is a
photograph of the famous
singer.
Another, smaller
photo which
slightly overlaps
the larger one
and has a white
frame to make it
stand out.
The title is bold and in
white to make it stand out
to the reader.
It overlaps the large
image of Shakira

18. how is the layout effective and eye
catching?
• The layout is not very
effective as it is quite
common in magazines,
therefore it does not stand
out.
• If it doesn’t stand out from
the rest it will not catch the
readers attention.
• There are no interesting
color schemes used and the
large image of Shakira
seems to fade in the
background because of all
the overlapping images
The text in a white box and text.
is very typical and
boring.

19. style of graphics/
photo manipulation
• Some of the colours in the larger
image appear to be enhanced
and made brighter in order to
make the image more bold and
eye-catching.
• The smaller photograph has
been air-brushed and touched
up.
• The lighting has also been
darkened to add a shadow
around her, thus making her
stand out more in the frame.

20. organisation of information
• At first glance the first
thing you see is the larger
image of Shakira because of
its size and its placed
almost at the centre of the
layout.
• The next thing that’s most
visible is the second
photograph of the singer
• Finally the reader is
drawn to the bold white
title which leads them to
the text below.

22. layout design
The text is on the left hand side.
Large red title. There is some large text, then
smaller text below.
Slim text yet eye-
catching.
The model’s
name I white
overlapping Dominating photograph
the photo. of the model almost
covering the whole
Then some text
layout.
about her.

23. how is the layout effective and eye
catching?
• The layout is quite effective
because of the dominating and
bright colours used.
• It catches the readers eye right
away.
• The text is placed on the left
hand side which neatens up the
layout yet it is still appealing
because it complements the
serene image with the plants
and water.

24. style of graphics/
photo manipulation
• The colours have definitely been
manipulated in the photograph.
• They have been enhanced to
appear very bright and eye-
catching
On the left side of the page the
colours appear lighter.
Then on the right they seem much
more vibrant.

25. organisation of information
• The first thing visible on the
layout is the image.
• This is due to the bright
background of the sky.
• The red title stands out next.
• Red is a bright eye-catching
colour and it draws the reader
in to the article which is
below.