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Superyacht Tourism:
Charting Our Way Forward
Overview
Pat Phillip-Fairn
Chief Product & Experiences Development Officer
Bermuda Tourism Authority
Definition of a Superyacht
• A superyacht is defined as a leisure
vessel of 30 meters (98ft) and above
• Superyachts typically measured in
meters, 1 meter = 3.2 feet
• 2 of 119 M-class registered boats in
Bermuda meet this definition
• About 80% of world’s fleet is a motor
yacht, 20% sailing yachts
Superyacht Visitation
• 100 superyachts visited during America’s
Cup (May 26 to Jun 30)
• 51 superyachts in the America’s Cup
Superyacht Programme
– Front Street
– Hamilton Princess
– Dockyard
Superyacht Visitation
• 50 superyachts obtained Bermuda charter
licenses for America’s Cup
• America’s Cup charter yacht average
length of stay: 40 days (28 days average
for all yachts)
2016 2017 Total Increase % Increase
68 143 75 110%
2017 Superyacht Intelligence Report
Findings
• 89% of respondents who had visited Bermuda would recommend it to others.
Beaches, sailing, diving, natural sights, and water sports scored high marks in the
survey.
• Bermuda is relatively isolated, for this reason the island is currently mainly a crew
destination for off time during transatlantic stops for provisioning
• Duty free fuel is a draw to the island
• Sailing races might provide incentive to visit the island
• Refit or repair facilities positively influences length of stay and is considered the
fourth-most attractive destination feature
6
AC35 Superyacht Captain Focus Group
Our strengths
 Safety
 Privacy
 Attractive destination for sail racing
 Highly valued natural assets: beaches,
diving, historic sites, beauty
 Variety of anchorages and experiences
7
AC35 Superyacht Captain Focus Group
Our weaknesses
 Isolated from other superyacht
destinations
 Value & Cost (provisioning, repairs, and
services)
 Charter restrictions
 Lack repair infrastructure
8
Sail Racing Events 2018
• World Moth Championships, March
• Bermuda Int’l Invitational Race Week, April
• Atlantic Rally for Cruisers, May
• Argo Gold Cup, May
• Antigua Bermuda Race, May
• Annapolis Bermuda Ocean Race, June
• Newport Bermuda Race, June
• Atlantic Anniversary Regatta, July
Sailing events help drive superyacht tourism visitation
Economic Impact
11
Expenditure Total (in millions)
Accommodation $4.2
Food & Beverage $2.5
Attractions/Leisure
Activities
$0.6
Retail $1.8
Mooring/Berthing $1.9
Fuel $1.8
Repairs, Maintenance,
etc.
$0.7
Ground Transport and
other costs
$0.9
TOTAL EXPENDITURE $14.4
Spending:
Superyachts and
other Yachts
35th America’s
Cup
Source: PwC Economic Report
Weekly Superyacht Spending
Source: Superyacht
Intelligence Report
NEW GUIDE
• Audience-specific handbook
in production
• Lists marinas, service
providers, anchor locations,
etc.
• Criteria for handbook listing
being developed
• Stimulates spending into
local economy, small
businesses
• To be available online
13
14
Super
Yacht
Grocery
Delivery
Babysitter
Ground
Transport
Repairs
Massage,
Yoga,
Fitness
Training
Retail
Florists
Laundry
SMALL BUSINESS
EMPOWERMENT
Long Standing Inventory
• Pier 41 Marina
• Waterfront Marina
• Royal Bermuda Yacht Club
• Royal Hamilton Amateur Dinghy
Club
• St. George Dinghy & Sports
Club
• St. George Marina & Town
Docks
• Captain Smokes Marina
Total capacity <24 for superyachts between 30
and 46 meters, a tiny fraction of the global
superyacht fleet
Latest Inventory
• Hamilton Princess Marina (since Aug 2014)
– Full services with hotel attached
– Capacity up to 12 superyachts
– Maximum length 152 meters
• Caroline Bay Marina (since Apr 2017)
– Full services with hotel attachment under
development
– Capacity up to 30 superyachts
– Maximum length 91 meters
Other Marina Infrastructure
Front Street, Hamilton
(can be made available)
St. George’s Marina
(completion date TBD)
Policy Shaping
Charles Brown
Public Policy Unit
Government of Bermuda
Business Development
Unit Consultation
19
Arrival Process
Permitting
Chartering
Work Permits
Taxation
Issues to Tackle
Business Development
Unit Consultation
20
HM Customs
Marine & Ports
Environment
Immigration
Within Government
Business Development
Unit Consultation
21
Bermuda Tourism Authority
Bermuda Business Development Agency
Marinas & Dock
Masters
Municipalities
Tour Boat Operators
Industry Trade Shows
Fuel Suppliers
Outside of Government
22
Duty Free
Fuel
Develop vouchers
system for fueling at
marine stations
Allow vessels more
time to use voucher
system
Customs
Clearance &
Work Permits
Work with Immigration
to speed up approval
process for specialized
repair work
Work with Customs to
streamline the arrival
process, add pre-
clearance
Knowledge of
Resources
BTA creates superyacht
guide to explain arrival
process, anchorages,
marinas, services, etc.
