The document provides an overview of a business diagnostic review to assess readiness for international expansion. It includes an analysis of the business model, SWOT analysis of internal and external factors, performance mapping of key operations, and strategies for market entry, cultural engagement, and exiting the market. The review evaluates the balance of customers, capacity, and cash flow as well as time targets, ambitions, valuations, strengths, weaknesses, opportunities, and threats.

1. Business Diagnostic Review
Global Markets Business Coaching

2. Business Diagnostic Assessment
• Your Emerging Market Endeavor
• Are you prepared for International Expansion?
• Balanced Business Plan and Model
• Your Purpose & Goals
• Required Strategy
• Time Targets, Ambition Aims & Valuations
• S.W.O.T. Analysis
• External Analysis • Internal Analysis
• Market Analysis • Operational Analysis
• Opportunity Spotting • Performance Maps
• Market Entry Strategy • Marketing & Sales
• Products & Services
• Cultural Strategy
• Your Team
• Exit Strategy
• Systems & Processes
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3. Your Emerging Market Endeavor
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4. Are You Ready for International
Expansion?
Establishing your business in a new emerging market
can be both risky and rewarding. To determine whether
you’re ready, work through these simple questions:
• Why Expand?
• Where to?
• What are you selling or offering?
• How will it work?
• Who do you need to involve?
• When will you be ready?
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5. Business Modeling Assessment
Cash Your Business’
Balancing the 3 C’s
Fulcrum
Capacity Customers
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6. Business Modeling Assessment
Time Targets, Ambition Aims & Valuations
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7. Key Findings
Business Model Analysis
• Determine Readiness for International
Expansion
• Balance the Business Plan and Model per the
focus market
• Required Strategy: Balance Time Targets,
Ambition Aims & Required Valuation
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Global Markets Business Coaching

8. Analysis of Emerging Market
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9. S.W.O.T. Analysis
• Strengths & Weaknesses - internal to the
business
• Opportunities & Threats - external to the
business
• Capitalize on Each Strength
• Improve Each Weakness
• Exploit Every Opportunity
• Mitigate for Each Threat
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10. Assessing the External Environment
Industry & Competition
Regulation
Opportunity Business
Spotting Environment
Emerging Market
Market Research
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11. External - Opportunities or Threats
Opportunity Spotting
Competition Near
the edge
represents
an
opportunity
or strength
Regulation Emerging Market
Market Research
Closer to the
middle
represents a
weakness or
threat
Business Environment Industry
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12. Key Findings - S.W.O.T. Analysis
• Key Strengths / Opportunities
• Key Issues (Opportunities for Improvement)
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13. Analysis of Internal Environment
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14. Assessing Current Business/Plan
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15. Assessing Current Business/Plan
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16. Assessing Current Business/Plan
Capital Requirement
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17. Assessing Current Business/Plan
Systems & Processes
Capital Requirement
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18. Assessing Current Business/Plan
Products & Services
Systems & Processes
Capital Requirement
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19. Assessing Current Business/Plan
Marketing & Sales
Products & Services
Systems & Processes
Capital Requirement
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20. Assessing Current Business/Plan
Team/People
Marketing & Sales
Products & Services
Systems & Processes
Capital Requirement
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21. Assessing Current Business/Plan
Balanced
Business
Team/People
Marketing & Sales
Products & Services
Systems & Processes
Capital Requirement
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Global Markets Business Coaching

22. Assessing Current Business/Plan
Balanced
Business
Business
Valuation/Exit
Team/People
Marketing & Sales
Products & Services
Systems & Processes
Capital Requirement
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23. Business Modeling Analysis
Cash
Business Valuation Customers
Capacity
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24. Operational Analysis
Products And
Finance Services
Systems and
Processes Marketing And Sales
People
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25. Performance Map - Products/Services
Customer Security Customer Life Cycle
Core differentiators
Reporting
Production and Product Profit Margin
Inventory
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26. Performance Map - Marketing/Sales
Increasing Sales
Lead Generation
Sales Strategy Customer Acquisition
Promotion and
Customer Retention
Advertising
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27. Performance Map - People/Team
Recruitment
Employment
Documentation
Leadership Performance Management
A Winning Team Training and
Development
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28. Performance Map - Systems/
Processes
Internal Control Systems
Level of Systemization
Customer
Service Policies & Procedures Manual
IT Control Delivery Mastery
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29. Performance Map
Financial Management
Management
Reporting Tax Mitigation
Profitability Cash Flow
Business Value Funding
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30. Market Entry Strategy
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31. Market Entry Steps
• Detailed Market Research and Analysis
• Preparing for Market Penetration
• Marketing Plan and Timelines
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32. Cultural Strategy
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33. Cultural Engagement
• Understand the Cultural Context
• Match Product/Service Offering with
Consumer Taste/Expectation
• Practice Patience, Persistence and Sensitivity
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34. Exit Strategy
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35. Exiting
• Begin with the End in Mind
• Plot your Ambition Aim with Your Time
Target, in balance with your Funding
• When/How to Harvest Rewards
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36. Thank you for your interest
enquiries@globalmarketsadvisor.com
www.globalmarketscoaching.com
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