Bermuda Tourism Authority Q1 2017 Results
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This presentation was delivered May 15, 2017 at the Land Rover BAR Base in Dockyard, Bermuda. It includes first quarter industry performance and a look ahead to the 35th America's Cup, airlift expansion, ITU World Triathlon Series and more.
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Bermuda Tourism Authority Q1 2017 Results
- 1. Q1 2017 Visitor Report
- 2. 2 Air Visitor Arrivals Q1 2016 Q1 2017 # CHG YOY % CHG YOY VACATION & LEISURE 18,189 21,702 3,513 19.3% BUSINESS 8,738 10,177 1,439 16.5% VISITING FRIENDS & RELATIVES 4,669 4,167 -502 -10.8% OTHER 637 706 69 10.8% TOTAL AIR VISITORS 32,233 36,752 4,519 14.0%
- 3. 5th consecutive quarter of leisure air arrival growth Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 14% 9% 18% 35% 19%
- 4. 4 Leisure Air Visitor – US Source Market
- 5. Leisure Air Visitor - Age 5 AGE Q1 2016 Q1 2017 # CHG YOY % CHG YOY 0 - 17 1,984 1,939 -45 -2.3% 18 - 24 1,517 1,678 161 10.6% 25 - 34 2,890 5,157 2,267 78.4% 35 - 44 2,657 3,582 925 34.8% 45 - 54 3,244 3,087 -157 -4.8% 55 - 64 3,081 3,304 223 7.2% OVER 65 2,816 2,955 139 4.9% TOTAL 18,189 21,702 3,513 19.3%
- 6. Leisure Visitor Spending (Air) 6
- 7. 5th consecutive quarter of leisure air visitor spending growth Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 4% 14.5% 29% 35.5% 30.5%
- 8. Hotel Performance 9 Q1 2016 Q1 2017 # CHG YOY % CHG YOY HOTEL OCCUPANCY 35.8% 43.8% 8.0% 22.3% HOTEL AVERAGE DAILY RATE (ADR) $9.70 4.2% HOTEL REVENUE PER AVAILABLE ROOM (REVPAR) $22.42 27.2%
- 9. Vacation Rentals Source: Occupancy, ADR and RevPAR from STR Destination Report, Choice of Accommodation from Immigration Landing Cards 10 Q1 2016 Q1 2017 # CHG YOY % CHG YOY % OF VISITORS STAYING IN RENTAL HOME/APT TOTAL 5.4% 8.4% 3.0% 54.7% LEISURE 5.4% 9.1% 3.7% 69.4% BUSINESS 6.0% 7.8% 1.8% 30.5% Rental Home/ Apt 5% Hotels or Similar 71% Bed & Breakfast/ Guesthouse 4% Friends and Relatives 16% Other 4% Q1 2016 Rental Home/ Apt 8% Hotels or Similar 71% Bed & Breakfast/ Guesthouse 4% Friends and Relatives 12% Other 5% Q1 2017
- 10. Accommodation Type Q1 Choice of Accommodation from Immigration Landing Cards 11 Hotels/B&Bs/Guesthouses Home/Apartment Rentals 14% 76% # OF VISITORS CHOOSING…
- 12. A Look Ahead
- 14. Race Village Footprint BTA Footprint
- 15. Engagement Area
- 16. Race Village Objectives • Make guests feel welcome • Evoke a sense of pride for Bermudians • Highlight Bermuda attractions and local businesses • Share Bermuda’s unique cultural and heritage • Encourage visitor spending on-island
- 18. #AskBermuda – Social Media CALLING ALL CTAs Be a part of our legendary hospitality team to ensure high quality experiences for visitors during America’s Cup. The BTA has set up an online customer service hashtag #AskBermuda on all of its social channels for visitors to use when in need of advice or assistance. There will be opportunities for CTAs to surprise and delight our guests with Bermudian hospitality. More info coming soon to CTAs via email
- 19. A Look Further Ahead
- 20. America’s Cup Legacy Event • Two dozen Oyster Yachts expected • Affluent yacht owners will spend up to a week on-island • First time in Bermuda • Bermuda chosen because of America’s Cup Oyster Regatta - May 7th to May 12th 2018
- 21. ITU World Triathlon Series • 2018 • 2019 • 2020 Successful Louis Vuitton America’s Cup World Series critical in bid for ITU World Series
- 22. JetBlue Airlift Service Expansion • New year-round service from Boston • Second seasonal flight from New York City • Estimated 17% airlift increase from BOS in 2017 • Estimated 17% airlift increase from JFK in 2017 Begins May 18, 2017
- 23. CHICOS Hotel Investors’ Conference • About 300 attendees expected • Investment showcase opportunity for new development and refurbishment of existing properties • Tourism Incentives Act passage critical for Bermuda to seize investment opportunities November 9-10, 2017 - Hamilton Princess & Beach Club
- 24. Disney Cruise Line • 5 Calls Scheduled • Begins October 2018 • Heavy Focus on Port Experiences • 2-day & 3-day calls
- 25. Bermuda Hotel Inventory HISTORICAL, CURRENT & PROJECTED 83 63 50 42 42 42 42 5 5 7 0 500 1000 1500 2000 2500 3000 3500 4000 4500 0 10 20 30 40 50 60 70 80 90 1990 2000 2010 2016 2017 2020 2025 Properties Projects Granted Planning Approval Projects in Pre-planning Stage Room-Count 2,412 rooms 2,802 rooms 3,892 rooms 4,248 rooms 3,308 rooms 2,691 rooms 2,334 rooms 47 54 April 2017
- 26. Annual Bermuda Tourism Summit 2017 November 14 & 15
- 27. Questions
Notas del editor
- Q1 air only from exit surveys. Cruise tabulated after season.
- Calculation = # of visitors x average per person spend. NOTE: Q1 2016 per person spend went down but number of visitors went up enough to create growth
- On pace for 1,500 increase in hotel rooms across the island over next ten years. Projects currently underway with development: St. Regis, Ritz-Reserve, Azura Projects with planning approval: Rosebud at Hawkins Island and Bermudiana at Grand Atlantic Willowbank now open