A social media presentation at a high level to encourage discussion on how a TV station can use social media

1. 1 SOCIAL MEDIA

2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST

3. AGENDA Revolution (video) Definition Facebook Twitter YouTube Opportunities Questions 3

4. VIDEO: http://www.youtube.com/watch?v=sIFYPQjYhv8 4 4

5. SOCIAL MEDIA SITES 5 5

6. TACTICS VS. STRATEGY “Unless one figures out what one wants to say and to whom, then one might as well be standing on the street corner talking to no one.” - Matt Hames

7. FACEBOOK 7

8. The largest Social Network with 200 million active users There are 19,043,000 Unique Visitors in Canada 920,000 active Facebook users in Atlantic Canada Demographics shifting to match population 92% online reach in Atlantic Canada 8

9. DEVELOP RELATIONSHIPS WITH AUDIENCE When stories are published to the Public Profile wall... They also appear in fans’ home page Stream Public Profile User home page

10. FAN PAGES 10

11. FAN PAGES

12. TWITTER 12

14. 140 Characters

15. Humanize your brand Customer Care Engagement Keeping Others Informed Crowdsourcing TWITTER USES I am a stupid bird

16. YOUTUBE 16

18. 41% Of all online video

19. 2 Billion views a day

20. More video than all major networks in the History of TV HOW BIG IS YOUTUBE?

21. CHANNELS Collection of videos Update users of new videos Promote your channel 18

22. BLOGS AND FORUMS 19

24. Readers leave comments, creating dialogue

25. “User-generated content”

27. used internally to enhance the communication and culture in a corporation

28. externally for marketing, branding or public relations purposes

30. Share information

31. Get feedback

32. Keep it real

33. Establishes company as an expert in field

35. Keep up on trends in the market

36. Blogs affect SEO

39. Talk about what you like and are good at

40. Choose the medium that suits you

41. Be proud of your company, industry, job

42. Be an individual

43. Classically TV anchors live social media. Think old schoolTHOUGHTS ON

45. Choose your medium

46. Support viewers, all interactions do not need a business goal

47. React to feedback, but limit editorializing, legal is a concern