Create storage area to
house containers with
repair supplies (J-class)
Identified Issues & Recommended Solutions
1 of 3
23
Inability to
Charter
Issue temporary charter
permits, limited to
three months or
number of charters
Overnight charters only
& vessels over a certain
value/length to protect
local operators (only 2)
Licensing
M-class license
required for vessels
offering charters
originating in Bermuda
M-class license extends
to smaller vessels
onboard when pre-
disclosed & local
officials have inspected
Pilot
Requirement
Waived if vessel,
captain, crew pass local
safety inspections
Reinstated if there’s a
safety infraction while
visiting or red flag in
safety background
check
Identified Issues & Recommended Solutions
2 of 3
24
Yacht
Taxation
Replace head tax
with new permitting
process; i.e. transit,
cruising, chartering
Waive duty for
superyachts brought
in by Bermudian
owners (up to 90
days)
Technology
Add WiFi at
Ordinance Island
Yacht Clearance
Centre
Make superyacht
guide available online
for immediate
download
Identified Issues & Recommended Solutions
3 of 3
Licensing & Permitting
 Appointment of a Bermuda agent is
required
 Applications for M-class licenses
must be submitted in advance with
arrangements for sewage disposal
 Fee payment required for permits at
time of issuance
25
Photo by Fly High Media
Consensus
Our superyacht tourism issues are solvable;
When solved Bermuda becomes more competitive versus other jurisdictions;
Enabling her to attract more superyachts for a longer period of time;
Which will increase on-island visitor spending to the benefit of small businesses;
And open Bermuda up to a new segment of travelers who charter superyachts.
Timeline
27
AC 35
Stakeholder
Consultation
AC 35
Economic
Report
Cabinet
greenlights
SY Policy
Paper
Public
Engagement
Legislation
Tabled
May 2017 June 2017 October
2017
April 2018 TBDOctober
2017
Return of the
Superyachts
• Site visit scheduled this month for two
2019 superyacht events
• J-Class considering a return to
Bermuda; New Superyacht Regatta
also being contemplated
• Very positive feedback from
superyacht owners following AC35
28
Questions?

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Superyacht Tourism: Charting Bermuda's Way Forward

  • 2. Overview Pat Phillip-Fairn Chief Product & Experiences Development Officer Bermuda Tourism Authority
  • 3. Definition of a Superyacht • A superyacht is defined as a leisure vessel of 30 meters (98ft) and above • Superyachts typically measured in meters, 1 meter = 3.2 feet • 2 of 119 M-class registered boats in Bermuda meet this definition • About 80% of world’s fleet is a motor yacht, 20% sailing yachts
  • 4. Superyacht Visitation • 100 superyachts visited during America’s Cup (May 26 to Jun 30) • 51 superyachts in the America’s Cup Superyacht Programme – Front Street – Hamilton Princess – Dockyard
  • 5. Superyacht Visitation • 50 superyachts obtained Bermuda charter licenses for America’s Cup • America’s Cup charter yacht average length of stay: 40 days (28 days average for all yachts) 2016 2017 Total Increase % Increase 68 143 75 110%
  • 6. 2017 Superyacht Intelligence Report Findings • 89% of respondents who had visited Bermuda would recommend it to others. Beaches, sailing, diving, natural sights, and water sports scored high marks in the survey. • Bermuda is relatively isolated, for this reason the island is currently mainly a crew destination for off time during transatlantic stops for provisioning • Duty free fuel is a draw to the island • Sailing races might provide incentive to visit the island • Refit or repair facilities positively influences length of stay and is considered the fourth-most attractive destination feature 6
  • 7. AC35 Superyacht Captain Focus Group Our strengths  Safety  Privacy  Attractive destination for sail racing  Highly valued natural assets: beaches, diving, historic sites, beauty  Variety of anchorages and experiences 7
  • 8. AC35 Superyacht Captain Focus Group Our weaknesses  Isolated from other superyacht destinations  Value & Cost (provisioning, repairs, and services)  Charter restrictions  Lack repair infrastructure 8
  • 9. Sail Racing Events 2018 • World Moth Championships, March • Bermuda Int’l Invitational Race Week, April • Atlantic Rally for Cruisers, May • Argo Gold Cup, May • Antigua Bermuda Race, May • Annapolis Bermuda Ocean Race, June • Newport Bermuda Race, June • Atlantic Anniversary Regatta, July Sailing events help drive superyacht tourism visitation
