Planning for an Exceptional Year of Online Fundraising
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On Tuesday, January 25th, GlobalGiving hosted a training entitled, “Planning for an Exceptional Year of Online Fundraising.” During the training, we walked participants through each section of the worksheet and offered examples. We also reviewed important dates of Bonus Days and other fundraising campaigns in 2011.
![Planning for an Exceptional Year of Online Fundraising Tuesday, January 25, 2011 Contact: Alexis Nadin [email_address]](https://image.slidesharecdn.com/planningforanexceptionalyearofonlinefundraising-110126154125-phpapp01/85/Planning-for-an-Exceptional-Year-of-Online-Fundraising-1-320.jpg)
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Planning for an Exceptional Year of Online Fundraising
- 1. Planning for an Exceptional Year of Online Fundraising Tuesday, January 25, 2011 Contact: Alexis Nadin [email_address]
- 4. Organization: Alexis’ Angels Mission: World peace Programs: - Fighting crime - Saving the day
- 6. 12,000 340 Raise $8,000 through matching campaigns $3,000 $3,000 $2,000 Earn $2,400 in recurring donations $300 $500 $700 $900 Attract $1,600 in holiday and year-end giving $1,200 $400
- 7. Gift promotion Use GG’s tribute cards & promotions $1,600 Mother’s Day and Christmas Alexis
- 8. Kelsey one-time $160 Recurring donor thru cmpgn Alexis
- 10. March 25 2:00 pm Starbucks
Notas del editor
- Ok, so what can we learn from this year? It was a great year for online fundraising – the best we’ve ever had! So we’re improving Although we did attract a lot of new donors this year, we kept more returning donors – this shows us that we need to focus on informing and engaging our existing networks while continuing to explore new venues for attracting new donors This also helps us to understand our largest sources of donations – this might help in creating a donor-based strategy later we can see that certain strategies were successful in raising money last year – we’ll be sure to use these again this year and maybe try to better understand why they were so effective Finally, we see that monthly newsletters weren’t effective in driving donations – but this doesn’t mean they’re not valuable, they keep our existing donors engaged and may have been useful in retaining so many donors this year