This is the Workshop presentation that Manmeet Mehta, Sr. Program Manager, GlobalGiving Foundation

1. Online fundraising workshop India || September 2011 Manmeet Mehta, GlobalGiving

2. 2 Agenda Welcome and Introductions About GlobalGiving Online fundraising for non-profit organizations Trends in giving, online fundraising Expanding networks Building and deepening donor relationships Building an online fundraising strategy Lunch Joining the GlobalGiving community Why GlobalGiving? Due Diligence $4000 dollars, 50 people and your project

8. Online fundraising trends Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%. 34.5% Growth in Online Fundraising in 2010 Large Non-profits: +8.3% Medium Non-profits: +4.8% Small Non-profits: +20.2% 1/3 of online giving occurs during October, November, and December

9. this isn’t the story

10. this is

12. mostly true

13. human nature doesn’t change human behaviordoes

14. technology doesn’t make us social

15. it influences our behaviors

16. we build a personal brand Source: David Armano

17. our social circles expand Source: David Armano

18. relying on traditional institutions Source: David Armano

19. relying on each other Your networks You Source: David Armano

22. Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Your network: 10 Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor

24. tell a powerful story specific simple

28. Average 40 Years Old

29. Progressive

30. Affluent

31. Disaster Givers

32. Event Supporters

33. Last Minute Gift Givers- Source: Network for Good Margaret Coughlin Chief Marketing Officer Robert DuBois Marketing Associate

34. Why will someone give to your organization? Because you do something they believe in. Because you asked them to. Because someone else asked them to. Because they trust you.

35. [potential] growth

36. website

39. Calendar activity

40. Joining GlobalGiving

42. headquarters countries with projects

43. Our Corporate Partners

53. Thank You! Manmeet Mehta Sr. Program Manager GlobalGiving Foundation 001-202-232-5784 mmehta@globalgiving.org Manmeet.mehta (skype) @manmeetmehta (twitter)

54. Resources Social Media Revolution NameChk – find out if your org name is registered Social Media ROI – how to justify what you’re doing Facebook Page Best Practices – by Zoetica So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter How Charities are Finding the Good with Facebook Fanpages(case studies) Facebook Bestpractices for Nonprofits (beyond the basics) 26 Slideshareson Social Media for Nonprofits 10 Facebook resources for nonprofits Social Media Starter Kit – by AARP Mashable’s Social Media Page