Mediawide newspaper presentation
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The document presents Mediawide's Brandmark solution for newspaper self-service content management. Brandmark provides a software development kit, content services, and digital asset management. It includes a content execution engine for managing production, approval, ordering and publishing, as well as a content workflow engine and UX designer. The solution offers benefits like better user experience, template customization, and integration with third party systems. Implementation takes 6-8 weeks from setup to go-live training.
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Mediawide newspaper presentation
- 1. Mediawide Brandmark Presentation For Newspaper Self Service
- 2. Content Execution Engine Content Workflow Engine UX Designer © 2013 Mediawide Labs Private Limited 2 Brandmark Solution
- 3. A software development kit (SDK) A robust set of content services DAM (digital asset management) InDesign and a library of plugins 3© 2013 Mediawide Labs Private Limited Content Execution Engine
- 4. Configurable services for managing… Production Approval Ordering Publishing 4© 2013 Mediawide Labs Private Limited Content Workflow Engine
- 5. Presentation services User interfaces Marketing content portals 5© 2013 Mediawide Labs Private Limited UX Designer
- 6. UX Design Brandmark Complete © 2013 Mediawide Labs Private Limited 6 Workflow Engine Content Execution Engine Name Job Search Metadata Select Template Edit Approve Order Deliver
- 7. Custom Client Design Brandmark White Label © 2013 Mediawide Labs Private Limited 7 Custom Client Workflow Content Execution Engine 3rd Party Production System 3rd Party Order Entry System
- 8. ● Better User Experience ● Use the same Portal for Classified, ROP and Digital Web Ads ● More control for your clients ● Happy clients - they get what they want! ● Higher return of customers © 2013 Mediawide Labs Private Limited 8 Brandmark Client Advantages
- 9. ● Internal benefits to the Newspaper ● Templates are simple to create - InDesign ● Decreased production costs ● Integrated with 3rd Party Ordering systems ● Let your sales staff use the tool! 9© 2013 Mediawide Labs Private Limited Brandmark Internal Advantages
- 10. Demonstration Live Demo from a current user © 2013 Mediawide Labs Private Limited 10
- 11. How fast? Operational in 6-8 weeks © 2013 Mediawide Labs Private Limited 11 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Phase 1 Phase 2 Phase 3 Server setup Software installation Branding Workflow configuration Integration Operator training Creation of templates Upload digital assets Pilot/testing Delivery setup Go Live! Roll-out to additional clients
- 12. Thank You Contact Details Glenn Bailey VP, Technology Mediawide LLC Email: glenn.bailey@mediawide.com Telephone: +1 (732) 400 1759 Web: www.mediawide.com Linkedin: linkedin.com/in/baileyglenn
Notas del editor
- The Brandmark Solution we will be demonstrating today entails three separate elements…The Content Execution EngineThe Content Workflow EngineThe UX Designer
- Content Execution Engine™: Is a software development kit (SDK) with a robust set of content services, such as digital asset management, InDesign Components along with a libraries of plugins.
- Content Workflow Engine™: Is a set of rapidly configurable services for managing the production, approval, ordering and publishing of Adobe InDesign Ads and Digital Web Ads.
- UX Designer: A set of presentation services for the rapid design and customization of user interfaces and marketing content portals.
- All of these elements come together to create a single simple elegant solution,
- Or you can separate them and use them individually along with your own elements – such as the SAP order entry system, and the ATEX production components.
- With Mediawide and the Brandmark solution, together we can build a better user experience by utilizing your current Self Service Portal, along with Brandmarks HTML5 or Flex AdBuilding Tools, which gives your clients more control on the design elements of their Advertisements, Therefore you end up with happy clients as they get want they want, and will come back for more.
- The internal benefits include quick and easy creation of templates, these are created using InDesign, which your production department already has wide knowledge of. Because you are moving the production from ad hoc job creation to templates, the production departments role changes and therefore decreases. And ultimately your clients are creating their own jobs based on templates you have designed. The whole self service system is integrated with your existing SAP Order Entry System and the ATEX Production system, so everything is tracked and traceable.You can even reduce your costs even more by letting your own sales staff use the on-line tool internally.
- Using the Content Execution Engine, which is our Flex AdBuilder
- Just wanted to show you the standard time to market chart.Within 6-8 weeks we can get you operational! This includes the installation, branding, workflow configuration, training, everything.The only caveat to this is the integration. But with what we have already investigated with SAP from our German partners and ATEX, this can be managed within this time frame.
- Lastly I would like to thank you for the time you have set aside for us to demonstrate the Brandmark system, and we hope to speak to you again very soon.