1. The Girl Effect Challenge
Britt Lake: blake@globalgiving.org
10/4/2012
10/4/2012 1 1

2. Girl Effect
10/4/2012
10/4/2012 2 2

3. What is GlobalGiving?
www.globalgiving.org
• $65 million from 280,000 donors
• 2,000 non-profit partners in 120 countries
• ~60 corporate partners
10/4/2012
10/4/2012 3 3

4. Non-profit Services
• Donor management and communication
• In-person and online trainings
• Fundraising tools
• Fundraising campaigns
• Mobile giving
• Corporate Partnerships
• One-on-one calls
• Social Media Outreach
• GlobalGiving UK
• Reputation Building
10/4/2012
10/4/2012 4 4

5. What is the Girl Effect Challenge?
• Fund will be split evenly among 12 projects for one year
– Girl Effect Fund: > $375,000 was raised in 2011
• 6 Winners determined by the number of unique donors
received during the Challenge
• 6 Winner chosen by the Girl Effect expert panel
– Selected based upon how they incorporate innovation into
their approach, curriculum, and work, as well as how they
effect positive change for marginalized adolescent girls.
10/4/2012
10/4/2012 5 5

6. Girl Effect Challenge in 2011
Top six winners had between 823 and 228 unique donors.
Over $250K raised in the Challenge!
10/4/2012
10/4/2012 6 6

7. Girl Effect Participants– Don’t forget!
• Project posting deadline: October 24, 2012
• Challenge Dates: November 1-30, 2012
• Winners included in the Girl Effect Fund:
December 1, 2012 - November 31, 2013
10/4/2012
10/4/2012 7 7

8. Your Challenge Project
• Current GlobalGiving partners: Must EMAIL the project
ID you would like included to girleffect@globalgiving.org by
October 24th
• Organizations that are new to GlobalGiving: Once you
enter a project it will automatically be added to the
Challenge
• You will earn a permanent spot on GlobalGiving.org if you
raise $4000 from 50 unique donors during the
challenge, even if you aren’t a winner.
10/4/2012
10/4/2012 8 8

9. Introduction to Project Entry (PE)
10/4/2012
10/4/2012 9 9

10. Your Project Page
• You have less than a minute to grab a
donor’s attention!
• What to focus on:
– Photo
– Title
– Giving options
– Summary
10/4/2012
10/4/2012 10 10

11. Compelling Project Page
Specific, acti
on -oriented
Close- Tangible, r
up, high - ealistic, va
resolution ried
photo
Easy to
understand, jargon-
free, project specific
10/4/2012
10/4/2012 11 11

12. Title: Your introduction to donors
• No more than 50 characters including spaces
• Your title should answer:
– Who is your project impacting?
– What is the benefit?
– Where is the project?
10/4/2012
10/4/2012 12 12

13. Which of these projects would you
support?
1. Protect the environment
2. Empower 500 rural women in Pakistan through
entrepreneurship capacity for a more sustainable lifestyle
3. Restore Eyesight to 500 Nepalese Villagers
4. Send a Child to School in India for a Year
5. ENDPO –economic development
10/4/2012
10/4/2012 13 13

14. Which of these projects would you
support?
1. Protect the environment
2. Empower 500 rural women in Pakistan through
entrepreneurship capacity for a more sustainable lifestyle
3. Restore Eyesight to 500 Nepalese Villagers
4. Send a Child to School in India for a Year
5. ENDPO –economic development
10/4/2012
10/4/2012 14 14

15. Summary: Provide further detail
• The project summary should support the title
and describe in 100 words or less:
– Who is being helped?
– What are you doing?
– Where are you doing it?
– How are you doing it?
10/4/2012
10/4/2012 15 15

16. Photos: Let donors visit your project
Use photos that best illustrate your
project, the community it serves, and
the work you do.
10/4/2012
10/4/2012 16 16

17. Giving Options: Providing a
reference point
• Donation options describe what a specific donation
amount will provide.
• The KEY is to show the impact that each donation
has, linking that donation to something tangible and
meaningful
• Include donation options of all levels.
• Donation options must be at least $10
10/4/2012
10/4/2012 17 17

18. Life on GlobalGiving
• Editing and adding new projects
• Quarterly Reporting
• Disbursement
• Always Open!
– Email us: girleffect@globalgiving.org
– One on one calls
– Blog: http://tools.blog.globalgiving.org/
10/4/2012
10/4/2012 18 18

19. Questions?
• Oct 10: Network Mapping Webinar
• Oct 24: Project submission deadline
• Nov 1 : Challenge begins!
• December 12: Winners announced
girleffect@globalgiving.org
10/4/2012
10/4/2012 19 19