  • 11. 11 Expenditure Total (in millions) Accommodation $4.2 Food & Beverage $2.5 Attractions/Leisure Activities $0.6 Retail $1.8 Mooring/Berthing $1.9 Fuel $1.8 Repairs, Maintenance, etc. $0.7 Ground Transport and other costs $0.9 TOTAL EXPENDITURE $14.4 Spending: Superyachts and other Yachts 35th America’s Cup Source: PwC Economic Report
  • 12. Weekly Superyacht Spending Source: Superyacht Intelligence Report
  • 13. NEW GUIDE • Audience-specific handbook in production • Lists marinas, service providers, anchor locations, etc. • Criteria for handbook listing being developed • Stimulates spending into local economy, small businesses • To be available online 13
  • 15. Long Standing Inventory • Pier 41 Marina • Waterfront Marina • Royal Bermuda Yacht Club • Royal Hamilton Amateur Dinghy Club • St. George Dinghy & Sports Club • St. George Marina & Town Docks • Captain Smokes Marina Total capacity <24 for superyachts between 30 and 46 meters, a tiny fraction of the global superyacht fleet
  • 16. Latest Inventory • Hamilton Princess Marina (since Aug 2014) – Full services with hotel attached – Capacity up to 12 superyachts – Maximum length 152 meters • Caroline Bay Marina (since Apr 2017) – Full services with hotel attachment under development – Capacity up to 30 superyachts – Maximum length 91 meters
  • 17. Other Marina Infrastructure Front Street, Hamilton (can be made available) St. George’s Marina (completion date TBD)
  • 18. Policy Shaping Charles Brown Public Policy Unit Government of Bermuda
  • 19. Business Development Unit Consultation 19 Arrival Process Permitting Chartering Work Permits Taxation Issues to Tackle
  • 20. Business Development Unit Consultation 20 HM Customs Marine & Ports Environment Immigration Within Government
  • 21. Business Development Unit Consultation 21 Bermuda Tourism Authority Bermuda Business Development Agency Marinas & Dock Masters Municipalities Tour Boat Operators Industry Trade Shows Fuel Suppliers Outside of Government
  • 22. 22 Duty Free Fuel Develop vouchers system for fueling at marine stations Allow vessels more time to use voucher system Customs Clearance & Work Permits Work with Immigration to speed up approval process for specialized repair work Work with Customs to streamline the arrival process, add pre- clearance Knowledge of Resources BTA creates superyacht guide to explain arrival process, anchorages, marinas, services, etc. Create storage area to house containers with repair supplies (J-class) Identified Issues & Recommended Solutions 1 of 3
  • 23. 23 Inability to Charter Issue temporary charter permits, limited to three months or number of charters Overnight charters only & vessels over a certain value/length to protect local operators (only 2) Licensing M-class license required for vessels offering charters originating in Bermuda M-class license extends to smaller vessels onboard when pre- disclosed & local officials have inspected Pilot Requirement Waived if vessel, captain, crew pass local safety inspections Reinstated if there’s a safety infraction while visiting or red flag in safety background check Identified Issues & Recommended Solutions 2 of 3
  • 24. 24 Yacht Taxation Replace head tax with new permitting process; i.e. transit, cruising, chartering Waive duty for superyachts brought in by Bermudian owners (up to 90 days) Technology Add WiFi at Ordinance Island Yacht Clearance Centre Make superyacht guide available online for immediate download Identified Issues & Recommended Solutions 3 of 3
  • 25. Licensing & Permitting  Appointment of a Bermuda agent is required  Applications for M-class licenses must be submitted in advance with arrangements for sewage disposal  Fee payment required for permits at time of issuance 25 Photo by Fly High Media
  • 26. Consensus Our superyacht tourism issues are solvable; When solved Bermuda becomes more competitive versus other jurisdictions; Enabling her to attract more superyachts for a longer period of time; Which will increase on-island visitor spending to the benefit of small businesses; And open Bermuda up to a new segment of travelers who charter superyachts.
  • 27. Timeline 27 AC 35 Stakeholder Consultation AC 35 Economic Report Cabinet greenlights SY Policy Paper Public Engagement Legislation Tabled May 2017 June 2017 October 2017 April 2018 TBDOctober 2017
  • 28. Return of the Superyachts • Site visit scheduled this month for two 2019 superyacht events • J-Class considering a return to Bermuda; New Superyacht Regatta also being contemplated • Very positive feedback from superyacht owners following AC35 28

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